--- title: "AliExpress vs Temu: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AliExpress or Temu? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aliexpress-vs-temu" publisher: "Brandwave" --- # AliExpress vs Temu: Which is more popular by branded search in New Zealand? Which is more popular in search, AliExpress or Temu? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AliExpress and Temu - **Competitive set**: online retailers and marketplaces - **Market**: New Zealand - **Month measured**: Aug 2026 - **AliExpress Share of Search**: 8.6% - **Temu Share of Search**: 10.9% ## Which is more popular in search, AliExpress or Temu? - In August 2026, Temu had more branded searches than AliExpress among online retailers and marketplaces in New Zealand. Temu was estimated to have 381K branded searches compared to AliExpress’ 298K, and held a 10.9% Share of Search versus AliExpress’ 8.6%. - Temu was ahead of AliExpress in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AliExpress’ estimated Share of Search among online retailers and marketplaces in New Zealand moved from 8% to 8.6%, and its estimated monthly branded searches held steady at 298K. - Across the 11 months ending August 2026, Temu’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 13.5% to 10.9%, and its estimated monthly branded searches moved from 505K to 381K. ## How did search popularity change for New Zealand online retailers and marketplaces in August 2026? - In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%. - Estimated monthly branded searches for Temu in New Zealand fell 24.5% over 11 measured months, from 505K to 381K in August 2026. ## Month by month | Month | AliExpress estimated searches | AliExpress Share of Search | AliExpress rank | Temu estimated searches | Temu Share of Search | Temu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 298K | 8% | 4 | 505K | 13.5% | 2 | | Nov 2025 | 304K | 8% | 4 | 505K | 13.3% | 2 | | Dec 2025 | 248K | 7.7% | 5 | 359K | 11.2% | 2 | | Jan 2026 | 304K | 8.6% | 3 | 415K | 11.7% | 2 | | Feb 2026 | 248K | 8.3% | 3 | 395K | 13.2% | 2 | | Mar 2026 | 298K | 8.7% | 3 | 396K | 11.5% | 2 | | Apr 2026 | 298K | 9.6% | 3 | 397K | 12.7% | 2 | | May 2026 | 298K | 8.7% | 3 | 397K | 11.5% | 2 | | Jun 2026 | 298K | 9.5% | 4 | 383K | 12.2% | 2 | | Jul 2026 | 298K | 9.9% | 3 | 324K | 10.7% | 2 | | Aug 2026 | 298K | 8.6% | 3 | 381K | 10.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AliExpress’ and Temu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AliExpress**: Measured on the search terms “ali express”, “ali express com”, “ali express nz”, “AliExpress”, “aliexpress com”, “aliexpress english”, “aliexpress lego”, “aliexpress new zealand”, “aliexpress nz”, “aliexpress online shopping” and “aliexpress shopping”, summed into one figure. - **Temu**: Measured on the search terms “Temu”, “temu australia”, “temu clothes”, “temu clothing”, “temu com”, “temu legos”, “temu new zealand”, “temu nz”, “temu nz online shopping”, “temu online”, “temu online shopping”, “temu online shopping nz”, “temu sale”, “temu shoes”, “temu shopping”, “temu shopping online”, “temu shopping website”, “temu store”, “temu web”, “temu website”, “temu women clothing”, “temu women's clothes”, “temu women's clothing”, “temu womens clothes”, “temu womens clothing”, “temushoes”, “www temu” and “www temu com”, summed into one figure. - [AliExpress profile](/demand/nz/brands/aliexpress) - [Temu profile](/demand/nz/brands/temu) - [All online retailers and marketplaces in New Zealand](/demand/nz/categories/nz-online-retailers-and-marketplaces): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AliExpress or Temu? In August 2026, Temu had more branded searches than AliExpress among online retailers and marketplaces in New Zealand. Temu was estimated to have 381K branded searches compared to AliExpress’ 298K, and held a 10.9% Share of Search versus AliExpress’ 8.6%. ## Cite this page Brandwave. "AliExpress vs Temu: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aliexpress-vs-temu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aliexpress-vs-temu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.