--- title: "AJ Park vs James & Wells: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AJ Park or James & Wells? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aj-park-vs-james-and-wells" publisher: "Brandwave" --- # AJ Park vs James & Wells: Which is more popular by branded search in New Zealand? Which is more popular in search, AJ Park or James & Wells? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AJ Park and James & Wells - **Competitive set**: IP and patent law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **AJ Park Share of Search**: 62.9% - **James & Wells Share of Search**: 26.6% ## Which is more popular in search, AJ Park or James & Wells? - In August 2026, AJ Park had more branded searches than James & Wells among IP and patent law firms in New Zealand. AJ Park was estimated to have 780 branded searches compared to James & Wells’ 330, and held a 62.9% Share of Search versus James & Wells’ 26.6%. - AJ Park was ahead of James & Wells in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AJ Park’s estimated Share of Search among IP and patent law firms in New Zealand moved from 61.9% to 62.9%, and its estimated monthly branded searches held steady at 780. - Across the 11 months ending August 2026, James & Wells’ estimated Share of Search among IP and patent law firms in New Zealand moved from 31.7% to 26.6%, and its estimated monthly branded searches moved from 400 to 330. ## How did search popularity change for New Zealand IP and patent law firms in August 2026? - In August 2026, AJ Park gained estimated Share of Search among IP and patent law firms in New Zealand, from 56.6% to 62.9%. - In August 2026, James & Wells lost estimated Share of Search among IP and patent law firms in New Zealand, from 35.4% to 26.6%. ## Month by month | Month | AJ Park estimated searches | AJ Park Share of Search | AJ Park rank | James & Wells estimated searches | James & Wells Share of Search | James & Wells rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 780 | 61.9% | 1 | 400 | 31.7% | 2 | | Nov 2025 | 780 | 50% | 1 | 700 | 44.9% | 2 | | Dec 2025 | 520 | 58.4% | 1 | 310 | 34.8% | 2 | | Jan 2026 | 520 | 57.8% | 1 | 300 | 33.3% | 2 | | Feb 2026 | 790 | 66.9% | 1 | 310 | 26.3% | 2 | | Mar 2026 | 780 | 56.5% | 1 | 460 | 33.3% | 2 | | Apr 2026 | 780 | 61.4% | 1 | 370 | 29.1% | 2 | | May 2026 | 780 | 65% | 1 | 320 | 26.7% | 2 | | Jun 2026 | 770 | 64.7% | 1 | 320 | 26.9% | 2 | | Jul 2026 | 640 | 56.6% | 1 | 400 | 35.4% | 2 | | Aug 2026 | 780 | 62.9% | 1 | 330 | 26.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AJ Park’s and James & Wells’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AJ Park**: Measured on the search terms “aj park”, “aj park intellectual property”, “aj park near me”, “aj park new zealand”, “aj park nz”, “aj park patent”, “ajpark” and “ajpark com”, summed into one figure. - **James & Wells**: Measured on the search terms “james & wells”, “james & wells intellectual property”, “james & wells new zealand”, “james and wells intellectual property”, “james wells”, “james wells intellectual property”, “jameswells” and “jaws co nz”, summed into one figure. - [AJ Park profile](/demand/nz/brands/aj-park) - [James & Wells profile](/demand/nz/brands/james-and-wells) - [All IP and patent law firms in New Zealand](/demand/nz/categories/nz-ip-law-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AJ Park or James & Wells? In August 2026, AJ Park had more branded searches than James & Wells among IP and patent law firms in New Zealand. AJ Park was estimated to have 780 branded searches compared to James & Wells’ 330, and held a 62.9% Share of Search versus James & Wells’ 26.6%. ## Cite this page Brandwave. "AJ Park vs James & Wells: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aj-park-vs-james-and-wells This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aj-park-vs-james-and-wells. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.