--- title: "All Blacks Experience vs Hobbiton Movie Set: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, All Blacks Experience or Hobbiton Movie Set? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/all-blacks-experience-vs-hobbiton-movie-set" publisher: "Brandwave" --- # All Blacks Experience vs Hobbiton Movie Set: Which is more popular by branded search in New Zealand? Which is more popular in search, All Blacks Experience or Hobbiton Movie Set? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: All Blacks Experience and Hobbiton Movie Set - **Competitive set**: Visitor attractions - **Market**: New Zealand - **Month measured**: Aug 2026 - **All Blacks Experience Share of Search**: 1.2% - **Hobbiton Movie Set Share of Search**: 10.4% ## Which is more popular in search, All Blacks Experience or Hobbiton Movie Set? - In August 2026, Hobbiton Movie Set had more branded searches than All Blacks Experience among visitor attractions in New Zealand. Hobbiton Movie Set was estimated to have 49.3K branded searches compared to All Blacks Experience’s 5.5K, and held a 10.4% Share of Search versus All Blacks Experience’s 1.2%. - Hobbiton Movie Set was ahead of All Blacks Experience in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, All Blacks Experience’s estimated Share of Search among visitor attractions in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 6.8K to 5.5K. - Across the 11 months ending August 2026, Hobbiton Movie Set’s estimated Share of Search among visitor attractions in New Zealand moved from 9.4% to 10.4%, and its estimated monthly branded searches moved from 55.8K to 49.3K. ## How did search popularity change for New Zealand visitor attractions in August 2026? - In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%. - Estimated monthly branded searches for All Blacks Experience in New Zealand fell 17.8% over 11 measured months, from 6.8K to 5.5K in August 2026. ## Month by month | Month | All Blacks Experience estimated searches | All Blacks Experience Share of Search | All Blacks Experience rank | Hobbiton Movie Set estimated searches | Hobbiton Movie Set Share of Search | Hobbiton Movie Set rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.8K | 1.1% | 15 | 55.8K | 9.4% | 4 | | Nov 2025 | 10.1K | 1.5% | 15 | 69K | 10.4% | 4 | | Dec 2025 | 12.3K | 1.4% | 15 | 82K | 9.4% | 5 | | Jan 2026 | 12.4K | 1.3% | 15 | 92K | 10% | 4 | | Feb 2026 | 10.1K | 1.4% | 15 | 66.4K | 9.3% | 5 | | Mar 2026 | 10.1K | 1.5% | 15 | 65.2K | 9.8% | 4 | | Apr 2026 | 6.7K | 1% | 15 | 58.4K | 9% | 6 | | May 2026 | 4.5K | 0.93% | 15 | 48.8K | 10% | 4 | | Jun 2026 | 4.5K | 1% | 15 | 43.9K | 10% | 5 | | Jul 2026 | 6.8K | 1.2% | 14 | 51.3K | 8.9% | 6 | | Aug 2026 | 5.5K | 1.2% | 14 | 49.3K | 10.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using All Blacks Experience’s and Hobbiton Movie Set’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **All Blacks Experience**: Measured on the search terms “all blacks experience”, “all blacks experience new zealand”, “all blacks experience tickets” and “the all blacks experience”, summed into one figure. - **Hobbiton Movie Set**: Measured on the search terms “bookme hobbiton”, “hamilton hobbiton”, “hobbiton”, “hobbiton admission price”, “hobbiton booking”, “hobbiton cost”, “hobbiton entry price”, “hobbiton film set”, “hobbiton filmsettet”, “hobbiton gift shop”, “hobbiton location”, “hobbiton lord of the rings”, “hobbiton movie”, “hobbiton movie set prices”, “hobbiton movie set tickets”, “hobbiton movie tour”, “hobbiton ticket prices discount”, “hobbiton tickets”, “hobbiton tour”, “hobbiton tours tickets”, “hobbitontours com” and “the hobbiton”, summed into one figure. - [All Blacks Experience profile](/demand/nz/brands/all-blacks-experience) - [Hobbiton Movie Set profile](/demand/nz/brands/hobbiton-movie-set) - [All visitor attractions in New Zealand](/demand/nz/categories/nz-visitor-attractions): The set both shares are measured inside, 15 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, All Blacks Experience or Hobbiton Movie Set? In August 2026, Hobbiton Movie Set had more branded searches than All Blacks Experience among visitor attractions in New Zealand. Hobbiton Movie Set was estimated to have 49.3K branded searches compared to All Blacks Experience’s 5.5K, and held a 10.4% Share of Search versus All Blacks Experience’s 1.2%. ## Cite this page Brandwave. "All Blacks Experience vs Hobbiton Movie Set: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/all-blacks-experience-vs-hobbiton-movie-set This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/all-blacks-experience-vs-hobbiton-movie-set. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.