---
title: "Allan Pike Cars vs Wayne Kirk Motor Group: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Allan Pike Cars or Wayne Kirk Motor Group? Compare estimated monthly branded-search demand and Share of Search inside the Napier used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/allan-pike-cars-vs-wayne-kirk-motor-group"
publisher: "Brandwave"
---

# Allan Pike Cars vs Wayne Kirk Motor Group: Which is more popular by branded search in New Zealand?

Which is more popular in search, Allan Pike Cars or Wayne Kirk Motor Group? Compare estimated monthly branded-search demand and Share of Search inside the Napier used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Allan Pike Cars and Wayne Kirk Motor Group
- **Competitive set**: Napier used car dealerships
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Allan Pike Cars Share of Search**: 1.2%
- **Wayne Kirk Motor Group Share of Search**: 4.2%

## Which is more popular in search, Allan Pike Cars or Wayne Kirk Motor Group?

- In August 2026, Wayne Kirk Motor Group had more branded searches than Allan Pike Cars among napier used car dealerships in New Zealand. Wayne Kirk Motor Group was estimated to have 270 branded searches compared to Allan Pike Cars’ 80, and held a 4.2% Share of Search versus Allan Pike Cars’ 1.2%.
- Wayne Kirk Motor Group was ahead of Allan Pike Cars in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allan Pike Cars’ estimated Share of Search among napier used car dealerships in New Zealand moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 11 months ending August 2026, Wayne Kirk Motor Group’s estimated Share of Search among napier used car dealerships in New Zealand moved from 4.9% to 4.2%, and its estimated monthly branded searches moved from 330 to 270.

## How did search popularity change for New Zealand napier used car dealerships in August 2026?

- In August 2026, Wayne Kirk Motor Group lost estimated Share of Search among napier used car dealerships in New Zealand, from 5.1% to 4.2%.
- Estimated monthly branded searches for Allan Pike Cars in New Zealand fell 20% over 11 measured months, from 100 to 80 in August 2026.

## Month by month

| Month | Allan Pike Cars estimated searches | Allan Pike Cars Share of Search | Allan Pike Cars rank | Wayne Kirk Motor Group estimated searches | Wayne Kirk Motor Group Share of Search | Wayne Kirk Motor Group rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 1.5% | 4 | 330 | 4.9% | 3 |
| Nov 2025 | 70 | 1.3% | 4 | 270 | 4.9% | 3 |
| Dec 2025 | 80 | 1.2% | 4 | 270 | 4.1% | 3 |
| Jan 2026 | 120 | 1.8% | 4 | 270 | 4% | 3 |
| Feb 2026 | 60 | 0.93% | 4 | 330 | 5.1% | 3 |
| Mar 2026 | 80 | 1.4% | 4 | 270 | 4.8% | 3 |
| Apr 2026 | 60 | 1.1% | 4 | 270 | 5.1% | 3 |
| May 2026 | 50 | 0.94% | 4 | 270 | 5.1% | 3 |
| Jun 2026 | 50 | 0.94% | 5 | 270 | 5.1% | 3 |
| Jul 2026 | 80 | 1.5% | 4 | 270 | 5.1% | 3 |
| Aug 2026 | 80 | 1.2% | 4 | 270 | 4.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Allan Pike Cars’ and Wayne Kirk Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Allan Pike Cars**: Measured on the search terms “allan pike cars” and “allan pike cars napier”, summed into one figure.
- **Wayne Kirk Motor Group**: Measured on the search terms “wayne kirk motor group” and “wayne kirk motor group napier”, summed into one figure.

- [Allan Pike Cars profile](/demand/nz/brands/allan-pike-cars)
- [Wayne Kirk Motor Group profile](/demand/nz/brands/wayne-kirk-motor-group)
- [All napier used car dealerships in New Zealand](/demand/nz/categories/nz-napier-used-car-dealerships): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Allan Pike Cars or Wayne Kirk Motor Group?

In August 2026, Wayne Kirk Motor Group had more branded searches than Allan Pike Cars among napier used car dealerships in New Zealand. Wayne Kirk Motor Group was estimated to have 270 branded searches compared to Allan Pike Cars’ 80, and held a 4.2% Share of Search versus Allan Pike Cars’ 1.2%.

## Cite this page

Brandwave. "Allan Pike Cars vs Wayne Kirk Motor Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/allan-pike-cars-vs-wayne-kirk-motor-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/allan-pike-cars-vs-wayne-kirk-motor-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.