--- title: "All Blacks Experience vs International Antarctic Centre: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, All Blacks Experience or International Antarctic Centre? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/all-blacks-experience-vs-international-antarctic-centre" publisher: "Brandwave" --- # All Blacks Experience vs International Antarctic Centre: Which is more popular by branded search in New Zealand? Which is more popular in search, All Blacks Experience or International Antarctic Centre? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: All Blacks Experience and International Antarctic Centre - **Competitive set**: Visitor attractions - **Market**: New Zealand - **Month measured**: Aug 2026 - **All Blacks Experience Share of Search**: 1.2% - **International Antarctic Centre Share of Search**: 4.9% ## Which is more popular in search, All Blacks Experience or International Antarctic Centre? - In August 2026, International Antarctic Centre had more branded searches than All Blacks Experience among visitor attractions in New Zealand. International Antarctic Centre was estimated to have 23.4K branded searches compared to All Blacks Experience’s 5.5K, and held a 4.9% Share of Search versus All Blacks Experience’s 1.2%. - International Antarctic Centre was ahead of All Blacks Experience in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, All Blacks Experience’s estimated Share of Search among visitor attractions in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 6.8K to 5.5K. - Across the 11 months ending August 2026, International Antarctic Centre’s estimated Share of Search among visitor attractions in New Zealand moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 28.6K to 23.4K. ## How did search popularity change for New Zealand visitor attractions in August 2026? - In August 2026, International Antarctic Centre lost estimated Share of Search among visitor attractions in New Zealand, from 6% to 4.9%. - Estimated monthly branded searches for All Blacks Experience in New Zealand fell 17.8% over 11 measured months, from 6.8K to 5.5K in August 2026. ## Month by month | Month | All Blacks Experience estimated searches | All Blacks Experience Share of Search | All Blacks Experience rank | International Antarctic Centre estimated searches | International Antarctic Centre Share of Search | International Antarctic Centre rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.8K | 1.1% | 15 | 28.6K | 4.8% | 9 | | Nov 2025 | 10.1K | 1.5% | 15 | 28.4K | 4.3% | 9 | | Dec 2025 | 12.3K | 1.4% | 15 | 42.4K | 4.9% | 9 | | Jan 2026 | 12.4K | 1.3% | 15 | 42.5K | 4.6% | 9 | | Feb 2026 | 10.1K | 1.4% | 15 | 34.4K | 4.8% | 9 | | Mar 2026 | 10.1K | 1.5% | 15 | 34.6K | 5.2% | 9 | | Apr 2026 | 6.7K | 1% | 15 | 34.7K | 5.4% | 9 | | May 2026 | 4.5K | 0.93% | 15 | 28.5K | 5.8% | 7 | | Jun 2026 | 4.5K | 1% | 15 | 23.4K | 5.3% | 8 | | Jul 2026 | 6.8K | 1.2% | 14 | 34.9K | 6% | 8 | | Aug 2026 | 5.5K | 1.2% | 14 | 23.4K | 4.9% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using All Blacks Experience’s and International Antarctic Centre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **All Blacks Experience**: Measured on the search terms “all blacks experience”, “all blacks experience new zealand”, “all blacks experience tickets” and “the all blacks experience”, summed into one figure. - **International Antarctic Centre**: Measured on the search terms “antarctic centre christchurch”, “iceberg co nz”, “international antarctic centre discount”, “international antarctic centre opening hours”, “international antarctic centre prices”, “international antarctic centre review”, “international antarctic centre tickets”, “internationalantarcticcentre” and “the international antarctic centre”, summed into one figure. - [All Blacks Experience profile](/demand/nz/brands/all-blacks-experience) - [International Antarctic Centre profile](/demand/nz/brands/international-antarctic-centre) - [All visitor attractions in New Zealand](/demand/nz/categories/nz-visitor-attractions): The set both shares are measured inside, 15 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, All Blacks Experience or International Antarctic Centre? In August 2026, International Antarctic Centre had more branded searches than All Blacks Experience among visitor attractions in New Zealand. International Antarctic Centre was estimated to have 23.4K branded searches compared to All Blacks Experience’s 5.5K, and held a 4.9% Share of Search versus All Blacks Experience’s 1.2%. ## Cite this page Brandwave. "All Blacks Experience vs International Antarctic Centre: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/all-blacks-experience-vs-international-antarctic-centre This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/all-blacks-experience-vs-international-antarctic-centre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.