--- title: "Allbirds vs VEJA: Which is searched more in New Zealand?" description: "Is Allbirds or VEJA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/allbirds-vs-veja" publisher: "Brandwave" --- # Allbirds vs VEJA: Which is searched more in New Zealand? Is Allbirds or VEJA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allbirds and VEJA - **Competitive set**: Sustainable sneaker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Allbirds Share of Search**: 73.2% - **VEJA Share of Search**: 26.5% ## Is Allbirds or VEJA more popular in search? - In September 2026, Allbirds had more branded searches than VEJA among sustainable sneaker brands in New Zealand. Allbirds had about 4,750 branded searches, while VEJA had 1,720. Allbirds made up 73.2% of all sustainable sneaker brand searches we track, and VEJA accounted for 26.5%. - Allbirds was ahead of VEJA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Allbirds’ share of searches among sustainable sneaker brands in New Zealand moved from 72.7% to 73.2%, and its estimated monthly branded searches moved from 5.9K to 4.8K. - Across the 12 months ending September 2026, VEJA’s share of searches among sustainable sneaker brands in New Zealand moved from 26.8% to 26.5%, and its estimated monthly branded searches moved from 2.2K to 1.7K. ## Top sustainable sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Allbirds and VEJA showed up in all four answers. Allbirds was listed before VEJA in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Allbirds | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | VEJA | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Etiko | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about sustainable sneaker brands - Asked ChatGPT "Which sustainable sneaker brand should I buy in New Zealand?": 1. VEJA, 2. Allbirds - Asked ChatGPT "What are the best sustainable sneaker brands in New Zealand?": 1. Allbirds, 2. VEJA, 3. Etiko - Asked ChatGPT "What's the best sustainable sneaker brand in New Zealand for everyday wear?": 1. Allbirds, 2. VEJA, 3. Etiko - Searched Google, AI Overview "best sustainable sneakers": 1. Allbirds, 2. VEJA Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sustainable sneaker brands in September 2026? - In September 2026, VEJA gained share of searches among sustainable sneaker brands in New Zealand, from 24.3% to 26.5%. - In September 2026, Allbirds lost share of searches among sustainable sneaker brands in New Zealand, from 75.2% to 73.2%. ## Month by month | Month | Allbirds estimated searches | Allbirds Share of Search | Allbirds rank | VEJA estimated searches | VEJA Share of Search | VEJA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.9K | 72.7% | 1 | 2.2K | 26.8% | 2 | | Nov 2025 | 10.9K | 81.2% | 1 | 2.5K | 18.5% | 2 | | Dec 2025 | 6K | 70.6% | 1 | 2.5K | 29.2% | 2 | | Jan 2026 | 6K | 77.2% | 1 | 1.7K | 22.3% | 2 | | Feb 2026 | 5.8K | 79.6% | 1 | 1.5K | 20.1% | 2 | | Mar 2026 | 15.6K | 88.4% | 1 | 2K | 11.4% | 2 | | Apr 2026 | 34.7K | 94% | 1 | 2.2K | 5.9% | 2 | | May 2026 | 8.7K | 79.8% | 1 | 2.2K | 20% | 2 | | Jun 2026 | 8.7K | 82% | 1 | 1.9K | 17.8% | 2 | | Jul 2026 | 6K | 73.2% | 1 | 2.2K | 26.6% | 2 | | Aug 2026 | 5.8K | 75.2% | 1 | 1.9K | 24.3% | 2 | | Sep 2026 | 4.8K | 73.2% | 1 | 1.7K | 26.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Allbirds’ and VEJA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allbirds**: Measured on the search terms “allbirds”, “allbirds britomart”, “allbirds sale”, “allbirds slipper”, “allbirds tree runners”, “allbirds wool runners” and “return allbirds”, summed into one figure. - **VEJA**: Measured on the search terms “veja” and “veja shoes”, summed into one figure. - [Allbirds profile](/demand/nz/brands/allbirds) - [VEJA profile](/demand/nz/brands/veja) - [All sustainable sneaker brands in New Zealand](/demand/nz/categories/nz-sustainable-sneaker-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allbirds or VEJA more popular in search? In September 2026, Allbirds had more branded searches than VEJA among sustainable sneaker brands in New Zealand. Allbirds had about 4,750 branded searches, while VEJA had 1,720. Allbirds made up 73.2% of all sustainable sneaker brand searches we track, and VEJA accounted for 26.5%. ## Cite this page Brandwave. "Allbirds vs VEJA: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/allbirds-vs-veja This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allbirds-vs-veja. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.