---
title: "Allied Pickfords vs NZ Van Lines: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Allied Pickfords or NZ Van Lines? Compare estimated monthly branded-search demand and Share of Search inside the Moving companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/allied-pickfords-vs-nz-van-lines"
publisher: "Brandwave"
---

# Allied Pickfords vs NZ Van Lines: Which is more popular by branded search in New Zealand?

Which is more popular in search, Allied Pickfords or NZ Van Lines? Compare estimated monthly branded-search demand and Share of Search inside the Moving companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allied Pickfords and NZ Van Lines
- **Competitive set**: Moving companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Allied Pickfords Share of Search**: 7.1%
- **NZ Van Lines Share of Search**: 45.8%

## Which is more popular in search, Allied Pickfords or NZ Van Lines?

- In August 2026, NZ Van Lines had more branded searches than Allied Pickfords among moving companies in New Zealand. NZ Van Lines was estimated to have 1.5K branded searches compared to Allied Pickfords’ 230, and held a 45.8% Share of Search versus Allied Pickfords’ 7.1%.
- NZ Van Lines was ahead of Allied Pickfords in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allied Pickfords’ estimated Share of Search among moving companies in New Zealand moved from 6.5% to 7.1%, and its estimated monthly branded searches moved from 250 to 230.
- Across the 11 months ending August 2026, NZ Van Lines’ estimated Share of Search among moving companies in New Zealand moved from 48.3% to 45.8%, and its estimated monthly branded searches moved from 1.9K to 1.5K.

## How did search popularity change for New Zealand moving companies in August 2026?

- In August 2026, Allied Pickfords gained estimated Share of Search among moving companies in New Zealand, from 5% to 7.1%.
- Estimated monthly branded searches for NZ Van Lines in New Zealand fell 20.3% over 11 measured months, from 1.9K to 1.5K in August 2026.

## Month by month

| Month | Allied Pickfords estimated searches | Allied Pickfords Share of Search | Allied Pickfords rank | NZ Van Lines estimated searches | NZ Van Lines Share of Search | NZ Van Lines rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 250 | 6.5% | 3 | 1.9K | 48.3% | 1 |
| Nov 2025 | 260 | 5.8% | 4 | 2.1K | 45.9% | 1 |
| Dec 2025 | 270 | 6.4% | 4 | 1.7K | 39.9% | 2 |
| Jan 2026 | 270 | 5.7% | 4 | 2.1K | 43.4% | 2 |
| Feb 2026 | 230 | 5.4% | 4 | 1.6K | 38.2% | 2 |
| Mar 2026 | 240 | 5.8% | 4 | 1.8K | 43.1% | 2 |
| Apr 2026 | 230 | 6.4% | 4 | 1.4K | 39.2% | 2 |
| May 2026 | 250 | 7.4% | 3 | 1.4K | 40.9% | 2 |
| Jun 2026 | 190 | 5.2% | 4 | 1.6K | 42.3% | 2 |
| Jul 2026 | 160 | 5% | 4 | 1.5K | 46.3% | 1 |
| Aug 2026 | 230 | 7.1% | 4 | 1.5K | 45.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allied Pickfords’ and NZ Van Lines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allied Pickfords**: Measured on the search terms “allied pickfords”, “allied pickfords movers”, “allied pickfords near me”, “allied pickfords nz”, “allied pickfords removals”, “alliedpickfords” and “alliedpickfords co nz”, summed into one figure.
- **NZ Van Lines**: Measured on the search terms “new zealand van lines”, “new zealand van lines nelson”, “nz van lines”, “nz van lines dunedin”, “nz van lines near me”, “nz van lines nelson”, “nz van lines new plymouth”, “nz van lines palmerston north”, “nzvanlines”, “nzvanlines co nz” and “nzvanlines.co.nz”, summed into one figure.

- [Allied Pickfords profile](/demand/nz/brands/allied-pickfords)
- [NZ Van Lines profile](/demand/nz/brands/nz-van-lines)
- [All moving companies in New Zealand](/demand/nz/categories/nz-moving-companies): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allied Pickfords or NZ Van Lines?

In August 2026, NZ Van Lines had more branded searches than Allied Pickfords among moving companies in New Zealand. NZ Van Lines was estimated to have 1.5K branded searches compared to Allied Pickfords’ 230, and held a 45.8% Share of Search versus Allied Pickfords’ 7.1%.

## Cite this page

Brandwave. "Allied Pickfords vs NZ Van Lines: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allied-pickfords-vs-nz-van-lines

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allied-pickfords-vs-nz-van-lines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.