--- title: "Allbirds vs Etiko: Which is searched more in New Zealand?" description: "Is Allbirds or Etiko more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/allbirds-vs-etiko" publisher: "Brandwave" --- # Allbirds vs Etiko: Which is searched more in New Zealand? Is Allbirds or Etiko more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allbirds and Etiko - **Competitive set**: Sustainable sneaker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Allbirds Share of Search**: 73.2% - **Etiko Share of Search**: 0.31% ## Is Allbirds or Etiko more popular in search? - In September 2026, Allbirds had more branded searches than Etiko among sustainable sneaker brands in New Zealand. Allbirds had about 4,750 branded searches, while Etiko had 20. Allbirds made up 73.2% of all sustainable sneaker brand searches we track, and Etiko accounted for 0.31%. - Allbirds was ahead of Etiko in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Allbirds’ share of searches among sustainable sneaker brands in New Zealand moved from 72.7% to 73.2%, and its estimated monthly branded searches moved from 5.9K to 4.8K. - Across the 12 months ending September 2026, Etiko’s share of searches among sustainable sneaker brands in New Zealand moved from 0.49% to 0.31%, and its estimated monthly branded searches moved from 40 to 20. ## Top sustainable sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Allbirds appeared in all four answers. Etiko was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Allbirds was listed before Etiko in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Allbirds | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | VEJA | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Etiko | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about sustainable sneaker brands - Asked ChatGPT "Which sustainable sneaker brand should I buy in New Zealand?": 1. VEJA, 2. Allbirds - Asked ChatGPT "What are the best sustainable sneaker brands in New Zealand?": 1. Allbirds, 2. VEJA, 3. Etiko - Asked ChatGPT "What's the best sustainable sneaker brand in New Zealand for everyday wear?": 1. Allbirds, 2. VEJA, 3. Etiko - Searched Google, AI Overview "best sustainable sneakers": 1. Allbirds, 2. VEJA Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sustainable sneaker brands in September 2026? - In September 2026, Allbirds lost share of searches among sustainable sneaker brands in New Zealand, from 75.2% to 73.2%. - Estimated monthly branded searches for Etiko in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026. ## Month by month | Month | Allbirds estimated searches | Allbirds Share of Search | Allbirds rank | Etiko estimated searches | Etiko Share of Search | Etiko rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.9K | 72.7% | 1 | 40 | 0.49% | 3 | | Nov 2025 | 10.9K | 81.2% | 1 | 40 | 0.3% | 3 | | Dec 2025 | 6K | 70.6% | 1 | 20 | 0.24% | 3 | | Jan 2026 | 6K | 77.2% | 1 | 40 | 0.52% | 3 | | Feb 2026 | 5.8K | 79.6% | 1 | 20 | 0.27% | 3 | | Mar 2026 | 15.6K | 88.4% | 1 | 20 | 0.11% | 3 | | Apr 2026 | 34.7K | 94% | 1 | 20 | 0.05% | 3 | | May 2026 | 8.7K | 79.8% | 1 | 20 | 0.18% | 3 | | Jun 2026 | 8.7K | 82% | 1 | 20 | 0.19% | 3 | | Jul 2026 | 6K | 73.2% | 1 | 20 | 0.24% | 3 | | Aug 2026 | 5.8K | 75.2% | 1 | 40 | 0.52% | 3 | | Sep 2026 | 4.8K | 73.2% | 1 | 20 | 0.31% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Allbirds’ and Etiko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allbirds**: Measured on the search terms “allbirds”, “allbirds britomart”, “allbirds sale”, “allbirds slipper”, “allbirds tree runners”, “allbirds wool runners” and “return allbirds”, summed into one figure. - **Etiko**: Measured on the search term “etiko”. - [Allbirds profile](/demand/nz/brands/allbirds) - [Etiko profile](/demand/nz/brands/etiko) - [All sustainable sneaker brands in New Zealand](/demand/nz/categories/nz-sustainable-sneaker-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allbirds or Etiko more popular in search? In September 2026, Allbirds had more branded searches than Etiko among sustainable sneaker brands in New Zealand. Allbirds had about 4,750 branded searches, while Etiko had 20. Allbirds made up 73.2% of all sustainable sneaker brand searches we track, and Etiko accounted for 0.31%. ## Cite this page Brandwave. "Allbirds vs Etiko: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/allbirds-vs-etiko This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allbirds-vs-etiko. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.