--- title: "Alfa Forni vs Witt: Which is searched more in New Zealand?" description: "Is Alfa Forni or Witt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pizza oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alfa-forni-vs-witt" publisher: "Brandwave" --- # Alfa Forni vs Witt: Which is searched more in New Zealand? Is Alfa Forni or Witt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pizza oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alfa Forni and Witt - **Competitive set**: Pizza oven brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Alfa Forni Share of Search**: 0.32% - **Witt Share of Search**: 16.9% ## Is Alfa Forni or Witt more popular in search? - In September 2026, Witt had more branded searches than Alfa Forni among pizza oven brands in New Zealand. Witt had about 1,600 branded searches, while Alfa Forni had 30. Witt made up 16.9% of all pizza oven brand searches we track, and Alfa Forni accounted for 0.32%. - Witt was ahead of Alfa Forni in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alfa Forni’s share of searches among pizza oven brands in New Zealand moved from 0.56% to 0.32%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending September 2026, Witt’s share of searches among pizza oven brands in New Zealand moved from 26.8% to 16.9%, and its estimated monthly branded searches moved from 2.4K to 1.6K. ## Top pizza oven brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Witt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alfa Forni was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Witt was listed before Alfa Forni in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ooni | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gozney | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Witt | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Alfa Forni | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Solo Stove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pizza oven brands - Asked ChatGPT "Which pizza oven brand should I buy in New Zealand?": 1. Ooni, 2. Gozney, 3. Witt - Asked ChatGPT "What are the best pizza oven brands in New Zealand?": 1. Ooni, 2. Gozney, 3. Alfa Forni - Asked ChatGPT "What's the best pizza oven brand in New Zealand for outdoor cooking?": 1. Ooni, 2. Gozney, 3. Witt - Searched Google, AI Overview "outdoor pizza oven nz": 1. Ooni, 2. Gozney - Searched Google, AI Overview "wood fired pizza oven": 1. Ooni Not named in any answer: Solo Stove. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pizza oven brands in September 2026? - In September 2026, Witt lost share of searches among pizza oven brands in New Zealand, from 19.9% to 16.9%. - Estimated monthly branded searches for Alfa Forni in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Month by month | Month | Alfa Forni estimated searches | Alfa Forni Share of Search | Alfa Forni rank | Witt estimated searches | Witt Share of Search | Witt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.56% | 5 | 2.4K | 26.8% | 2 | | Nov 2025 | 40 | 0.27% | 5 | 1.9K | 13% | 3 | | Dec 2025 | 50 | 0.44% | 5 | 1K | 8.8% | 3 | | Jan 2026 | 30 | 0.32% | 5 | 1.9K | 20.5% | 3 | | Feb 2026 | 30 | 0.36% | 5 | 2.9K | 35% | 2 | | Mar 2026 | 50 | 0.7% | 5 | 2.4K | 33.7% | 2 | | Apr 2026 | 30 | 0.41% | 5 | 1.6K | 21.8% | 3 | | May 2026 | 40 | 0.51% | 5 | 1.9K | 24.5% | 3 | | Jun 2026 | 40 | 0.6% | 5 | 1.9K | 28.4% | 2 | | Jul 2026 | 30 | 0.43% | 5 | 1.9K | 27.2% | 2 | | Aug 2026 | 30 | 0.31% | 5 | 1.9K | 19.9% | 3 | | Sep 2026 | 30 | 0.32% | 5 | 1.6K | 16.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Alfa Forni’s and Witt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alfa Forni**: Measured on the search terms “alfa forni”, “alfa pizza oven” and “alfaforni”, summed into one figure. - **Witt**: Measured on the search term “witt”. - [Alfa Forni profile](/demand/nz/brands/alfa-forni) - [Witt profile](/demand/nz/brands/witt) - [All pizza oven brands in New Zealand](/demand/nz/categories/nz-pizza-oven-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alfa Forni or Witt more popular in search? In September 2026, Witt had more branded searches than Alfa Forni among pizza oven brands in New Zealand. Witt had about 1,600 branded searches, while Alfa Forni had 30. Witt made up 16.9% of all pizza oven brand searches we track, and Alfa Forni accounted for 0.32%. ## Cite this page Brandwave. "Alfa Forni vs Witt: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/alfa-forni-vs-witt This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alfa-forni-vs-witt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.