--- title: "Alliance Group vs LIC: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Alliance Group or LIC? Compare estimated monthly branded-search demand and Share of Search inside the Agricultural co-operatives set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alliance-group-vs-lic" publisher: "Brandwave" --- # Alliance Group vs LIC: Which is more popular by branded search in New Zealand? Which is more popular in search, Alliance Group or LIC? Compare estimated monthly branded-search demand and Share of Search inside the Agricultural co-operatives set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alliance Group and LIC - **Competitive set**: Agricultural co-operatives - **Market**: New Zealand - **Month measured**: Aug 2026 - **Alliance Group Share of Search**: 3% - **LIC Share of Search**: 4.9% ## Which is more popular in search, Alliance Group or LIC? - In August 2026, LIC had more branded searches than Alliance Group among agricultural co-operatives in New Zealand. LIC was estimated to have 2.2K branded searches compared to Alliance Group’s 1.4K, and held a 4.9% Share of Search versus Alliance Group’s 3%. - The lead changed hands 3 times in the 11 months ending August 2026: LIC took it in February 2026, Alliance Group took it in March 2026, LIC took it in April 2026. - Across the 11 months ending August 2026, Alliance Group’s estimated Share of Search among agricultural co-operatives in New Zealand moved from 12.7% to 3%, and its estimated monthly branded searches moved from 7.5K to 1.4K. - Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand moved from 4.1% to 4.9%, and its estimated monthly branded searches moved from 2.4K to 2.2K. ## How did search popularity change for New Zealand agricultural co-operatives in August 2026? - In August 2026, Alliance Group lost estimated Share of Search among agricultural co-operatives in New Zealand, from 4.2% to 3%. - In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%. ## Month by month | Month | Alliance Group estimated searches | Alliance Group Share of Search | Alliance Group rank | LIC estimated searches | LIC Share of Search | LIC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.5K | 12.7% | 2 | 2.4K | 4.1% | 6 | | Nov 2025 | 4K | 7.9% | 5 | 2.2K | 4.4% | 6 | | Dec 2025 | 2.2K | 5.8% | 5 | 1.8K | 4.7% | 6 | | Jan 2026 | 2.7K | 7.5% | 5 | 2.4K | 6.5% | 6 | | Feb 2026 | 2.2K | 5.4% | 6 | 2.9K | 7% | 5 | | Mar 2026 | 2.4K | 4.6% | 5 | 2.2K | 4.3% | 6 | | Apr 2026 | 2K | 4.9% | 6 | 2.2K | 5.4% | 5 | | May 2026 | 1.9K | 4.6% | 6 | 2.2K | 5.4% | 5 | | Jun 2026 | 1.6K | 3.9% | 6 | 2.3K | 5.6% | 5 | | Jul 2026 | 1.7K | 4.2% | 6 | 2.2K | 5.5% | 5 | | Aug 2026 | 1.4K | 3% | 6 | 2.2K | 4.9% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Alliance Group’s and LIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alliance Group**: Measured on the search terms “alliance group”, “alliance group ltd” and “alliance meat”, summed into one figure. - **LIC**: Measured on the search terms “lic bulls”, “lic co nz”, “lic dairy”, “lic genetics”, “lic livestock”, “lic nz” and “livestock improvement corporation”, summed into one figure. - [Alliance Group profile](/demand/nz/brands/alliance-group) - [LIC profile](/demand/nz/brands/lic) - [All agricultural co-operatives in New Zealand](/demand/nz/categories/nz-agricultural-cooperatives): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Alliance Group or LIC? In August 2026, LIC had more branded searches than Alliance Group among agricultural co-operatives in New Zealand. LIC was estimated to have 2.2K branded searches compared to Alliance Group’s 1.4K, and held a 4.9% Share of Search versus Alliance Group’s 3%. ## Cite this page Brandwave. "Alliance Group vs LIC: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alliance-group-vs-lic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alliance-group-vs-lic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.