--- title: "Alchemy Law vs Lance Lawson: Which is more popular in New Zealand?" description: "Is Alchemy Law or Lance Lawson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alchemy-law-vs-lance-lawson" publisher: "Brandwave" --- # Alchemy Law vs Lance Lawson: Which is more popular in New Zealand? Is Alchemy Law or Lance Lawson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alchemy Law and Lance Lawson - **Competitive set**: Rotorua law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Alchemy Law Share of Search**: 5.7% - **Lance Lawson Share of Search**: 25.7% ## Is Alchemy Law or Lance Lawson more popular in search? - In October 2026, Lance Lawson had more branded searches than Alchemy Law among Rotorua law firms in New Zealand. Lance Lawson had about 180 branded searches, while Alchemy Law had 40. Lance Lawson made up 25.7% of all Rotorua law firm searches we track, and Alchemy Law accounted for 5.7%. - Lance Lawson was ahead of Alchemy Law in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Alchemy Law’s share of searches among Rotorua law firms in New Zealand moved from 3.8% to 5.7%, and its estimated monthly branded searches moved from 30 to 40. - Across the 12 months ending October 2026, Lance Lawson’s share of searches among Rotorua law firms in New Zealand moved from 35.4% to 25.7%, and its estimated monthly branded searches moved from 280 to 180. ## Top Rotorua law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Alchemy Law and Lance Lawson were each mentioned in two out of three: in two of the three ChatGPT answers. Alchemy Law was listed before Lance Lawson in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Steens Law | 1st | 3 of 3 | 3 of 3 | | Holland Beckett – Rotorua | 2nd | 3 of 3 | 3 of 3 | | Sandford Wall | 3rd | 3 of 3 | 3 of 3 | | Matthew Shaw Legal | 4th | 2 of 3 | 2 of 3 | | Alchemy Law | 5th | 2 of 3 | 2 of 3 | | Lance Lawson | 6th | 2 of 3 | 2 of 3 | | JB Morrison | 7th | 1 of 3 | 1 of 3 | | The Law Shop | Not ranked | 0 of 3 | 0 of 3 | | OSC Law | Not ranked | 0 of 3 | 0 of 3 | | Rodgers & Co | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Rotorua law firms - Asked ChatGPT "Which law firm should I hire in Rotorua, New Zealand?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Alchemy Law - Asked ChatGPT "What are the best law firms in Rotorua, New Zealand?": 1. Steens Law, 2. Sandford Wall, 3. Holland Beckett – Rotorua, 4. Matthew Shaw Legal, 5. Alchemy Law, 6. Lance Lawson, 7. JB Morrison - Asked ChatGPT "What's the best law firm in Rotorua, New Zealand for legal help?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Matthew Shaw Legal, 5. Lance Lawson Not named in any answer: The Law Shop, OSC Law and Rodgers & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Rotorua law firms in October 2026? - In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches. - In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches. - In October 2026, Lance Lawson gained share of searches among Rotorua law firms in New Zealand, from 23.4% to 25.7%. - In October 2026, Alchemy Law lost share of searches among Rotorua law firms in New Zealand, from 7.8% to 5.7%. ## How has branded search for Alchemy Law and Lance Lawson changed in New Zealand over the last 12 months? | Month | Alchemy Law estimated searches | Alchemy Law Share of Search | Alchemy Law rank | Lance Lawson estimated searches | Lance Lawson Share of Search | Lance Lawson rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 3.8% | 6 | 280 | 35.4% | 1 | | Dec 2025 | 20 | 3.5% | 7 | 150 | 26.3% | 2 | | Jan 2026 | 30 | 4.6% | 6 | 180 | 27.7% | 1 | | Feb 2026 | 50 | 6% | 6 | 190 | 22.6% | 2 | | Mar 2026 | 30 | 4.1% | 7 | 180 | 24.3% | 2 | | Apr 2026 | 30 | 4.8% | 6 | 150 | 23.8% | 2 | | May 2026 | 40 | 5.1% | 6 | 180 | 23.1% | 1 | | Jun 2026 | 40 | 4.9% | 6 | 180 | 22.2% | 2 | | Jul 2026 | 50 | 6.9% | 6 | 170 | 23.6% | 2 | | Aug 2026 | 50 | 6.3% | 6 | 200 | 25% | 1 | | Sep 2026 | 60 | 7.8% | 5 | 180 | 23.4% | 1 | | Oct 2026 | 40 | 5.7% | 6 | 180 | 25.7% | 2 | ## How are Alchemy Law’s and Lance Lawson’s branded searches counted? Brandwave collects information about searches that people make online using Alchemy Law’s and Lance Lawson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alchemy Law**: Measured on the search terms “alchemy law” and “alchemy law rotorua”, summed into one figure. - **Lance Lawson**: Measured on the search terms “lance lawson”, “lance lawson law”, “lance lawson lawyer”, “lance lawson lawyers”, “lance lawson rotorua”, “lance lawson solicitors” and “lancelawson”, summed into one figure. - [Alchemy Law profile](/demand/nz/brands/alchemy-law) - [Lance Lawson profile](/demand/nz/brands/lance-lawson) - [All Rotorua law firms in New Zealand](/demand/nz/locations/rotorua/law-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alchemy Law or Lance Lawson more popular in search? In October 2026, Lance Lawson had more branded searches than Alchemy Law among Rotorua law firms in New Zealand. Lance Lawson had about 180 branded searches, while Alchemy Law had 40. Lance Lawson made up 25.7% of all Rotorua law firm searches we track, and Alchemy Law accounted for 5.7%. ## Cite this page Brandwave. "Alchemy Law vs Lance Lawson: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/alchemy-law-vs-lance-lawson This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alchemy-law-vs-lance-lawson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.