---
title: "ALB Accounting vs Graham & Dobson: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, ALB Accounting or Graham & Dobson? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/alb-accounting-vs-graham-dobson"
publisher: "Brandwave"
---

# ALB Accounting vs Graham & Dobson: Which is more popular by branded search in New Zealand?

Which is more popular in search, ALB Accounting or Graham & Dobson? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ALB Accounting and Graham & Dobson
- **Competitive set**: Gisborne accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **ALB Accounting Share of Search**: 0.24%
- **Graham & Dobson Share of Search**: 2.4%

## Which is more popular in search, ALB Accounting or Graham & Dobson?

- In August 2026, Graham & Dobson had more branded searches than ALB Accounting among gisborne accounting firms in New Zealand. Graham & Dobson was estimated to have 100 branded searches compared to ALB Accounting’s 10, and held a 2.4% Share of Search versus ALB Accounting’s 0.24%.
- Graham & Dobson was ahead of ALB Accounting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ALB Accounting’s estimated Share of Search among gisborne accounting firms in New Zealand moved from 0.26% to 0.24%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Graham & Dobson’s estimated Share of Search among gisborne accounting firms in New Zealand moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 110 to 100.

## How did search popularity change for New Zealand gisborne accounting firms in August 2026?

- In August 2026, Graham & Dobson lost estimated Share of Search among gisborne accounting firms in New Zealand, from 3.6% to 2.4%.

## Month by month

| Month | ALB Accounting estimated searches | ALB Accounting Share of Search | ALB Accounting rank | Graham & Dobson estimated searches | Graham & Dobson Share of Search | Graham & Dobson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.26% | 4 | 110 | 2.8% | 3 |
| Nov 2025 | 10 | 0.25% | 4 | 100 | 2.5% | 3 |
| Dec 2025 | 10 | 0.31% | 4 | 90 | 2.8% | 3 |
| Jan 2026 | 10 | 0.32% | 4 | 100 | 3.2% | 3 |
| Feb 2026 | 10 | 0.25% | 4 | 130 | 3.3% | 3 |
| Mar 2026 | 10 | 0.18% | 4 | 160 | 2.9% | 3 |
| Apr 2026 | 10 | 0.27% | 4 | 160 | 4.3% | 3 |
| May 2026 | 10 | 0.24% | 4 | 160 | 3.9% | 3 |
| Jun 2026 | 10 | 0.26% | 4 | 160 | 4.1% | 3 |
| Jul 2026 | 10 | 0.26% | 4 | 140 | 3.6% | 3 |
| Aug 2026 | 10 | 0.24% | 4 | 100 | 2.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ALB Accounting’s and Graham & Dobson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ALB Accounting**: Measured on the search term “alb accounting”.
- **Graham & Dobson**: Measured on the search terms “graham & dobson”, “graham and dobson” and “graham and dobson gisborne”, summed into one figure.

- [ALB Accounting profile](/demand/nz/brands/alb-accounting)
- [Graham & Dobson profile](/demand/nz/brands/graham-dobson)
- [All gisborne accounting firms in New Zealand](/demand/nz/categories/nz-gisborne-accounting-firms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ALB Accounting or Graham & Dobson?

In August 2026, Graham & Dobson had more branded searches than ALB Accounting among gisborne accounting firms in New Zealand. Graham & Dobson was estimated to have 100 branded searches compared to ALB Accounting’s 10, and held a 2.4% Share of Search versus ALB Accounting’s 0.24%.

## Cite this page

Brandwave. "ALB Accounting vs Graham & Dobson: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/alb-accounting-vs-graham-dobson

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/alb-accounting-vs-graham-dobson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.