--- title: "ALH vs Tradestaff: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ALH or Tradestaff? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alh-vs-tradestaff" publisher: "Brandwave" --- # ALH vs Tradestaff: Which is more popular by branded search in New Zealand? Which is more popular in search, ALH or Tradestaff? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ALH and Tradestaff - **Competitive set**: Queenstown recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **ALH Share of Search**: 20.5% - **Tradestaff Share of Search**: 30.2% ## Which is more popular in search, ALH or Tradestaff? - In August 2026, Tradestaff had more branded searches than ALH among queenstown recruitment agencies in New Zealand. Tradestaff was estimated to have 6.6K branded searches compared to ALH’s 4.5K, and held a 30.2% Share of Search versus ALH’s 20.5%. - Tradestaff was ahead of ALH in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ALH’s estimated Share of Search among queenstown recruitment agencies in New Zealand moved from 13.6% to 20.5%, and its estimated monthly branded searches moved from 2.8K to 4.5K. - Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among queenstown recruitment agencies in New Zealand moved from 26.2% to 30.2%, and its estimated monthly branded searches moved from 5.5K to 6.6K. ## How did search popularity change for New Zealand queenstown recruitment agencies in August 2026? - In August 2026, Tradestaff gained estimated Share of Search among queenstown recruitment agencies in New Zealand, from 28.6% to 30.2%. - In August 2026, ALH lost estimated Share of Search among queenstown recruitment agencies in New Zealand, from 24.8% to 20.5%. ## Month by month | Month | ALH estimated searches | ALH Share of Search | ALH rank | Tradestaff estimated searches | Tradestaff Share of Search | Tradestaff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 13.6% | 3 | 5.5K | 26.2% | 2 | | Nov 2025 | 2.4K | 11.1% | 3 | 6.6K | 30.8% | 2 | | Dec 2025 | 1.8K | 11.1% | 3 | 4.5K | 28.2% | 2 | | Jan 2026 | 2.8K | 13.1% | 3 | 6.6K | 30.4% | 2 | | Feb 2026 | 2.8K | 13.2% | 3 | 5.6K | 26.9% | 2 | | Mar 2026 | 3.2K | 14.2% | 3 | 6.9K | 30.6% | 2 | | Apr 2026 | 2.6K | 13.5% | 3 | 5.9K | 30.9% | 2 | | May 2026 | 2.9K | 13% | 3 | 6.8K | 30.3% | 2 | | Jun 2026 | 2.6K | 11.5% | 3 | 6.9K | 30.9% | 2 | | Jul 2026 | 5.9K | 24.8% | 3 | 6.8K | 28.6% | 2 | | Aug 2026 | 4.5K | 20.5% | 3 | 6.6K | 30.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ALH’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ALH**: Measured on the search terms “alh”, “alh jobs”, “alh labour hire”, “alh nelson”, “alh new zealand”, “alh nz”, “alh palmerston north”, “alh queenstown”, “alh recruitment”, “alh rotorua” and “alh.nz”, summed into one figure. - **Tradestaff**: Measured on the search terms “trade staff”, “trade staff recruitment”, “tradestaff”, “tradestaff cambridge”, “tradestaff co nz”, “tradestaff jobs”, “tradestaff near me”, “tradestaff new zealand”, “tradestaff nz”, “tradestaff payroll”, “tradestaff queenstown”, “tradestaff recruitment”, “tradestaff taupo”, “tradestaff whakatane” and “tradestaff.co.nz”, summed into one figure. - [ALH profile](/demand/nz/brands/alh) - [Tradestaff profile](/demand/nz/brands/tradestaff) - [All queenstown recruitment agencies in New Zealand](/demand/nz/categories/nz-queenstown-recruitment-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ALH or Tradestaff? In August 2026, Tradestaff had more branded searches than ALH among queenstown recruitment agencies in New Zealand. Tradestaff was estimated to have 6.6K branded searches compared to ALH’s 4.5K, and held a 30.2% Share of Search versus ALH’s 20.5%. ## Cite this page Brandwave. "ALH vs Tradestaff: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alh-vs-tradestaff This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alh-vs-tradestaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.