---
title: "Alexander James vs Sprout People: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Alexander James or Sprout People? Compare estimated monthly branded-search demand and Share of Search inside the Executive Search Firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/alexander-james-vs-sprout-people"
publisher: "Brandwave"
---

# Alexander James vs Sprout People: Which is more popular by branded search in New Zealand?

Which is more popular in search, Alexander James or Sprout People? Compare estimated monthly branded-search demand and Share of Search inside the Executive Search Firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Alexander James and Sprout People
- **Competitive set**: Executive Search Firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Alexander James Share of Search**: 21.6%
- **Sprout People Share of Search**: 11.9%

## Which is more popular in search, Alexander James or Sprout People?

- In August 2026, Alexander James had more branded searches than Sprout People among executive search firms in New Zealand. Alexander James was estimated to have 510 branded searches compared to Sprout People’s 280, and held a 21.6% Share of Search versus Sprout People’s 11.9%.
- Alexander James was ahead of Sprout People in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alexander James’ estimated Share of Search among executive search firms in New Zealand moved from 19.2% to 21.6%, and its estimated monthly branded searches moved from 470 to 510.
- Across the 11 months ending August 2026, Sprout People’s estimated Share of Search among executive search firms in New Zealand moved from 9.8% to 11.9%, and its estimated monthly branded searches moved from 240 to 280.

## How did search popularity change for New Zealand executive search firms in August 2026?

- In August 2026, Sprout People gained estimated Share of Search among executive search firms in New Zealand, from 9.8% to 11.9%.
- In August 2026, Alexander James lost estimated Share of Search among executive search firms in New Zealand, from 26% to 21.6%.

## Month by month

| Month | Alexander James estimated searches | Alexander James Share of Search | Alexander James rank | Sprout People estimated searches | Sprout People Share of Search | Sprout People rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 470 | 19.2% | 3 | 240 | 9.8% | 6 |
| Nov 2025 | 380 | 19.4% | 3 | 170 | 8.7% | 5 |
| Dec 2025 | 270 | 19.4% | 2 | 110 | 7.9% | 6 |
| Jan 2026 | 470 | 20.4% | 3 | 190 | 8.3% | 6 |
| Feb 2026 | 470 | 22% | 3 | 160 | 7.5% | 6 |
| Mar 2026 | 470 | 16.1% | 3 | 290 | 9.9% | 4 |
| Apr 2026 | 390 | 17.1% | 3 | 300 | 13.2% | 4 |
| May 2026 | 400 | 17% | 3 | 270 | 11.5% | 5 |
| Jun 2026 | 470 | 20.2% | 3 | 210 | 9% | 5 |
| Jul 2026 | 560 | 26% | 1 | 210 | 9.8% | 5 |
| Aug 2026 | 510 | 21.6% | 2 | 280 | 11.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Alexander James’ and Sprout People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Alexander James**: Measured on the search terms “Alexander James”, “alexander james jobs” and “alexander james recruitment”, summed into one figure.
- **Sprout People**: Measured on the search terms “Sprout People”, “sprout people nz” and “sprout recruitment”, summed into one figure.

- [Alexander James profile](/demand/nz/brands/alexander-james)
- [Sprout People profile](/demand/nz/brands/sprout-people)
- [All executive search firms in New Zealand](/demand/nz/categories/executive-search-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Alexander James or Sprout People?

In August 2026, Alexander James had more branded searches than Sprout People among executive search firms in New Zealand. Alexander James was estimated to have 510 branded searches compared to Sprout People’s 280, and held a 21.6% Share of Search versus Sprout People’s 11.9%.

## Cite this page

Brandwave. "Alexander James vs Sprout People: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alexander-james-vs-sprout-people

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alexander-james-vs-sprout-people. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.