--- title: "Allens vs The Natural Confectionery Co.: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Allens or The Natural Confectionery Co.? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/allens-vs-the-natural-confectionery-co" publisher: "Brandwave" --- # Allens vs The Natural Confectionery Co.: Which is more popular by branded search in New Zealand? Which is more popular in search, Allens or The Natural Confectionery Co.? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allens and The Natural Confectionery Co. - **Competitive set**: Lolly brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Allens Share of Search**: 6.7% - **The Natural Confectionery Co. Share of Search**: 11.1% ## Which is more popular in search, Allens or The Natural Confectionery Co.? - In August 2026, The Natural Confectionery Co. had more branded searches than Allens among lolly brands in New Zealand. The Natural Confectionery Co. was estimated to have 1.8K branded searches compared to Allens’ 1.1K, and held an 11.1% Share of Search versus Allens’ 6.7%. - The Natural Confectionery Co. was ahead of Allens in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Allens’ estimated Share of Search among lolly brands in New Zealand moved from 2.7% to 6.7%, and its estimated monthly branded searches moved from 320 to 1.1K. - Across the 11 months ending August 2026, The Natural Confectionery Co.’s estimated Share of Search among lolly brands in New Zealand moved from 9.4% to 11.1%, and its estimated monthly branded searches moved from 1.1K to 1.8K. ## How did search popularity change for New Zealand lolly brands in August 2026? - In August 2026, The Natural Confectionery Co. gained estimated Share of Search among lolly brands in New Zealand, from 9.2% to 11.1%. - Estimated monthly branded searches for Allens in New Zealand rose 231.3% over 11 measured months, from 320 to 1.1K in August 2026. ## Month by month | Month | Allens estimated searches | Allens Share of Search | Allens rank | The Natural Confectionery Co. estimated searches | The Natural Confectionery Co. Share of Search | The Natural Confectionery Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 2.7% | 7 | 1.1K | 9.4% | 5 | | Nov 2025 | 350 | 2.8% | 7 | 1K | 8.2% | 5 | | Dec 2025 | 520 | 4.9% | 6 | 1.1K | 9.9% | 5 | | Jan 2026 | 360 | 4.2% | 6 | 940 | 11% | 5 | | Feb 2026 | 290 | 3.1% | 7 | 850 | 9.2% | 5 | | Mar 2026 | 350 | 3.1% | 7 | 1.1K | 10% | 5 | | Apr 2026 | 430 | 4.3% | 6 | 1K | 10.3% | 5 | | May 2026 | 640 | 5% | 6 | 1.2K | 9.1% | 5 | | Jun 2026 | 510 | 3.6% | 6 | 1.2K | 8.3% | 5 | | Jul 2026 | 920 | 6.5% | 6 | 1.3K | 9.2% | 5 | | Aug 2026 | 1.1K | 6.7% | 6 | 1.8K | 11.1% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Allens’ and The Natural Confectionery Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allens**: Measured on the search terms “allens candy”, “allens lollies”, “allens raspberry lollies” and “allens sweets”, summed into one figure. - **The Natural Confectionery Co.**: Measured on the search terms “natural confectionery”, “natural confectionery company”, “the natural confectionery” and “the natural confectionery co”, summed into one figure. - [Allens profile](/demand/nz/brands/allens) - [The Natural Confectionery Co. profile](/demand/nz/brands/the-natural-confectionery-co) - [All lolly brands in New Zealand](/demand/nz/categories/nz-lolly-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Allens or The Natural Confectionery Co.? In August 2026, The Natural Confectionery Co. had more branded searches than Allens among lolly brands in New Zealand. The Natural Confectionery Co. was estimated to have 1.8K branded searches compared to Allens’ 1.1K, and held an 11.1% Share of Search versus Allens’ 6.7%. ## Cite this page Brandwave. "Allens vs The Natural Confectionery Co.: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allens-vs-the-natural-confectionery-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allens-vs-the-natural-confectionery-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.