---
title: "Allens vs Pascall: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Allens or Pascall? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/allens-vs-pascall"
publisher: "Brandwave"
---

# Allens vs Pascall: Which is more popular by branded search in New Zealand?

Which is more popular in search, Allens or Pascall? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allens and Pascall
- **Competitive set**: Lolly brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Allens Share of Search**: 6.7%
- **Pascall Share of Search**: 14.4%

## Which is more popular in search, Allens or Pascall?

- In August 2026, Pascall had more branded searches than Allens among lolly brands in New Zealand. Pascall was estimated to have 2.3K branded searches compared to Allens’ 1.1K, and held a 14.4% Share of Search versus Allens’ 6.7%.
- Pascall was ahead of Allens in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allens’ estimated Share of Search among lolly brands in New Zealand moved from 2.7% to 6.7%, and its estimated monthly branded searches moved from 320 to 1.1K.
- Across the 11 months ending August 2026, Pascall’s estimated Share of Search among lolly brands in New Zealand moved from 16.3% to 14.4%, and its estimated monthly branded searches moved from 1.9K to 2.3K.

## How did search popularity change for New Zealand lolly brands in August 2026?

- In August 2026, Pascall gained estimated Share of Search among lolly brands in New Zealand, from 13.3% to 14.4%.
- Estimated monthly branded searches for Allens in New Zealand rose 231.3% over 11 measured months, from 320 to 1.1K in August 2026.

## Month by month

| Month | Allens estimated searches | Allens Share of Search | Allens rank | Pascall estimated searches | Pascall Share of Search | Pascall rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 2.7% | 7 | 1.9K | 16.3% | 3 |
| Nov 2025 | 350 | 2.8% | 7 | 1.6K | 12.9% | 4 |
| Dec 2025 | 520 | 4.9% | 6 | 1.6K | 14.6% | 3 |
| Jan 2026 | 360 | 4.2% | 6 | 1.1K | 12.9% | 4 |
| Feb 2026 | 290 | 3.1% | 7 | 1.4K | 15.1% | 3 |
| Mar 2026 | 350 | 3.1% | 7 | 1.8K | 16% | 3 |
| Apr 2026 | 430 | 4.3% | 6 | 1.3K | 13% | 4 |
| May 2026 | 640 | 5% | 6 | 1.5K | 11.8% | 4 |
| Jun 2026 | 510 | 3.6% | 6 | 2.1K | 15% | 3 |
| Jul 2026 | 920 | 6.5% | 6 | 1.9K | 13.3% | 3 |
| Aug 2026 | 1.1K | 6.7% | 6 | 2.3K | 14.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allens’ and Pascall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allens**: Measured on the search terms “allens candy”, “allens lollies”, “allens raspberry lollies” and “allens sweets”, summed into one figure.
- **Pascall**: Measured on the search terms “pascall”, “pascall candy”, “pascall eskimo”, “pascall explorers”, “pascall jet planes”, “pascall lollies”, “pascall milk bottles”, “pascall milk shakes”, “pascall minties”, “pascall near me”, “pascall nz”, “pascall party pack”, “pascall sweets” and “pascall wine gums”, summed into one figure.

- [Allens profile](/demand/nz/brands/allens)
- [Pascall profile](/demand/nz/brands/pascall)
- [All lolly brands in New Zealand](/demand/nz/categories/nz-lolly-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allens or Pascall?

In August 2026, Pascall had more branded searches than Allens among lolly brands in New Zealand. Pascall was estimated to have 2.3K branded searches compared to Allens’ 1.1K, and held a 14.4% Share of Search versus Allens’ 6.7%.

## Cite this page

Brandwave. "Allens vs Pascall: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allens-vs-pascall

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allens-vs-pascall. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.