--- title: "Alchemer vs Thematic: Which is searched more in New Zealand?" description: "Is Alchemer or Thematic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Voice of customer platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/alchemer-vs-thematic" publisher: "Brandwave" --- # Alchemer vs Thematic: Which is searched more in New Zealand? Is Alchemer or Thematic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Voice of customer platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Alchemer and Thematic - **Competitive set**: Voice of customer platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Alchemer Share of Search**: 1.1% - **Thematic Share of Search**: 7.4% ## Is Alchemer or Thematic more popular in search? - In September 2026, Thematic had more branded searches than Alchemer among voice of customer platforms in New Zealand. Thematic had about 590 branded searches, while Alchemer had 90. Thematic made up 7.4% of all voice of customer platform searches we track, and Alchemer accounted for 1.1%. - Thematic was ahead of Alchemer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Alchemer’s share of searches among voice of customer platforms in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 110 to 90. - Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms in New Zealand held steady at 7.4%, and its estimated monthly branded searches moved from 720 to 590. ## Top voice of customer platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thematic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alchemer was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Thematic was listed before Alchemer in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Qualtrics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AskNicely | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Medallia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Thematic | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | SurveyMonkey | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Alchemer | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Survicate | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Sprig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | InMoment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about voice of customer platforms - Asked ChatGPT "Which voice of customer platform should I use in New Zealand?": 1. AskNicely, 2. Thematic, 3. Qualtrics, 4. Medallia - Asked ChatGPT "What are the best voice of customer platforms in New Zealand?": 1. Qualtrics, 2. AskNicely, 3. Medallia, 4. SurveyMonkey, 5. Survicate, 6. Thematic - Asked ChatGPT "What's the best voice of customer platform in New Zealand for customer feedback?": 1. AskNicely, 2. Qualtrics, 3. Medallia, 4. SurveyMonkey - Searched Google, AI Overview "voice of customer platform": 1. Qualtrics, 2. Medallia - Searched Google, AI Overview "customer feedback software": 1. Qualtrics, 2. Alchemer, 3. Survicate Not named in any answer: Sprig and InMoment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand voice of customer platforms in September 2026? - In September 2026, Thematic gained share of searches among voice of customer platforms in New Zealand, from 5.8% to 7.4%. - Estimated monthly branded searches for Alchemer in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026. ## Month by month | Month | Alchemer estimated searches | Alchemer Share of Search | Alchemer rank | Thematic estimated searches | Thematic Share of Search | Thematic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 1.1% | 7 | 720 | 7.4% | 3 | | Nov 2025 | 140 | 1.6% | 6 | 590 | 6.7% | 3 | | Dec 2025 | 50 | 1% | 8 | 390 | 7.9% | 3 | | Jan 2026 | 90 | 1.7% | 7 | 390 | 7.5% | 3 | | Feb 2026 | 110 | 1.5% | 7 | 480 | 6.6% | 3 | | Mar 2026 | 110 | 1.1% | 7 | 590 | 6.1% | 3 | | Apr 2026 | 140 | 1.8% | 7 | 480 | 6% | 3 | | May 2026 | 110 | 1.3% | 7 | 590 | 6.9% | 3 | | Jun 2026 | 110 | 1.4% | 7 | 480 | 6.1% | 3 | | Jul 2026 | 90 | 1.2% | 7 | 390 | 5% | 4 | | Aug 2026 | 90 | 1.1% | 7 | 480 | 5.8% | 3 | | Sep 2026 | 90 | 1.1% | 7 | 590 | 7.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Alchemer’s and Thematic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Alchemer**: Measured on the search term “alchemer”. - **Thematic**: Measured on the search term “thematic”. - [Alchemer profile](/demand/nz/brands/alchemer) - [Thematic profile](/demand/nz/brands/thematic) - [All voice of customer platforms in New Zealand](/demand/nz/categories/nz-voice-of-customer-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Alchemer or Thematic more popular in search? In September 2026, Thematic had more branded searches than Alchemer among voice of customer platforms in New Zealand. Thematic had about 590 branded searches, while Alchemer had 90. Thematic made up 7.4% of all voice of customer platform searches we track, and Alchemer accounted for 1.1%. ## Cite this page Brandwave. "Alchemer vs Thematic: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/alchemer-vs-thematic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alchemer-vs-thematic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.