--- title: "ALH vs Drake: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ALH or Drake? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alh-vs-drake" publisher: "Brandwave" --- # ALH vs Drake: Which is more popular by branded search in New Zealand? Which is more popular in search, ALH or Drake? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ALH and Drake - **Competitive set**: Palmerston North recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **ALH Share of Search**: 15.1% - **Drake Share of Search**: 5% ## Which is more popular in search, ALH or Drake? - In August 2026, ALH had more branded searches than Drake among palmerston north recruitment agencies in New Zealand. ALH was estimated to have 4.5K branded searches compared to Drake’s 1.5K, and held a 15.1% Share of Search versus Drake’s 5%. - ALH was ahead of Drake in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ALH’s estimated Share of Search among palmerston north recruitment agencies in New Zealand moved from 9.8% to 15.1%, and its estimated monthly branded searches moved from 2.8K to 4.5K. - Across the 11 months ending August 2026, Drake’s estimated Share of Search among palmerston north recruitment agencies in New Zealand moved from 4.7% to 5%, and its estimated monthly branded searches moved from 1.4K to 1.5K. ## How did search popularity change for New Zealand palmerston north recruitment agencies in August 2026? - In August 2026, Coverstaff overtook ALH to rank 3rd among palmerston north recruitment agencies in New Zealand, at 18.8%. - In August 2026, Drake gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 4.3% to 5%. - In August 2026, ALH lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 19.2% to 15.1%. ## Month by month | Month | ALH estimated searches | ALH Share of Search | ALH rank | Drake estimated searches | Drake Share of Search | Drake rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 9.8% | 4 | 1.4K | 4.7% | 5 | | Nov 2025 | 2.4K | 8.3% | 4 | 1.3K | 4.6% | 5 | | Dec 2025 | 1.8K | 8.1% | 4 | 1.1K | 5.1% | 5 | | Jan 2026 | 2.8K | 9.5% | 4 | 1.8K | 5.9% | 5 | | Feb 2026 | 2.8K | 9.5% | 4 | 1.5K | 5.2% | 5 | | Mar 2026 | 3.2K | 10.2% | 4 | 1.6K | 5% | 5 | | Apr 2026 | 2.6K | 9.7% | 4 | 1.4K | 5.2% | 5 | | May 2026 | 2.9K | 10% | 4 | 1.5K | 5.2% | 5 | | Jun 2026 | 2.6K | 8.8% | 4 | 1.4K | 4.7% | 5 | | Jul 2026 | 5.9K | 19.2% | 3 | 1.3K | 4.3% | 5 | | Aug 2026 | 4.5K | 15.1% | 4 | 1.5K | 5% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ALH’s and Drake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ALH**: Measured on the search terms “alh”, “alh jobs”, “alh labour hire”, “alh nelson”, “alh new zealand”, “alh nz”, “alh palmerston north”, “alh queenstown”, “alh recruitment”, “alh rotorua” and “alh.nz”, summed into one figure. - **Drake**: Measured on the search terms “drake international”, “drake international agency”, “drake international new zealand”, “drake international nz”, “drake international recruitment”, “drake international recruitment agency”, “drake labour hire”, “drake new zealand”, “drake new zealand jobs”, “drake palmerston north”, “drake palmerston north jobs”, “drake recruitment”, “drake recruitment hamilton”, “drake recruitment masterton”, “drake recruitment nz” and “drake temp agency”, summed into one figure. - [ALH profile](/demand/nz/brands/alh) - [Drake profile](/demand/nz/brands/drake) - [All palmerston north recruitment agencies in New Zealand](/demand/nz/categories/nz-palmerston-north-recruitment-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ALH or Drake? In August 2026, ALH had more branded searches than Drake among palmerston north recruitment agencies in New Zealand. ALH was estimated to have 4.5K branded searches compared to Drake’s 1.5K, and held a 15.1% Share of Search versus Drake’s 5%. ## Cite this page Brandwave. "ALH vs Drake: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alh-vs-drake This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alh-vs-drake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.