--- title: "Alfa One vs Lupi: Which is searched more in New Zealand?" description: "Is Alfa One or Lupi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alfa-one-vs-lupi" publisher: "Brandwave" --- # Alfa One vs Lupi: Which is searched more in New Zealand? Is Alfa One or Lupi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooking oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alfa One and Lupi - **Competitive set**: Cooking oil brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Alfa One Share of Search**: 6.9% - **Lupi Share of Search**: 8.8% ## Is Alfa One or Lupi more popular in search? - In September 2026, Lupi had more branded searches than Alfa One among cooking oil brands in New Zealand. Lupi had about 190 branded searches, while Alfa One had 150. Lupi made up 8.8% of all cooking oil brand searches we track, and Alfa One accounted for 6.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Alfa One took it in June 2026, Lupi took it in August 2026. - Across the 12 months ending September 2026, Alfa One’s share of searches among cooking oil brands in New Zealand moved from 2% to 6.9%, and its estimated monthly branded searches moved from 50 to 150. - Across the 12 months ending September 2026, Lupi’s share of searches among cooking oil brands in New Zealand moved from 7.3% to 8.8%, and its estimated monthly branded searches moved from 180 to 190. ## Top cooking oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Alfa One was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lupi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alfa One was listed before Lupi in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Good Oil | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Alfa One | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cobram Estate | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Lupi | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | The Village Press | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bertolli | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Olivado | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Red Island | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooking oil brands - Asked ChatGPT "Which cooking oil brand should I buy in New Zealand?": 1. The Good Oil, 2. Bertolli, 3. Alfa One - Asked ChatGPT "What are the best cooking oil brands in New Zealand?": 1. Cobram Estate, 2. The Village Press, 3. Lupi, 4. Alfa One - Asked ChatGPT "What's the best cooking oil brand in New Zealand for everyday cooking?": 1. The Good Oil, 2. Alfa One, 3. Lupi - Searched Google, AI Overview "best cooking oil": named none of the brands we track - Searched Google, AI Overview "olive oil nz": 1. The Village Press Not named in any answer: Olivado and Red Island. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cooking oil brands in September 2026? - In September 2026, Lupi lost share of searches among cooking oil brands in New Zealand, from 9.4% to 8.8%. - Estimated monthly branded searches for Alfa One in New Zealand rose 200% over 12 measured months, from 50 to 150 in September 2026. ## Month by month | Month | Alfa One estimated searches | Alfa One Share of Search | Alfa One rank | Lupi estimated searches | Lupi Share of Search | Lupi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 2% | 7 | 180 | 7.3% | 3 | | Nov 2025 | 50 | 2.4% | 5 | 150 | 7.1% | 3 | | Dec 2025 | 60 | 2.7% | 5 | 150 | 6.7% | 3 | | Jan 2026 | 80 | 3.7% | 6 | 180 | 8.3% | 3 | | Feb 2026 | 80 | 4.7% | 4 | 150 | 8.7% | 3 | | Mar 2026 | 120 | 4.9% | 4 | 180 | 7.4% | 3 | | Apr 2026 | 80 | 3.4% | 5 | 150 | 6.5% | 3 | | May 2026 | 100 | 3.9% | 5 | 150 | 5.8% | 4 | | Jun 2026 | 150 | 7.2% | 3 | 120 | 5.8% | 4 | | Jul 2026 | 220 | 11.2% | 3 | 180 | 9.2% | 4 | | Aug 2026 | 150 | 6.4% | 4 | 220 | 9.4% | 3 | | Sep 2026 | 150 | 6.9% | 4 | 190 | 8.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Alfa One’s and Lupi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alfa One**: Measured on the search terms “alfa one” and “alfa one rice bran oil”, summed into one figure. - **Lupi**: Measured on the search terms “lupi oil” and “lupi olive oil”, summed into one figure. - [Alfa One profile](/demand/nz/brands/alfa-one) - [Lupi profile](/demand/nz/brands/lupi) - [All cooking oil brands in New Zealand](/demand/nz/categories/nz-cooking-oil-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alfa One or Lupi more popular in search? In September 2026, Lupi had more branded searches than Alfa One among cooking oil brands in New Zealand. Lupi had about 190 branded searches, while Alfa One had 150. Lupi made up 8.8% of all cooking oil brand searches we track, and Alfa One accounted for 6.9%. ## Cite this page Brandwave. "Alfa One vs Lupi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/alfa-one-vs-lupi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alfa-one-vs-lupi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.