--- title: "Allen & Heath vs Native Instruments: Which is searched more in New Zealand?" description: "Is Allen & Heath or Native Instruments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DJ equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/allen-and-heath-vs-native-instruments" publisher: "Brandwave" --- # Allen & Heath vs Native Instruments: Which is searched more in New Zealand? Is Allen & Heath or Native Instruments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DJ equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allen & Heath and Native Instruments - **Competitive set**: DJ equipment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Allen & Heath Share of Search**: 9.2% - **Native Instruments Share of Search**: 17.4% ## Is Allen & Heath or Native Instruments more popular in search? - In September 2026, Native Instruments had more branded searches than Allen & Heath among DJ equipment brands in New Zealand. Native Instruments had about 320 branded searches, while Allen & Heath had 170. Native Instruments made up 17.4% of all DJ equipment brand searches we track, and Allen & Heath accounted for 9.2%. - Native Instruments was ahead of Allen & Heath in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Allen & Heath’s share of searches among DJ equipment brands in New Zealand moved from 11.4% to 9.2%, and its estimated monthly branded searches moved from 210 to 170. - Across the 12 months ending September 2026, Native Instruments’ share of searches among DJ equipment brands in New Zealand moved from 26.6% to 17.4%, and its estimated monthly branded searches moved from 490 to 320. ## Top DJ equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Allen & Heath was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Native Instruments did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pioneer DJ | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | AlphaTheta | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Denon DJ | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Rane | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Numark | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Allen & Heath | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Native Instruments | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Reloop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about DJ equipment brands - Asked ChatGPT "Which DJ equipment brand should I buy in New Zealand?": 1. Pioneer DJ, 2. AlphaTheta, 3. Denon DJ, 4. Numark, 5. Rane - Asked ChatGPT "What are the best DJ equipment brands in New Zealand?": 1. Pioneer DJ, 2. AlphaTheta, 3. Denon DJ, 4. Rane, 5. Numark, 6. Allen & Heath - Asked ChatGPT "What's the best DJ equipment brand in New Zealand for a DJ setup?": 1. Pioneer DJ, 2. Denon DJ, 3. Rane, 4. AlphaTheta, 5. Numark - Searched Google, AI Overview "best dj gear": 1. Pioneer DJ, 2. Rane, 3. AlphaTheta, 4. Denon DJ Not named in any answer: Native Instruments and Reloop. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand DJ equipment brands in September 2026? - In September 2026, AlphaTheta overtook Allen & Heath to rank 4th among DJ equipment brands in New Zealand, with 12% of the searches. - In September 2026, Native Instruments lost share of searches among DJ equipment brands in New Zealand, from 20% to 17.4%. - In September 2026, Allen & Heath lost share of searches among DJ equipment brands in New Zealand, from 10.8% to 9.2%. ## Month by month | Month | Allen & Heath estimated searches | Allen & Heath Share of Search | Allen & Heath rank | Native Instruments estimated searches | Native Instruments Share of Search | Native Instruments rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 11.4% | 4 | 490 | 26.6% | 1 | | Nov 2025 | 210 | 10.5% | 4 | 600 | 30% | 1 | | Dec 2025 | 170 | 9.6% | 4 | 480 | 27.1% | 1 | | Jan 2026 | 210 | 7.7% | 5 | 880 | 32.1% | 1 | | Feb 2026 | 170 | 8.9% | 4 | 590 | 30.7% | 1 | | Mar 2026 | 210 | 12.2% | 4 | 390 | 22.7% | 1 | | Apr 2026 | 210 | 11.7% | 4 | 400 | 22.2% | 2 | | May 2026 | 260 | 13.8% | 3 | 480 | 25.4% | 1 | | Jun 2026 | 170 | 9.7% | 4 | 400 | 22.7% | 2 | | Jul 2026 | 170 | 8.2% | 6 | 390 | 18.8% | 2 | | Aug 2026 | 210 | 10.8% | 4 | 390 | 20% | 2 | | Sep 2026 | 170 | 9.2% | 5 | 320 | 17.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Allen & Heath’s and Native Instruments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allen & Heath**: Measured on the search term “allenheath”. - **Native Instruments**: Measured on the search terms “native instruments”, “native instruments cdj”, “native instruments mixer” and “nativeinstruments”, summed into one figure. - [Allen & Heath profile](/demand/nz/brands/allen-and-heath) - [Native Instruments profile](/demand/nz/brands/native-instruments) - [All DJ equipment brands in New Zealand](/demand/nz/categories/nz-dj-equipment-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allen & Heath or Native Instruments more popular in search? In September 2026, Native Instruments had more branded searches than Allen & Heath among DJ equipment brands in New Zealand. Native Instruments had about 320 branded searches, while Allen & Heath had 170. Native Instruments made up 17.4% of all DJ equipment brand searches we track, and Allen & Heath accounted for 9.2%. ## Cite this page Brandwave. "Allen & Heath vs Native Instruments: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/allen-and-heath-vs-native-instruments This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allen-and-heath-vs-native-instruments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.