---
title: "Allied Pickfords vs Grace Removals: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Allied Pickfords or Grace Removals? Compare estimated monthly branded-search demand and Share of Search inside the Moving companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/allied-pickfords-vs-grace-removals"
publisher: "Brandwave"
---

# Allied Pickfords vs Grace Removals: Which is more popular by branded search in New Zealand?

Which is more popular in search, Allied Pickfords or Grace Removals? Compare estimated monthly branded-search demand and Share of Search inside the Moving companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allied Pickfords and Grace Removals
- **Competitive set**: Moving companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Allied Pickfords Share of Search**: 7.1%
- **Grace Removals Share of Search**: 8%

## Which is more popular in search, Allied Pickfords or Grace Removals?

- In August 2026, Grace Removals had more branded searches than Allied Pickfords among moving companies in New Zealand. Grace Removals was estimated to have 260 branded searches compared to Allied Pickfords’ 230, and held an 8% Share of Search versus Allied Pickfords’ 7.1%.
- The lead changed hands 2 times in the 11 months ending August 2026: Allied Pickfords took it in May 2026, Grace Removals took it in June 2026.
- Across the 11 months ending August 2026, Allied Pickfords’ estimated Share of Search among moving companies in New Zealand moved from 6.5% to 7.1%, and its estimated monthly branded searches moved from 250 to 230.
- Across the 11 months ending August 2026, Grace Removals’ estimated Share of Search among moving companies in New Zealand moved from 6.5% to 8%, and its estimated monthly branded searches moved from 250 to 260.

## How did search popularity change for New Zealand moving companies in August 2026?

- In August 2026, Allied Pickfords gained estimated Share of Search among moving companies in New Zealand, from 5% to 7.1%.

## Month by month

| Month | Allied Pickfords estimated searches | Allied Pickfords Share of Search | Allied Pickfords rank | Grace Removals estimated searches | Grace Removals Share of Search | Grace Removals rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 250 | 6.5% | 3 | 250 | 6.5% | 4 |
| Nov 2025 | 260 | 5.8% | 4 | 360 | 8% | 3 |
| Dec 2025 | 270 | 6.4% | 4 | 310 | 7.4% | 3 |
| Jan 2026 | 270 | 5.7% | 4 | 320 | 6.7% | 3 |
| Feb 2026 | 230 | 5.4% | 4 | 260 | 6.1% | 3 |
| Mar 2026 | 240 | 5.8% | 4 | 300 | 7.2% | 3 |
| Apr 2026 | 230 | 6.4% | 4 | 260 | 7.2% | 3 |
| May 2026 | 250 | 7.4% | 3 | 240 | 7.1% | 4 |
| Jun 2026 | 190 | 5.2% | 4 | 250 | 6.8% | 3 |
| Jul 2026 | 160 | 5% | 4 | 250 | 7.8% | 3 |
| Aug 2026 | 230 | 7.1% | 4 | 260 | 8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allied Pickfords’ and Grace Removals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allied Pickfords**: Measured on the search terms “allied pickfords”, “allied pickfords movers”, “allied pickfords near me”, “allied pickfords nz”, “allied pickfords removals”, “alliedpickfords” and “alliedpickfords co nz”, summed into one figure.
- **Grace Removals**: Measured on the search terms “grace removals”, “grace removals near me”, “grace removals nz” and “graceremovals”, summed into one figure.

- [Allied Pickfords profile](/demand/nz/brands/allied-pickfords)
- [Grace Removals profile](/demand/nz/brands/grace-removals)
- [All moving companies in New Zealand](/demand/nz/categories/nz-moving-companies): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allied Pickfords or Grace Removals?

In August 2026, Grace Removals had more branded searches than Allied Pickfords among moving companies in New Zealand. Grace Removals was estimated to have 260 branded searches compared to Allied Pickfords’ 230, and held an 8% Share of Search versus Allied Pickfords’ 7.1%.

## Cite this page

Brandwave. "Allied Pickfords vs Grace Removals: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allied-pickfords-vs-grace-removals

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allied-pickfords-vs-grace-removals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.