--- title: "Allbirds vs New Balance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Allbirds or New Balance? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/allbirds-vs-new-balance" publisher: "Brandwave" --- # Allbirds vs New Balance: Which is more popular by branded search in New Zealand? Which is more popular in search, Allbirds or New Balance? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allbirds and New Balance - **Competitive set**: Sneaker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Allbirds Share of Search**: 1.6% - **New Balance Share of Search**: 15.9% ## Which is more popular in search, Allbirds or New Balance? - In August 2026, New Balance had more branded searches than Allbirds among sneaker brands in New Zealand. New Balance was estimated to have 87.8K branded searches compared to Allbirds’ 8.8K, and held a 15.9% Share of Search versus Allbirds’ 1.6%. - New Balance was ahead of Allbirds in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sneaker brands in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 9.6K to 8.8K. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands in New Zealand moved from 15.2% to 15.9%, and its estimated monthly branded searches moved from 75K to 87.8K. ## How did search popularity change for New Zealand sneaker brands in August 2026? - Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026. - Estimated monthly branded searches for New Balance in New Zealand rose 17.1% over 11 measured months, from 75K to 87.8K in August 2026. ## Month by month | Month | Allbirds estimated searches | Allbirds Share of Search | Allbirds rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.6K | 1.9% | 9 | 75K | 15.2% | 3 | | Nov 2025 | 18.2K | 2.8% | 8 | 90.6K | 14.2% | 3 | | Dec 2025 | 9.6K | 1.6% | 10 | 87.7K | 14.5% | 3 | | Jan 2026 | 9K | 1.8% | 9 | 77.7K | 15.4% | 3 | | Feb 2026 | 8.8K | 2% | 9 | 67.1K | 15.5% | 4 | | Mar 2026 | 23.9K | 4.6% | 7 | 77.4K | 14.8% | 3 | | Apr 2026 | 49.6K | 9.1% | 6 | 79.5K | 14.6% | 3 | | May 2026 | 13.2K | 2.4% | 8 | 94.8K | 17.2% | 3 | | Jun 2026 | 13.4K | 2.3% | 8 | 104K | 18.3% | 3 | | Jul 2026 | 10.3K | 1.9% | 9 | 88.2K | 16.3% | 3 | | Aug 2026 | 8.8K | 1.6% | 10 | 87.8K | 15.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Allbirds’ and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allbirds**: Measured on the search terms “allbirds”, “allbirds au”, “allbirds britomart”, “allbirds co nz”, “allbirds mens shoes”, “allbirds near me”, “allbirds new zealand”, “allbirds nz”, “allbirds online”, “allbirds sale”, “allbirds shoes”, “allbirds shop”, “allbirds slipper”, “allbirds tim brown”, “allbirds tree dashers 2”, “allbirds tree runners”, “allbirds usa”, “allbirds wool runners”, “return allbirds” and “womens allbirds shoes”, summed into one figure. - **New Balance**: Measured on the search terms “mens new balance shoes”, “new balance”, “new balance 1080”, “new balance 2002r”, “new balance 530”, “new balance 550”, “new balance 574”, “new balance 740”, “new balance 9060”, “new balance near me”, “new balance nz”, “new balance online”, “new balance outlets”, “new balance running shoes”, “new balance shoes”, “new balance sneakers”, “newbalance”, “newbalance 327”, “newbalance co nz”, “newbalance nz”, “newbalance shoes” and “newbalance sneakers”, summed into one figure. - [Allbirds profile](/demand/nz/brands/allbirds) - [New Balance profile](/demand/nz/brands/new-balance) - [All sneaker brands in New Zealand](/demand/nz/categories/nz-sneaker-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Allbirds or New Balance? In August 2026, New Balance had more branded searches than Allbirds among sneaker brands in New Zealand. New Balance was estimated to have 87.8K branded searches compared to Allbirds’ 8.8K, and held a 15.9% Share of Search versus Allbirds’ 1.6%. ## Cite this page Brandwave. "Allbirds vs New Balance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allbirds-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allbirds-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.