--- title: "AK Interactive vs Citadel: Which is searched more in New Zealand?" description: "Is AK Interactive or Citadel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ak-interactive-vs-citadel" publisher: "Brandwave" --- # AK Interactive vs Citadel: Which is searched more in New Zealand? Is AK Interactive or Citadel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AK Interactive and Citadel - **Competitive set**: Model paint brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **AK Interactive Share of Search**: 5.1% - **Citadel Share of Search**: 10.1% ## Is AK Interactive or Citadel more popular in search? - In September 2026, Citadel had more branded searches than AK Interactive among model paint brands in New Zealand. Citadel had about 140 branded searches, while AK Interactive had 70. Citadel made up 10.1% of all model paint brand searches we track, and AK Interactive accounted for 5.1%. - Citadel was ahead of AK Interactive in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AK Interactive’s share of searches among model paint brands in New Zealand moved from 5.6% to 5.1%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, Citadel’s share of searches among model paint brands in New Zealand moved from 13.5% to 10.1%, and its estimated monthly branded searches moved from 170 to 140. ## Top model paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AK Interactive appeared in all five answers. Citadel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. AK Interactive was listed before Citadel in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vallejo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tamiya | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AK Interactive | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mr. Hobby | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Citadel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about model paint brands - Asked ChatGPT "Which model paint brand should I buy in New Zealand?": 1. Tamiya, 2. Vallejo, 3. Mr. Hobby, 4. AK Interactive - Asked ChatGPT "What are the best model paint brands in New Zealand?": 1. Vallejo, 2. Tamiya, 3. AK Interactive, 4. Citadel, 5. Mr. Hobby - Asked ChatGPT "What's the best model paint brand in New Zealand for a hobby project?": 1. Vallejo, 2. Tamiya, 3. Citadel, 4. AK Interactive - Searched Google, AI Overview "best model paint": 1. Vallejo, 2. Tamiya, 3. Mr. Hobby, 4. AK Interactive - Searched Google, AI Overview "model paint brands nz": 1. Tamiya, 2. Vallejo, 3. AK Interactive, 4. Citadel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand model paint brands in September 2026? - In September 2026, Citadel lost share of searches among model paint brands in New Zealand, from 11.4% to 10.1%. - In September 2026, AK Interactive lost share of searches among model paint brands in New Zealand, from 6% to 5.1%. ## Month by month | Month | AK Interactive estimated searches | AK Interactive Share of Search | AK Interactive rank | Citadel estimated searches | Citadel Share of Search | Citadel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 5.6% | 4 | 170 | 13.5% | 3 | | Nov 2025 | 90 | 7.6% | 4 | 140 | 11.8% | 3 | | Dec 2025 | 70 | 4.8% | 4 | 210 | 14.5% | 3 | | Jan 2026 | 50 | 3.2% | 4 | 210 | 13.5% | 3 | | Feb 2026 | 50 | 4.2% | 4 | 170 | 14.2% | 3 | | Mar 2026 | 70 | 5% | 4 | 210 | 15.1% | 3 | | Apr 2026 | 90 | 7% | 4 | 170 | 13.2% | 3 | | May 2026 | 70 | 4.6% | 4 | 170 | 11.1% | 3 | | Jun 2026 | 70 | 5.9% | 4 | 170 | 14.4% | 3 | | Jul 2026 | 90 | 6.4% | 4 | 170 | 12.1% | 3 | | Aug 2026 | 90 | 6% | 4 | 170 | 11.4% | 3 | | Sep 2026 | 70 | 5.1% | 4 | 140 | 10.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using AK Interactive’s and Citadel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AK Interactive**: Measured on the search term “ak interactive”. - **Citadel**: Measured on the search term “citadel paint”. - [AK Interactive profile](/demand/nz/brands/ak-interactive) - [Citadel profile](/demand/nz/brands/citadel) - [All model paint brands in New Zealand](/demand/nz/categories/nz-model-paint-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AK Interactive or Citadel more popular in search? In September 2026, Citadel had more branded searches than AK Interactive among model paint brands in New Zealand. Citadel had about 140 branded searches, while AK Interactive had 70. Citadel made up 10.1% of all model paint brand searches we track, and AK Interactive accounted for 5.1%. ## Cite this page Brandwave. "AK Interactive vs Citadel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ak-interactive-vs-citadel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ak-interactive-vs-citadel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.