--- title: "Allbirds vs ASICS: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Allbirds or ASICS? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/allbirds-vs-asics" publisher: "Brandwave" --- # Allbirds vs ASICS: Which is more popular by branded search in New Zealand? Which is more popular in search, Allbirds or ASICS? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allbirds and ASICS - **Competitive set**: Sneaker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Allbirds Share of Search**: 1.6% - **ASICS Share of Search**: 13.2% ## Which is more popular in search, Allbirds or ASICS? - In August 2026, ASICS had more branded searches than Allbirds among sneaker brands in New Zealand. ASICS was estimated to have 73K branded searches compared to Allbirds’ 8.8K, and held a 13.2% Share of Search versus Allbirds’ 1.6%. - ASICS was ahead of Allbirds in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sneaker brands in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 9.6K to 8.8K. - Across the 11 months ending August 2026, ASICS’s estimated Share of Search among sneaker brands in New Zealand moved from 11.9% to 13.2%, and its estimated monthly branded searches moved from 58.8K to 73K. ## How did search popularity change for New Zealand sneaker brands in August 2026? - Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026. - Estimated monthly branded searches for ASICS in New Zealand rose 24.1% over 11 measured months, from 58.8K to 73K in August 2026. ## Month by month | Month | Allbirds estimated searches | Allbirds Share of Search | Allbirds rank | ASICS estimated searches | ASICS Share of Search | ASICS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.6K | 1.9% | 9 | 58.8K | 11.9% | 4 | | Nov 2025 | 18.2K | 2.8% | 8 | 70K | 10.9% | 5 | | Dec 2025 | 9.6K | 1.6% | 10 | 64.4K | 10.7% | 5 | | Jan 2026 | 9K | 1.8% | 9 | 70.9K | 14.1% | 4 | | Feb 2026 | 8.8K | 2% | 9 | 67.3K | 15.5% | 3 | | Mar 2026 | 23.9K | 4.6% | 7 | 69K | 13.2% | 4 | | Apr 2026 | 49.6K | 9.1% | 6 | 66.9K | 12.3% | 4 | | May 2026 | 13.2K | 2.4% | 8 | 70.5K | 12.8% | 4 | | Jun 2026 | 13.4K | 2.3% | 8 | 67.4K | 11.8% | 4 | | Jul 2026 | 10.3K | 1.9% | 9 | 70.8K | 13% | 4 | | Aug 2026 | 8.8K | 1.6% | 10 | 73K | 13.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Allbirds’ and ASICS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allbirds**: Measured on the search terms “allbirds”, “allbirds au”, “allbirds britomart”, “allbirds co nz”, “allbirds mens shoes”, “allbirds near me”, “allbirds new zealand”, “allbirds nz”, “allbirds online”, “allbirds sale”, “allbirds shoes”, “allbirds shop”, “allbirds slipper”, “allbirds tim brown”, “allbirds tree dashers 2”, “allbirds tree runners”, “allbirds usa”, “allbirds wool runners”, “return allbirds” and “womens allbirds shoes”, summed into one figure. - **ASICS**: Measured on the search terms “asics”, “asics 1130 gel”, “asics com”, “asics g”, “asics gel kayano”, “asics gel nimbus”, “asics gt 2000”, “asics kayano”, “asics near me”, “asics novablast”, “asics nz”, “asics online”, “asics racing shoes”, “asics shoes”, “asics sneakers”, “asics superblast”, “asics trainers” and “kayano 14 asics”, summed into one figure. - [Allbirds profile](/demand/nz/brands/allbirds) - [ASICS profile](/demand/nz/brands/asics) - [All sneaker brands in New Zealand](/demand/nz/categories/nz-sneaker-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Allbirds or ASICS? In August 2026, ASICS had more branded searches than Allbirds among sneaker brands in New Zealand. ASICS was estimated to have 73K branded searches compared to Allbirds’ 8.8K, and held a 13.2% Share of Search versus Allbirds’ 1.6%. ## Cite this page Brandwave. "Allbirds vs ASICS: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allbirds-vs-asics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allbirds-vs-asics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.