--- title: "Ajax vs Pine O Cleen: Which is searched more in New Zealand?" description: "Is Ajax or Pine O Cleen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ajax-vs-pine-o-cleen" publisher: "Brandwave" --- # Ajax vs Pine O Cleen: Which is searched more in New Zealand? Is Ajax or Pine O Cleen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ajax and Pine O Cleen - **Competitive set**: Household cleaning brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ajax Share of Search**: 0.11% - **Pine O Cleen Share of Search**: 0.11% ## Is Ajax or Pine O Cleen more popular in search? - In September 2026, Ajax and Pine O Cleen were level in searches among household cleaning brands in New Zealand, with an estimated 10 branded searches each, at 0.11% of the total each. - Ajax was ahead of Pine O Cleen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ajax’s share of searches among household cleaning brands in New Zealand moved from 0.14% to 0.11%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Pine O Cleen’s share of searches among household cleaning brands in New Zealand moved from 0.14% to 0.11%, and its estimated monthly branded searches held steady at 10. ## Top household cleaning brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Ajax nor Pine O Cleen showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ecostore | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Earthwise | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Jif | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dettol | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Selleys | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Janola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morning Fresh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Harpic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Domex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | White King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ajax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pine O Cleen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about household cleaning brands - Asked ChatGPT "Which household cleaning brand should I buy in New Zealand?": 1. Earthwise, 2. ecostore, 3. Selleys, 4. Dettol - Asked ChatGPT "What are the best household cleaning brands in New Zealand?": 1. ecostore, 2. Earthwise, 3. Jif, 4. Dettol, 5. Selleys - Asked ChatGPT "What's the best household cleaning brand in New Zealand for everyday cleaning?": 1. ecostore, 2. Jif, 3. Earthwise, 4. Dettol - Searched Google, AI Overview "best cleaning products": 1. ecostore, 2. Dettol, 3. Selleys, 4. Jif - Searched Google, AI Overview "home cleaning products": 1. ecostore Not named in any answer: Janola, Morning Fresh, Harpic, Domex, White King, Ajax and Pine O Cleen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand household cleaning brands in September 2026? Neither Ajax nor Pine O Cleen moved beyond provider rounding among household cleaning brands in Sep 2026. ## Month by month | Month | Ajax estimated searches | Ajax Share of Search | Ajax rank | Pine O Cleen estimated searches | Pine O Cleen Share of Search | Pine O Cleen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.14% | 10 | 10 | 0.14% | 11 | | Nov 2025 | 10 | 0.13% | 10 | 10 | 0.13% | 11 | | Dec 2025 | 10 | 0.14% | 10 | 10 | 0.14% | 11 | | Jan 2026 | 10 | 0.12% | 10 | 10 | 0.12% | 11 | | Feb 2026 | 10 | 0.13% | 10 | 10 | 0.13% | 11 | | Mar 2026 | 10 | 0.12% | 10 | 10 | 0.12% | 11 | | Apr 2026 | 10 | 0.13% | 10 | 10 | 0.13% | 11 | | May 2026 | 10 | 0.13% | 10 | 10 | 0.13% | 11 | | Jun 2026 | 10 | 0.13% | 10 | 10 | 0.13% | 11 | | Jul 2026 | 10 | 0.12% | 10 | 10 | 0.12% | 11 | | Aug 2026 | 10 | 0.11% | 10 | 10 | 0.11% | 11 | | Sep 2026 | 10 | 0.11% | 10 | 10 | 0.11% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Ajax’s and Pine O Cleen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ajax**: Measured on the search term “ajax dish detergent”. - **Pine O Cleen**: Measured on the search term “pine o cleen”. - [Ajax profile](/demand/nz/brands/ajax) - [Pine O Cleen profile](/demand/nz/brands/pine-o-cleen) - [All household cleaning brands in New Zealand](/demand/nz/categories/nz-household-cleaning-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ajax or Pine O Cleen more popular in search? In September 2026, Ajax and Pine O Cleen were level in searches among household cleaning brands in New Zealand, with an estimated 10 branded searches each, at 0.11% of the total each. ## Cite this page Brandwave. "Ajax vs Pine O Cleen: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ajax-vs-pine-o-cleen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ajax-vs-pine-o-cleen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.