---
title: "Alfa Romeo vs Proton: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Alfa Romeo or Proton? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/alfa-romeo-vs-proton"
publisher: "Brandwave"
---

# Alfa Romeo vs Proton: Which is more popular by branded search in New Zealand?

Which is more popular in search, Alfa Romeo or Proton? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Alfa Romeo and Proton
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Alfa Romeo Share of Search**: 0.41%
- **Proton Share of Search**: <0.01%

## Which is more popular in search, Alfa Romeo or Proton?

- In August 2026, Alfa Romeo had more branded searches than Proton among car brands in New Zealand. Alfa Romeo was estimated to have 5.1K branded searches compared to Proton’s 110, and held a 0.41% Share of Search versus Proton’s <0.01%.
- Alfa Romeo was ahead of Proton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alfa Romeo’s estimated Share of Search among car brands in New Zealand moved from 0.36% to 0.41%, and its estimated monthly branded searches moved from 4.5K to 5.1K.
- Across the 11 months ending August 2026, Proton’s estimated Share of Search among car brands in New Zealand moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 140 to 110.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, Proton rose from 87th to 86th among car brands in New Zealand.
- Estimated monthly branded searches for Alfa Romeo in New Zealand rose 13.6% over 11 measured months, from 4.5K to 5.1K in August 2026.

## Month by month

| Month | Alfa Romeo estimated searches | Alfa Romeo Share of Search | Alfa Romeo rank | Proton estimated searches | Proton Share of Search | Proton rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.5K | 0.36% | 51 | 140 | 0.01% | 86 |
| Nov 2025 | 4.4K | 0.37% | 52 | 140 | 0.01% | 86 |
| Dec 2025 | 4.3K | 0.38% | 54 | 110 | <0.01% | 86 |
| Jan 2026 | 4.5K | 0.35% | 53 | 110 | <0.01% | 86 |
| Feb 2026 | 4.4K | 0.37% | 53 | 110 | <0.01% | 86 |
| Mar 2026 | 4.3K | 0.29% | 56 | 110 | <0.01% | 86 |
| Apr 2026 | 4.3K | 0.33% | 54 | 140 | 0.01% | 86 |
| May 2026 | 5K | 0.38% | 51 | 140 | 0.01% | 86 |
| Jun 2026 | 4.3K | 0.36% | 53 | 110 | <0.01% | 86 |
| Jul 2026 | 4.4K | 0.38% | 52 | 110 | <0.01% | 87 |
| Aug 2026 | 5.1K | 0.41% | 52 | 110 | <0.01% | 86 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Alfa Romeo’s and Proton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Alfa Romeo**: Measured on the search terms “alfa romeo”, “alfa romeo car”, “alfa romeo cars”, “alfa romeo giulia”, “alfa romeo giulietta”, “alfa romeo new zealand”, “alfa romeo nz”, “alfa romeo stelvio” and “alfa romeo tonale”, summed into one figure.
- **Proton**: Measured on the search term “proton cars”.

- [Alfa Romeo profile](/demand/nz/brands/alfa-romeo)
- [Proton profile](/demand/nz/brands/proton)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Alfa Romeo or Proton?

In August 2026, Alfa Romeo had more branded searches than Proton among car brands in New Zealand. Alfa Romeo was estimated to have 5.1K branded searches compared to Proton’s 110, and held a 0.41% Share of Search versus Proton’s <0.01%.

## Cite this page

Brandwave. "Alfa Romeo vs Proton: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alfa-romeo-vs-proton

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alfa-romeo-vs-proton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.