--- title: "AliExpress vs Kogan: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AliExpress or Kogan? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aliexpress-vs-kogan" publisher: "Brandwave" --- # AliExpress vs Kogan: Which is more popular by branded search in New Zealand? Which is more popular in search, AliExpress or Kogan? Compare estimated monthly branded-search demand and Share of Search inside the online retailers and marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AliExpress and Kogan - **Competitive set**: online retailers and marketplaces - **Market**: New Zealand - **Month measured**: Aug 2026 - **AliExpress Share of Search**: 8.6% - **Kogan Share of Search**: 0.42% ## Which is more popular in search, AliExpress or Kogan? - In August 2026, AliExpress had more branded searches than Kogan among online retailers and marketplaces in New Zealand. AliExpress was estimated to have 298K branded searches compared to Kogan’s 14.6K, and held an 8.6% Share of Search versus Kogan’s 0.42%. - AliExpress was ahead of Kogan in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AliExpress’ estimated Share of Search among online retailers and marketplaces in New Zealand moved from 8% to 8.6%, and its estimated monthly branded searches held steady at 298K. - Across the 11 months ending August 2026, Kogan’s estimated Share of Search among online retailers and marketplaces in New Zealand moved from 0.36% to 0.42%, and its estimated monthly branded searches moved from 13.6K to 14.6K. ## How did search popularity change for New Zealand online retailers and marketplaces in August 2026? - In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%. ## Month by month | Month | AliExpress estimated searches | AliExpress Share of Search | AliExpress rank | Kogan estimated searches | Kogan Share of Search | Kogan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 298K | 8% | 4 | 13.6K | 0.36% | 8 | | Nov 2025 | 304K | 8% | 4 | 29.6K | 0.78% | 8 | | Dec 2025 | 248K | 7.7% | 5 | 20.1K | 0.63% | 8 | | Jan 2026 | 304K | 8.6% | 3 | 14.3K | 0.4% | 8 | | Feb 2026 | 248K | 8.3% | 3 | 11.6K | 0.39% | 8 | | Mar 2026 | 298K | 8.7% | 3 | 14K | 0.41% | 8 | | Apr 2026 | 298K | 9.6% | 3 | 11.7K | 0.38% | 8 | | May 2026 | 298K | 8.7% | 3 | 11.3K | 0.33% | 8 | | Jun 2026 | 298K | 9.5% | 4 | 12.2K | 0.39% | 8 | | Jul 2026 | 298K | 9.9% | 3 | 12.8K | 0.42% | 8 | | Aug 2026 | 298K | 8.6% | 3 | 14.6K | 0.42% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AliExpress’ and Kogan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AliExpress**: Measured on the search terms “ali express”, “ali express com”, “ali express nz”, “AliExpress”, “aliexpress com”, “aliexpress english”, “aliexpress lego”, “aliexpress new zealand”, “aliexpress nz”, “aliexpress online shopping” and “aliexpress shopping”, summed into one figure. - **Kogan**: Measured on the search terms “Kogan”, “kogan australia”, “kogan co nz”, “kogan com”, “kogan deals”, “kogan dehumidifier”, “kogan new zealand”, “kogan nz”, “kogan tv”, “kogan tv's” and “kogan tvs”, summed into one figure. - [AliExpress profile](/demand/nz/brands/aliexpress) - [Kogan profile](/demand/nz/brands/kogan) - [All online retailers and marketplaces in New Zealand](/demand/nz/categories/nz-online-retailers-and-marketplaces): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AliExpress or Kogan? In August 2026, AliExpress had more branded searches than Kogan among online retailers and marketplaces in New Zealand. AliExpress was estimated to have 298K branded searches compared to Kogan’s 14.6K, and held an 8.6% Share of Search versus Kogan’s 0.42%. ## Cite this page Brandwave. "AliExpress vs Kogan: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aliexpress-vs-kogan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aliexpress-vs-kogan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.