---
title: "Aligne Studio vs SO Fitness: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Aligne Studio or SO Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/aligne-studio-vs-so-fitness"
publisher: "Brandwave"
---

# Aligne Studio vs SO Fitness: Which is more popular by branded search in New Zealand?

Which is more popular in search, Aligne Studio or SO Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aligne Studio and SO Fitness
- **Competitive set**: Auckland Pilates studios
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Aligne Studio Share of Search**: 3.3%
- **SO Fitness Share of Search**: 7%

## Which is more popular in search, Aligne Studio or SO Fitness?

- In August 2026, SO Fitness had more branded searches than Aligne Studio among auckland pilates studios in New Zealand. SO Fitness was estimated to have 1.6K branded searches compared to Aligne Studio’s 750, and held a 7% Share of Search versus Aligne Studio’s 3.3%.
- SO Fitness was ahead of Aligne Studio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aligne Studio’s estimated Share of Search among auckland pilates studios in New Zealand moved from 0.28% to 3.3%, and its estimated monthly branded searches moved from 70 to 750.
- Across the 11 months ending August 2026, SO Fitness’ estimated Share of Search among auckland pilates studios in New Zealand moved from 6.5% to 7%, and its estimated monthly branded searches moved from 1.7K to 1.6K.

## How did search popularity change for New Zealand auckland pilates studios in August 2026?

- In August 2026, Aligne Studio overtook KX Pilates to rank 3rd among auckland pilates studios in New Zealand, at 3.3%.

## Month by month

| Month | Aligne Studio estimated searches | Aligne Studio Share of Search | Aligne Studio rank | SO Fitness estimated searches | SO Fitness Share of Search | SO Fitness rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 0.28% | 6 | 1.7K | 6.5% | 2 |
| Nov 2025 | 60 | 0.24% | 7 | 1.6K | 6.7% | 2 |
| Dec 2025 | 40 | 0.19% | 7 | 1.3K | 5.9% | 2 |
| Jan 2026 | 70 | 0.26% | 6 | 1.9K | 7.1% | 2 |
| Feb 2026 | 50 | 0.2% | 7 | 2K | 7.9% | 2 |
| Mar 2026 | 180 | 0.72% | 6 | 1.9K | 7.6% | 2 |
| Apr 2026 | 610 | 2.4% | 5 | 1.6K | 6.3% | 2 |
| May 2026 | 910 | 3.6% | 4 | 1.6K | 6.3% | 2 |
| Jun 2026 | 730 | 3.1% | 3 | 1.7K | 7% | 2 |
| Jul 2026 | 630 | 2.8% | 4 | 1.6K | 7.3% | 2 |
| Aug 2026 | 750 | 3.3% | 3 | 1.6K | 7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Aligne Studio’s and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aligne Studio**: Measured on the search terms “aligne studio”, “aligne studio auckland”, “aligne studio pilates”, “aligne studio reformer pilates” and “alignestudio”, summed into one figure.
- **SO Fitness**: Measured on the search terms “so fitness”, “so fitness auckland”, “so fitness nz”, “so fitness pilates” and “sofitness”, summed into one figure.

- [Aligne Studio profile](/demand/nz/brands/aligne-studio)
- [SO Fitness profile](/demand/nz/brands/so-fitness)
- [All auckland pilates studios in New Zealand](/demand/nz/categories/nz-auckland-pilates-studios): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aligne Studio or SO Fitness?

In August 2026, SO Fitness had more branded searches than Aligne Studio among auckland pilates studios in New Zealand. SO Fitness was estimated to have 1.6K branded searches compared to Aligne Studio’s 750, and held a 7% Share of Search versus Aligne Studio’s 3.3%.

## Cite this page

Brandwave. "Aligne Studio vs SO Fitness: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aligne-studio-vs-so-fitness

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aligne-studio-vs-so-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.