---
title: "AllanMcNeill vs McKenzie & Partners: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AllanMcNeill or McKenzie & Partners? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/allanmcneill-vs-mckenzie-partners"
publisher: "Brandwave"
---

# AllanMcNeill vs McKenzie & Partners: Which is more popular by branded search in New Zealand?

Which is more popular in search, AllanMcNeill or McKenzie & Partners? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AllanMcNeill and McKenzie & Partners
- **Competitive set**: Palmerston North accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AllanMcNeill Share of Search**: 2.7%
- **McKenzie & Partners Share of Search**: 0.15%

## Which is more popular in search, AllanMcNeill or McKenzie & Partners?

- In August 2026, AllanMcNeill had more branded searches than McKenzie & Partners among palmerston north accounting firms in New Zealand. AllanMcNeill was estimated to have 180 branded searches compared to McKenzie & Partners’ 10, and held a 2.7% Share of Search versus McKenzie & Partners’ 0.15%.
- AllanMcNeill was ahead of McKenzie & Partners in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AllanMcNeill’s estimated Share of Search among palmerston north accounting firms in New Zealand moved from 2.2% to 2.7%, and its estimated monthly branded searches moved from 140 to 180.
- Across the 11 months ending August 2026, McKenzie & Partners’ estimated Share of Search among palmerston north accounting firms in New Zealand moved from 0.16% to 0.15%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand palmerston north accounting firms in August 2026?

- Estimated monthly branded searches for AllanMcNeill in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.

## Month by month

| Month | AllanMcNeill estimated searches | AllanMcNeill Share of Search | AllanMcNeill rank | McKenzie & Partners estimated searches | McKenzie & Partners Share of Search | McKenzie & Partners rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | 2.2% | 3 | 10 | 0.16% | 6 |
| Nov 2025 | 190 | 3% | 3 | 10 | 0.16% | 6 |
| Dec 2025 | 130 | 2.7% | 3 | 10 | 0.2% | 6 |
| Jan 2026 | 100 | 1.8% | 3 | 0 | 0% | 6 |
| Feb 2026 | 120 | 1.9% | 3 | 10 | 0.16% | 6 |
| Mar 2026 | 180 | 2.1% | 3 | 20 | 0.23% | 6 |
| Apr 2026 | 160 | 2.5% | 3 | 10 | 0.15% | 6 |
| May 2026 | 160 | 2.4% | 3 | 10 | 0.15% | 6 |
| Jun 2026 | 170 | 2.4% | 3 | 10 | 0.14% | 6 |
| Jul 2026 | 160 | 2.6% | 3 | 10 | 0.16% | 6 |
| Aug 2026 | 180 | 2.7% | 3 | 10 | 0.15% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AllanMcNeill’s and McKenzie & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AllanMcNeill**: Measured on the search terms “allan mcneill”, “allan mcneill accountants” and “allanmcneill”, summed into one figure.
- **McKenzie & Partners**: Measured on the search terms “mckenzie and partners” and “mckenzie partners”, summed into one figure.

- [AllanMcNeill profile](/demand/nz/brands/allanmcneill)
- [McKenzie & Partners profile](/demand/nz/brands/mckenzie-partners)
- [All palmerston north accounting firms in New Zealand](/demand/nz/categories/nz-palmerston-north-accounting-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AllanMcNeill or McKenzie & Partners?

In August 2026, AllanMcNeill had more branded searches than McKenzie & Partners among palmerston north accounting firms in New Zealand. AllanMcNeill was estimated to have 180 branded searches compared to McKenzie & Partners’ 10, and held a 2.7% Share of Search versus McKenzie & Partners’ 0.15%.

## Cite this page

Brandwave. "AllanMcNeill vs McKenzie & Partners: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allanmcneill-vs-mckenzie-partners

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allanmcneill-vs-mckenzie-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.