--- title: "Allied Pickfords vs Smart Express Moving & Delivery: Which is searched more in New Zealand?" description: "Is Allied Pickfords or Smart Express Moving & Delivery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moving companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/allied-pickfords-vs-smart-express-moving" publisher: "Brandwave" --- # Allied Pickfords vs Smart Express Moving & Delivery: Which is searched more in New Zealand? Is Allied Pickfords or Smart Express Moving & Delivery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Moving companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allied Pickfords and Smart Express Moving & Delivery - **Competitive set**: Moving companies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Allied Pickfords Share of Search**: 11.7% - **Smart Express Moving & Delivery Share of Search**: 0.61% ## Is Allied Pickfords or Smart Express Moving & Delivery more popular in search? - In September 2026, Allied Pickfords had more branded searches than Smart Express Moving & Delivery among moving companies in New Zealand. Allied Pickfords had about 190 branded searches, while Smart Express Moving & Delivery had 10. Allied Pickfords made up 11.7% of all moving company searches we track, and Smart Express Moving & Delivery accounted for 0.61%. - Allied Pickfords was ahead of Smart Express Moving & Delivery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Allied Pickfords’ share of searches among moving companies in New Zealand moved from 9.3% to 11.7%, and its estimated monthly branded searches held steady at 190. - Across the 12 months ending September 2026, Smart Express Moving & Delivery’s share of searches among moving companies in New Zealand moved from 0.49% to 0.61%, and its estimated monthly branded searches held steady at 10. ## Top moving companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Smart Express Moving & Delivery was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Allied Pickfords did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crown Relocations | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Smart Express Moving & Delivery | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | NZ Van Lines | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Grace Removals | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Allied Pickfords | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about moving companies - Asked ChatGPT "Which moving company should I hire in New Zealand?": 1. Smart Express Moving & Delivery - Asked ChatGPT "What are the best moving companies in New Zealand?": 1. Crown Relocations, 2. NZ Van Lines - Asked ChatGPT "What's the best moving company in New Zealand for a house move?": 1. Smart Express Moving & Delivery, 2. Crown Relocations, 3. NZ Van Lines - Searched Google, AI Overview "house movers nz": named none of the brands we track Not named in any answer: Grace Removals and Allied Pickfords. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand moving companies in September 2026? - In September 2026, Allied Pickfords gained share of searches among moving companies in New Zealand, from 10.9% to 11.7%. ## Month by month | Month | Allied Pickfords estimated searches | Allied Pickfords Share of Search | Allied Pickfords rank | Smart Express Moving & Delivery estimated searches | Smart Express Moving & Delivery Share of Search | Smart Express Moving & Delivery rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 9.3% | 4 | 10 | 0.49% | 5 | | Nov 2025 | 220 | 10.1% | 4 | 10 | 0.46% | 5 | | Dec 2025 | 220 | 11.2% | 4 | 10 | 0.51% | 5 | | Jan 2026 | 220 | 9.2% | 4 | 10 | 0.42% | 5 | | Feb 2026 | 180 | 8.9% | 4 | 10 | 0.49% | 5 | | Mar 2026 | 190 | 9% | 4 | 10 | 0.47% | 5 | | Apr 2026 | 190 | 10.7% | 4 | 10 | 0.56% | 5 | | May 2026 | 190 | 10.6% | 4 | 10 | 0.56% | 5 | | Jun 2026 | 120 | 7.1% | 4 | 10 | 0.59% | 5 | | Jul 2026 | 100 | 5.9% | 4 | 10 | 0.59% | 5 | | Aug 2026 | 180 | 10.9% | 4 | 10 | 0.61% | 5 | | Sep 2026 | 190 | 11.7% | 4 | 10 | 0.61% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Allied Pickfords’ and Smart Express Moving & Delivery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allied Pickfords**: Measured on the search terms “allied pickfords”, “allied pickfords movers”, “allied pickfords removals” and “alliedpickfords”, summed into one figure. - **Smart Express Moving & Delivery**: Measured on the search term “smart express moving”. - [Allied Pickfords profile](/demand/nz/brands/allied-pickfords) - [Smart Express Moving & Delivery profile](/demand/nz/brands/smart-express-moving) - [All moving companies in New Zealand](/demand/nz/categories/nz-moving-companies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allied Pickfords or Smart Express Moving & Delivery more popular in search? In September 2026, Allied Pickfords had more branded searches than Smart Express Moving & Delivery among moving companies in New Zealand. Allied Pickfords had about 190 branded searches, while Smart Express Moving & Delivery had 10. Allied Pickfords made up 11.7% of all moving company searches we track, and Smart Express Moving & Delivery accounted for 0.61%. ## Cite this page Brandwave. "Allied Pickfords vs Smart Express Moving & Delivery: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/allied-pickfords-vs-smart-express-moving This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allied-pickfords-vs-smart-express-moving. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.