--- title: "Allen & Heath vs AlphaTheta: Which is searched more in New Zealand?" description: "Is Allen & Heath or AlphaTheta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DJ equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/allen-and-heath-vs-alphatheta" publisher: "Brandwave" --- # Allen & Heath vs AlphaTheta: Which is searched more in New Zealand? Is Allen & Heath or AlphaTheta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the DJ equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allen & Heath and AlphaTheta - **Competitive set**: DJ equipment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Allen & Heath Share of Search**: 9.2% - **AlphaTheta Share of Search**: 12% ## Is Allen & Heath or AlphaTheta more popular in search? - In September 2026, AlphaTheta had more branded searches than Allen & Heath among DJ equipment brands in New Zealand. AlphaTheta had about 220 branded searches, while Allen & Heath had 170. AlphaTheta made up 12% of all DJ equipment brand searches we track, and Allen & Heath accounted for 9.2%. - The lead changed hands 3 times in the 12 months ending September 2026: AlphaTheta took it in January 2026, Allen & Heath took it in February 2026, AlphaTheta took it in July 2026. - Across the 12 months ending September 2026, Allen & Heath’s share of searches among DJ equipment brands in New Zealand moved from 11.4% to 9.2%, and its estimated monthly branded searches moved from 210 to 170. - Across the 12 months ending September 2026, AlphaTheta’s share of searches among DJ equipment brands in New Zealand moved from 8.7% to 12%, and its estimated monthly branded searches moved from 160 to 220. ## Top DJ equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, AlphaTheta appeared in all four answers. Allen & Heath was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. AlphaTheta was listed before Allen & Heath in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pioneer DJ | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | AlphaTheta | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Denon DJ | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Rane | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Numark | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Allen & Heath | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Native Instruments | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Reloop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about DJ equipment brands - Asked ChatGPT "Which DJ equipment brand should I buy in New Zealand?": 1. Pioneer DJ, 2. AlphaTheta, 3. Denon DJ, 4. Numark, 5. Rane - Asked ChatGPT "What are the best DJ equipment brands in New Zealand?": 1. Pioneer DJ, 2. AlphaTheta, 3. Denon DJ, 4. Rane, 5. Numark, 6. Allen & Heath - Asked ChatGPT "What's the best DJ equipment brand in New Zealand for a DJ setup?": 1. Pioneer DJ, 2. Denon DJ, 3. Rane, 4. AlphaTheta, 5. Numark - Searched Google, AI Overview "best dj gear": 1. Pioneer DJ, 2. Rane, 3. AlphaTheta, 4. Denon DJ Not named in any answer: Native Instruments and Reloop. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand DJ equipment brands in September 2026? - In September 2026, AlphaTheta overtook Allen & Heath to rank 4th among DJ equipment brands in New Zealand, with 12% of the searches. - In September 2026, Allen & Heath lost share of searches among DJ equipment brands in New Zealand, from 10.8% to 9.2%. ## Month by month | Month | Allen & Heath estimated searches | Allen & Heath Share of Search | Allen & Heath rank | AlphaTheta estimated searches | AlphaTheta Share of Search | AlphaTheta rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 11.4% | 4 | 160 | 8.7% | 5 | | Nov 2025 | 210 | 10.5% | 4 | 170 | 8.5% | 5 | | Dec 2025 | 170 | 9.6% | 4 | 160 | 9% | 5 | | Jan 2026 | 210 | 7.7% | 5 | 510 | 18.6% | 2 | | Feb 2026 | 170 | 8.9% | 4 | 160 | 8.3% | 5 | | Mar 2026 | 210 | 12.2% | 4 | 160 | 9.3% | 5 | | Apr 2026 | 210 | 11.7% | 4 | 140 | 7.8% | 5 | | May 2026 | 260 | 13.8% | 3 | 170 | 9% | 5 | | Jun 2026 | 170 | 9.7% | 4 | 170 | 9.7% | 5 | | Jul 2026 | 170 | 8.2% | 6 | 320 | 15.4% | 3 | | Aug 2026 | 210 | 10.8% | 4 | 210 | 10.8% | 5 | | Sep 2026 | 170 | 9.2% | 5 | 220 | 12% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Allen & Heath’s and AlphaTheta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allen & Heath**: Measured on the search term “allenheath”. - **AlphaTheta**: Measured on the search terms “alphatheta”, “alphatheta cdj”, “alphatheta dj controller” and “alphatheta mixer”, summed into one figure. - [Allen & Heath profile](/demand/nz/brands/allen-and-heath) - [AlphaTheta profile](/demand/nz/brands/alphatheta) - [All DJ equipment brands in New Zealand](/demand/nz/categories/nz-dj-equipment-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allen & Heath or AlphaTheta more popular in search? In September 2026, AlphaTheta had more branded searches than Allen & Heath among DJ equipment brands in New Zealand. AlphaTheta had about 220 branded searches, while Allen & Heath had 170. AlphaTheta made up 12% of all DJ equipment brand searches we track, and Allen & Heath accounted for 9.2%. ## Cite this page Brandwave. "Allen & Heath vs AlphaTheta: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/allen-and-heath-vs-alphatheta This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allen-and-heath-vs-alphatheta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.