---
title: "Allens vs Rainbow: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Allens or Rainbow? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/allens-vs-rainbow"
publisher: "Brandwave"
---

# Allens vs Rainbow: Which is more popular by branded search in New Zealand?

Which is more popular in search, Allens or Rainbow? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allens and Rainbow
- **Competitive set**: Lolly brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Allens Share of Search**: 6.7%
- **Rainbow Share of Search**: 3.1%

## Which is more popular in search, Allens or Rainbow?

- In August 2026, Allens had more branded searches than Rainbow among lolly brands in New Zealand. Allens was estimated to have 1.1K branded searches compared to Rainbow’s 490, and held a 6.7% Share of Search versus Rainbow’s 3.1%.
- The lead changed hands 3 times in the 11 months ending August 2026: Allens took it in December 2025, Rainbow took it in February 2026, Allens took it in April 2026.
- Across the 11 months ending August 2026, Allens’ estimated Share of Search among lolly brands in New Zealand moved from 2.7% to 6.7%, and its estimated monthly branded searches moved from 320 to 1.1K.
- Across the 11 months ending August 2026, Rainbow’s estimated Share of Search among lolly brands in New Zealand moved from 4% to 3.1%, and its estimated monthly branded searches moved from 480 to 490.

## How did search popularity change for New Zealand lolly brands in August 2026?

- Estimated monthly branded searches for Allens in New Zealand rose 231.3% over 11 measured months, from 320 to 1.1K in August 2026.

## Month by month

| Month | Allens estimated searches | Allens Share of Search | Allens rank | Rainbow estimated searches | Rainbow Share of Search | Rainbow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 2.7% | 7 | 480 | 4% | 6 |
| Nov 2025 | 350 | 2.8% | 7 | 460 | 3.7% | 6 |
| Dec 2025 | 520 | 4.9% | 6 | 300 | 2.8% | 7 |
| Jan 2026 | 360 | 4.2% | 6 | 340 | 4% | 7 |
| Feb 2026 | 290 | 3.1% | 7 | 360 | 3.9% | 6 |
| Mar 2026 | 350 | 3.1% | 7 | 400 | 3.5% | 6 |
| Apr 2026 | 430 | 4.3% | 6 | 380 | 3.8% | 7 |
| May 2026 | 640 | 5% | 6 | 390 | 3% | 7 |
| Jun 2026 | 510 | 3.6% | 6 | 480 | 3.4% | 7 |
| Jul 2026 | 920 | 6.5% | 6 | 400 | 2.8% | 7 |
| Aug 2026 | 1.1K | 6.7% | 6 | 490 | 3.1% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allens’ and Rainbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allens**: Measured on the search terms “allens candy”, “allens lollies”, “allens raspberry lollies” and “allens sweets”, summed into one figure.
- **Rainbow**: Measured on the search terms “rainbow candy”, “rainbow lollies”, “rainbow strap lollies” and “rainbow sweets”, summed into one figure.

- [Allens profile](/demand/nz/brands/allens)
- [Rainbow profile](/demand/nz/brands/rainbow)
- [All lolly brands in New Zealand](/demand/nz/categories/nz-lolly-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allens or Rainbow?

In August 2026, Allens had more branded searches than Rainbow among lolly brands in New Zealand. Allens was estimated to have 1.1K branded searches compared to Rainbow’s 490, and held a 6.7% Share of Search versus Rainbow’s 3.1%.

## Cite this page

Brandwave. "Allens vs Rainbow: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allens-vs-rainbow

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allens-vs-rainbow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.