--- title: "Alchemy Law vs Matthew Shaw Legal: Which is more popular in New Zealand?" description: "Is Alchemy Law or Matthew Shaw Legal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alchemy-law-vs-matthew-shaw-legal" publisher: "Brandwave" --- # Alchemy Law vs Matthew Shaw Legal: Which is more popular in New Zealand? Is Alchemy Law or Matthew Shaw Legal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alchemy Law and Matthew Shaw Legal - **Competitive set**: Rotorua law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Alchemy Law Share of Search**: 5.7% - **Matthew Shaw Legal Share of Search**: 1.4% ## Is Alchemy Law or Matthew Shaw Legal more popular in search? - In October 2026, Alchemy Law had more branded searches than Matthew Shaw Legal among Rotorua law firms in New Zealand. Alchemy Law had about 40 branded searches, while Matthew Shaw Legal had 10. Alchemy Law made up 5.7% of all Rotorua law firm searches we track, and Matthew Shaw Legal accounted for 1.4%. - Alchemy Law was ahead of Matthew Shaw Legal in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Alchemy Law’s share of searches among Rotorua law firms in New Zealand moved from 3.8% to 5.7%, and its estimated monthly branded searches moved from 30 to 40. - Across the 12 months ending October 2026, Matthew Shaw Legal’s share of searches among Rotorua law firms in New Zealand moved from 2.5% to 1.4%, and its estimated monthly branded searches moved from 20 to 10. ## Top Rotorua law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Alchemy Law and Matthew Shaw Legal were each mentioned in two out of three: in two of the three ChatGPT answers. Matthew Shaw Legal was listed before Alchemy Law in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Steens Law | 1st | 3 of 3 | 3 of 3 | | Holland Beckett – Rotorua | 2nd | 3 of 3 | 3 of 3 | | Sandford Wall | 3rd | 3 of 3 | 3 of 3 | | Matthew Shaw Legal | 4th | 2 of 3 | 2 of 3 | | Alchemy Law | 5th | 2 of 3 | 2 of 3 | | Lance Lawson | 6th | 2 of 3 | 2 of 3 | | JB Morrison | 7th | 1 of 3 | 1 of 3 | | The Law Shop | Not ranked | 0 of 3 | 0 of 3 | | OSC Law | Not ranked | 0 of 3 | 0 of 3 | | Rodgers & Co | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Rotorua law firms - Asked ChatGPT "Which law firm should I hire in Rotorua, New Zealand?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Alchemy Law - Asked ChatGPT "What are the best law firms in Rotorua, New Zealand?": 1. Steens Law, 2. Sandford Wall, 3. Holland Beckett – Rotorua, 4. Matthew Shaw Legal, 5. Alchemy Law, 6. Lance Lawson, 7. JB Morrison - Asked ChatGPT "What's the best law firm in Rotorua, New Zealand for legal help?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Matthew Shaw Legal, 5. Lance Lawson Not named in any answer: The Law Shop, OSC Law and Rodgers & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Rotorua law firms in October 2026? - In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches. - In October 2026, Alchemy Law lost share of searches among Rotorua law firms in New Zealand, from 7.8% to 5.7%. - In October 2026, Matthew Shaw Legal rose from 9th to 8th among Rotorua law firms in New Zealand. ## How has branded search for Alchemy Law and Matthew Shaw Legal changed in New Zealand over the last 12 months? | Month | Alchemy Law estimated searches | Alchemy Law Share of Search | Alchemy Law rank | Matthew Shaw Legal estimated searches | Matthew Shaw Legal Share of Search | Matthew Shaw Legal rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 3.8% | 6 | 20 | 2.5% | 8 | | Dec 2025 | 20 | 3.5% | 7 | 10 | 1.8% | 8 | | Jan 2026 | 30 | 4.6% | 6 | 20 | 3.1% | 8 | | Feb 2026 | 50 | 6% | 6 | 20 | 2.4% | 8 | | Mar 2026 | 30 | 4.1% | 7 | 20 | 2.7% | 8 | | Apr 2026 | 30 | 4.8% | 6 | 10 | 1.6% | 8 | | May 2026 | 40 | 5.1% | 6 | 20 | 2.6% | 8 | | Jun 2026 | 40 | 4.9% | 6 | 20 | 2.5% | 8 | | Jul 2026 | 50 | 6.9% | 6 | 10 | 1.4% | 8 | | Aug 2026 | 50 | 6.3% | 6 | 10 | 1.3% | 9 | | Sep 2026 | 60 | 7.8% | 5 | 10 | 1.3% | 9 | | Oct 2026 | 40 | 5.7% | 6 | 10 | 1.4% | 8 | ## How are Alchemy Law’s and Matthew Shaw Legal’s branded searches counted? Brandwave collects information about searches that people make online using Alchemy Law’s and Matthew Shaw Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alchemy Law**: Measured on the search terms “alchemy law” and “alchemy law rotorua”, summed into one figure. - **Matthew Shaw Legal**: Measured on the search term “matthew shaw legal rotorua”. - [Alchemy Law profile](/demand/nz/brands/alchemy-law) - [Matthew Shaw Legal profile](/demand/nz/brands/matthew-shaw-legal) - [All Rotorua law firms in New Zealand](/demand/nz/locations/rotorua/law-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alchemy Law or Matthew Shaw Legal more popular in search? In October 2026, Alchemy Law had more branded searches than Matthew Shaw Legal among Rotorua law firms in New Zealand. Alchemy Law had about 40 branded searches, while Matthew Shaw Legal had 10. Alchemy Law made up 5.7% of all Rotorua law firm searches we track, and Matthew Shaw Legal accounted for 1.4%. ## Cite this page Brandwave. "Alchemy Law vs Matthew Shaw Legal: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/alchemy-law-vs-matthew-shaw-legal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alchemy-law-vs-matthew-shaw-legal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.