--- title: "AliExpress vs The Iconic: Which is searched more in New Zealand?" description: "Is AliExpress or The Iconic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aliexpress-vs-the-iconic" publisher: "Brandwave" --- # AliExpress vs The Iconic: Which is searched more in New Zealand? Is AliExpress or The Iconic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AliExpress and The Iconic - **Competitive set**: online retailers and marketplaces - **Market**: New Zealand - **Month measured**: Sep 2026 - **AliExpress Share of Search**: 3.1% - **The Iconic Share of Search**: 0.64% ## Is AliExpress or The Iconic more popular in search? - In September 2026, AliExpress had more branded searches than The Iconic among online retailers and marketplaces in New Zealand. AliExpress had about 135,000 branded searches, while The Iconic had 27,900. AliExpress made up 3.1% of all online retailers and marketplace searches we track, and The Iconic accounted for 0.64%. - AliExpress was ahead of The Iconic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AliExpress’ share of searches among online retailers and marketplaces in New Zealand moved from 2.7% to 3.1%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, The Iconic’s share of searches among online retailers and marketplaces in New Zealand moved from 0.45% to 0.64%, and its estimated monthly branded searches moved from 23K to 27.9K. ## Top online retailers and marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Iconic was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. AliExpress did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Warehouse | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Trade Me | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kmart NZ | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Noel Leeming | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Mighty Ape | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Onceit | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | The Iconic | 7th | 2 of 3 | 2 of 2 | 4 of 5 | | Postie | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Amazon | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Temu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AliExpress | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | eBay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online retailers and marketplaces - Asked ChatGPT "Which online shopping site should I shop at in New Zealand?": 1. The Warehouse, 2. Trade Me, 3. Mighty Ape, 4. Noel Leeming, 5. Kmart NZ, 6. The Iconic, 7. Amazon - Asked ChatGPT "What are the best online shopping sites in New Zealand?": 1. Trade Me, 2. The Warehouse, 3. Mighty Ape, 4. Kmart NZ, 5. Noel Leeming, 6. The Iconic, 7. Amazon - Asked ChatGPT "What's the best online shopping site in New Zealand for affordable everyday shopping?": 1. The Warehouse, 2. Kmart NZ, 3. Trade Me - Searched Google, AI Overview "online shopping sites nz": 1. The Warehouse, 2. Kmart NZ, 3. Trade Me, 4. Onceit, 5. Noel Leeming, 6. The Iconic, 7. Postie - Searched Google, AI Overview "cheap clothes online nz": 1. Postie, 2. Onceit, 3. The Iconic Not named in any answer: Temu, Shein, AliExpress, eBay and Kogan. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand online retailers and marketplaces in September 2026? - Estimated monthly branded searches for The Iconic in New Zealand rose 21.3% over 12 measured months, from 23K to 27.9K in September 2026. ## Month by month | Month | AliExpress estimated searches | AliExpress Share of Search | AliExpress rank | The Iconic estimated searches | The Iconic Share of Search | The Iconic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 2.7% | 9 | 23K | 0.45% | 13 | | Nov 2025 | 135K | 2.4% | 9 | 34.4K | 0.61% | 13 | | Dec 2025 | 110K | 2.1% | 9 | 23.3K | 0.44% | 13 | | Jan 2026 | 135K | 2.7% | 9 | 18.9K | 0.38% | 13 | | Feb 2026 | 110K | 2.6% | 9 | 18.6K | 0.44% | 13 | | Mar 2026 | 135K | 2.8% | 8 | 22.9K | 0.48% | 13 | | Apr 2026 | 135K | 3% | 8 | 22.9K | 0.5% | 13 | | May 2026 | 135K | 2.9% | 8 | 22.9K | 0.49% | 13 | | Jun 2026 | 135K | 3.1% | 8 | 22.8K | 0.52% | 13 | | Jul 2026 | 135K | 3.2% | 8 | 18.6K | 0.44% | 13 | | Aug 2026 | 135K | 2.9% | 8 | 22.9K | 0.49% | 13 | | Sep 2026 | 135K | 3.1% | 8 | 27.9K | 0.64% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using AliExpress’ and The Iconic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AliExpress**: Measured on the search terms “AliExpress”, “aliexpress english”, “aliexpress lego” and “aliexpress shopping”, summed into one figure. - **The Iconic**: Measured on the search terms “the iconic”, “the iconic aus”, “the iconic delivery”, “the iconic voucher” and “theiconic”, summed into one figure. - [AliExpress profile](/demand/nz/brands/aliexpress) - [The Iconic profile](/demand/nz/brands/the-iconic) - [All online retailers and marketplaces in New Zealand](/demand/nz/categories/nz-online-retailers-and-marketplaces): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AliExpress or The Iconic more popular in search? In September 2026, AliExpress had more branded searches than The Iconic among online retailers and marketplaces in New Zealand. AliExpress had about 135,000 branded searches, while The Iconic had 27,900. AliExpress made up 3.1% of all online retailers and marketplace searches we track, and The Iconic accounted for 0.64%. ## Cite this page Brandwave. "AliExpress vs The Iconic: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/aliexpress-vs-the-iconic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aliexpress-vs-the-iconic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.