--- title: "Aleph Beauty vs e.l.f. Cosmetics: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Aleph Beauty or e.l.f. Cosmetics? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aleph-beauty-vs-e-l-f-cosmetics" publisher: "Brandwave" --- # Aleph Beauty vs e.l.f. Cosmetics: Which is more popular by branded search in New Zealand? Which is more popular in search, Aleph Beauty or e.l.f. Cosmetics? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aleph Beauty and e.l.f. Cosmetics - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Aleph Beauty Share of Search**: 1.5% - **e.l.f. Cosmetics Share of Search**: 2.9% ## Which is more popular in search, Aleph Beauty or e.l.f. Cosmetics? - In August 2026, e.l.f. Cosmetics had more branded searches than Aleph Beauty among makeup and cosmetics brands in New Zealand. e.l.f. Cosmetics was estimated to have 4.8K branded searches compared to Aleph Beauty’s 2.5K, and held a 2.9% Share of Search versus Aleph Beauty’s 1.5%. - e.l.f. Cosmetics was ahead of Aleph Beauty in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Aleph Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 2.5K. - Across the 11 months ending August 2026, e.l.f. Cosmetics’ estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 4.2K to 4.8K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Aleph Beauty rose from 20th to 19th among makeup and cosmetics brands in New Zealand. - In August 2026, e.l.f. Cosmetics rose from 10th to 9th among makeup and cosmetics brands in New Zealand. ## Month by month | Month | Aleph Beauty estimated searches | Aleph Beauty Share of Search | Aleph Beauty rank | e.l.f. Cosmetics estimated searches | e.l.f. Cosmetics Share of Search | e.l.f. Cosmetics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 1.6% | 21 | 4.2K | 2.7% | 11 | | Nov 2025 | 3.2K | 1.7% | 16 | 4.3K | 2.3% | 13 | | Dec 2025 | 2.6K | 1.5% | 18 | 4.3K | 2.4% | 10 | | Jan 2026 | 2K | 1.4% | 19 | 3.4K | 2.4% | 12 | | Feb 2026 | 1.9K | 1.5% | 20 | 2.6K | 2.1% | 14 | | Mar 2026 | 2.3K | 1.7% | 18 | 2.8K | 2% | 15 | | Apr 2026 | 2.6K | 1.9% | 18 | 3.2K | 2.4% | 15 | | May 2026 | 2.6K | 1.7% | 19 | 3.2K | 2.1% | 14 | | Jun 2026 | 2.6K | 1.8% | 17 | 3.7K | 2.5% | 12 | | Jul 2026 | 2.4K | 1.4% | 20 | 5K | 2.9% | 10 | | Aug 2026 | 2.5K | 1.5% | 19 | 4.8K | 2.9% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Aleph Beauty’s and e.l.f. Cosmetics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aleph Beauty**: Measured on the search terms “aleph beauty” and “aleph beauty nz”, summed into one figure. - **e.l.f. Cosmetics**: Measured on the search terms “elf camo concealer”, “elf cosmetics”, “elf cosmetics bronzer”, “elf cosmetics brow pencil”, “elf cosmetics brushes”, “elf cosmetics eyebrow pencil”, “elf cosmetics gloss”, “elf cosmetics lip gloss”, “elf cosmetics makeup”, “elf cosmetics mascara”, “elf cosmetics nz”, “elf cosmetics primer”, “elf halo glow”, “elf makeup”, “elf power grip primer” and “elf primer”, summed into one figure. - [Aleph Beauty profile](/demand/nz/brands/aleph-beauty) - [e.l.f. Cosmetics profile](/demand/nz/brands/e-l-f-cosmetics) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Aleph Beauty or e.l.f. Cosmetics? In August 2026, e.l.f. Cosmetics had more branded searches than Aleph Beauty among makeup and cosmetics brands in New Zealand. e.l.f. Cosmetics was estimated to have 4.8K branded searches compared to Aleph Beauty’s 2.5K, and held a 2.9% Share of Search versus Aleph Beauty’s 1.5%. ## Cite this page Brandwave. "Aleph Beauty vs e.l.f. Cosmetics: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aleph-beauty-vs-e-l-f-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aleph-beauty-vs-e-l-f-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.