--- title: "Alchemy Law vs Holland Beckett – Rotorua: Which is more popular in New Zealand?" description: "Is Alchemy Law or Holland Beckett – Rotorua more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alchemy-law-vs-holland-beckett-rotorua" publisher: "Brandwave" --- # Alchemy Law vs Holland Beckett – Rotorua: Which is more popular in New Zealand? Is Alchemy Law or Holland Beckett – Rotorua more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alchemy Law and Holland Beckett – Rotorua - **Competitive set**: Rotorua law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Alchemy Law Share of Search**: 5.7% - **Holland Beckett – Rotorua Share of Search**: 12.9% ## Is Alchemy Law or Holland Beckett – Rotorua more popular in search? - In October 2026, Holland Beckett – Rotorua had more branded searches than Alchemy Law among Rotorua law firms in New Zealand. Holland Beckett – Rotorua had about 90 branded searches, while Alchemy Law had 40. Holland Beckett – Rotorua made up 12.9% of all Rotorua law firm searches we track, and Alchemy Law accounted for 5.7%. - Holland Beckett – Rotorua was ahead of Alchemy Law in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Alchemy Law’s share of searches among Rotorua law firms in New Zealand moved from 3.8% to 5.7%, and its estimated monthly branded searches moved from 30 to 40. - Across the 12 months ending October 2026, Holland Beckett – Rotorua’s share of searches among Rotorua law firms in New Zealand moved from 11.4% to 12.9%, and its estimated monthly branded searches held steady at 90. ## Top Rotorua law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Holland Beckett – Rotorua appeared in all three answers. Alchemy Law was mentioned in two out of three: in two of the three ChatGPT answers. Holland Beckett – Rotorua was listed before Alchemy Law in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Steens Law | 1st | 3 of 3 | 3 of 3 | | Holland Beckett – Rotorua | 2nd | 3 of 3 | 3 of 3 | | Sandford Wall | 3rd | 3 of 3 | 3 of 3 | | Matthew Shaw Legal | 4th | 2 of 3 | 2 of 3 | | Alchemy Law | 5th | 2 of 3 | 2 of 3 | | Lance Lawson | 6th | 2 of 3 | 2 of 3 | | JB Morrison | 7th | 1 of 3 | 1 of 3 | | The Law Shop | Not ranked | 0 of 3 | 0 of 3 | | OSC Law | Not ranked | 0 of 3 | 0 of 3 | | Rodgers & Co | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Rotorua law firms - Asked ChatGPT "Which law firm should I hire in Rotorua, New Zealand?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Alchemy Law - Asked ChatGPT "What are the best law firms in Rotorua, New Zealand?": 1. Steens Law, 2. Sandford Wall, 3. Holland Beckett – Rotorua, 4. Matthew Shaw Legal, 5. Alchemy Law, 6. Lance Lawson, 7. JB Morrison - Asked ChatGPT "What's the best law firm in Rotorua, New Zealand for legal help?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Matthew Shaw Legal, 5. Lance Lawson Not named in any answer: The Law Shop, OSC Law and Rodgers & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Rotorua law firms in October 2026? - In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches. - In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches. - In October 2026, Alchemy Law lost share of searches among Rotorua law firms in New Zealand, from 7.8% to 5.7%. ## How has branded search for Alchemy Law and Holland Beckett – Rotorua changed in New Zealand over the last 12 months? | Month | Alchemy Law estimated searches | Alchemy Law Share of Search | Alchemy Law rank | Holland Beckett – Rotorua estimated searches | Holland Beckett – Rotorua Share of Search | Holland Beckett – Rotorua rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 3.8% | 6 | 90 | 11.4% | 3 | | Dec 2025 | 20 | 3.5% | 7 | 50 | 8.8% | 4 | | Jan 2026 | 30 | 4.6% | 6 | 90 | 13.8% | 3 | | Feb 2026 | 50 | 6% | 6 | 110 | 13.1% | 3 | | Mar 2026 | 30 | 4.1% | 7 | 70 | 9.5% | 4 | | Apr 2026 | 30 | 4.8% | 6 | 90 | 14.3% | 3 | | May 2026 | 40 | 5.1% | 6 | 110 | 14.1% | 4 | | Jun 2026 | 40 | 4.9% | 6 | 90 | 11.1% | 5 | | Jul 2026 | 50 | 6.9% | 6 | 90 | 12.5% | 3 | | Aug 2026 | 50 | 6.3% | 6 | 90 | 11.3% | 4 | | Sep 2026 | 60 | 7.8% | 5 | 90 | 11.7% | 4 | | Oct 2026 | 40 | 5.7% | 6 | 90 | 12.9% | 3 | ## How are Alchemy Law’s and Holland Beckett – Rotorua’s branded searches counted? Brandwave collects information about searches that people make online using Alchemy Law’s and Holland Beckett – Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alchemy Law**: Measured on the search terms “alchemy law” and “alchemy law rotorua”, summed into one figure. - **Holland Beckett – Rotorua**: Measured on the search term “holland beckett rotorua”. - [Alchemy Law profile](/demand/nz/brands/alchemy-law) - [Holland Beckett – Rotorua profile](/demand/nz/brands/holland-beckett-rotorua) - [All Rotorua law firms in New Zealand](/demand/nz/locations/rotorua/law-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alchemy Law or Holland Beckett – Rotorua more popular in search? In October 2026, Holland Beckett – Rotorua had more branded searches than Alchemy Law among Rotorua law firms in New Zealand. Holland Beckett – Rotorua had about 90 branded searches, while Alchemy Law had 40. Holland Beckett – Rotorua made up 12.9% of all Rotorua law firm searches we track, and Alchemy Law accounted for 5.7%. ## Cite this page Brandwave. "Alchemy Law vs Holland Beckett – Rotorua: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/alchemy-law-vs-holland-beckett-rotorua This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alchemy-law-vs-holland-beckett-rotorua. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.