--- title: "AJ Hackett Bungy vs Huka Falls Jet: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AJ Hackett Bungy or Huka Falls Jet? Compare estimated monthly branded-search demand and Share of Search inside the Adventure activity operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/aj-hackett-bungy-vs-huka-falls-jet" publisher: "Brandwave" --- # AJ Hackett Bungy vs Huka Falls Jet: Which is more popular by branded search in New Zealand? Which is more popular in search, AJ Hackett Bungy or Huka Falls Jet? Compare estimated monthly branded-search demand and Share of Search inside the Adventure activity operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AJ Hackett Bungy and Huka Falls Jet - **Competitive set**: Adventure activity operators - **Market**: New Zealand - **Month measured**: Aug 2026 - **AJ Hackett Bungy Share of Search**: 24.4% - **Huka Falls Jet Share of Search**: 5.8% ## Which is more popular in search, AJ Hackett Bungy or Huka Falls Jet? - In August 2026, AJ Hackett Bungy had more branded searches than Huka Falls Jet among adventure activity operators in New Zealand. AJ Hackett Bungy was estimated to have 12.2K branded searches compared to Huka Falls Jet’s 2.9K, and held a 24.4% Share of Search versus Huka Falls Jet’s 5.8%. - AJ Hackett Bungy was ahead of Huka Falls Jet in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AJ Hackett Bungy’s estimated Share of Search among adventure activity operators in New Zealand moved from 21.3% to 24.4%, and its estimated monthly branded searches moved from 11.1K to 12.2K. - Across the 11 months ending August 2026, Huka Falls Jet’s estimated Share of Search among adventure activity operators in New Zealand moved from 6.2% to 5.8%, and its estimated monthly branded searches moved from 3.2K to 2.9K. ## How did search popularity change for New Zealand adventure activity operators in August 2026? - In August 2026, Skydive Wanaka overtook Huka Falls Jet to rank 4th among adventure activity operators in New Zealand, at 7.3%. - In August 2026, AJ Hackett Bungy gained estimated Share of Search among adventure activity operators in New Zealand, from 22.4% to 24.4%. - In August 2026, Huka Falls Jet lost estimated Share of Search among adventure activity operators in New Zealand, from 7.6% to 5.8%. ## Month by month | Month | AJ Hackett Bungy estimated searches | AJ Hackett Bungy Share of Search | AJ Hackett Bungy rank | Huka Falls Jet estimated searches | Huka Falls Jet Share of Search | Huka Falls Jet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.1K | 21.3% | 2 | 3.2K | 6.2% | 5 | | Nov 2025 | 14.7K | 22.8% | 2 | 3.9K | 6% | 4 | | Dec 2025 | 19.2K | 21.7% | 2 | 7.4K | 8.3% | 4 | | Jan 2026 | 17.4K | 20.8% | 2 | 8.6K | 10.2% | 4 | | Feb 2026 | 15.2K | 20.8% | 2 | 5.1K | 7% | 5 | | Mar 2026 | 13.7K | 21.1% | 2 | 3.8K | 5.9% | 5 | | Apr 2026 | 13.8K | 20.4% | 3 | 4.2K | 6.2% | 5 | | May 2026 | 11.6K | 23% | 3 | 2.6K | 5.1% | 5 | | Jun 2026 | 10.9K | 24.6% | 2 | 2.3K | 5.1% | 5 | | Jul 2026 | 11.5K | 22.4% | 2 | 3.9K | 7.6% | 4 | | Aug 2026 | 12.2K | 24.4% | 2 | 2.9K | 5.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AJ Hackett Bungy’s and Huka Falls Jet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AJ Hackett Bungy**: Measured on the search terms “aj hackett”, “aj hackett bridge”, “aj hackett bungy kawarau bungy centre”, “aj hackett bungy near me”, “aj hackett bungy nevis”, “aj hackett bungy nz”, “aj hackett kawarau”, “aj hackett kawarau bridge”, “aj hackett kawarau bungy centre”, “aj hackett nevis” and “bungy co nz”, summed into one figure. - **Huka Falls Jet**: Measured on the search terms “huka falls jet boat deals”, “huka falls jet boat ride”, “huka falls jet new zealand”, “huka falls jet price”, “huka falls jet ride”, “huka jet”, “huka jet boat”, “huka jet deals”, “hukafallsjet” and “hukafallsjet com”, summed into one figure. - [AJ Hackett Bungy profile](/demand/nz/brands/aj-hackett-bungy) - [Huka Falls Jet profile](/demand/nz/brands/huka-falls-jet) - [All adventure activity operators in New Zealand](/demand/nz/categories/nz-adventure-activity-operators): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AJ Hackett Bungy or Huka Falls Jet? In August 2026, AJ Hackett Bungy had more branded searches than Huka Falls Jet among adventure activity operators in New Zealand. AJ Hackett Bungy was estimated to have 12.2K branded searches compared to Huka Falls Jet’s 2.9K, and held a 24.4% Share of Search versus Huka Falls Jet’s 5.8%. ## Cite this page Brandwave. "AJ Hackett Bungy vs Huka Falls Jet: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/aj-hackett-bungy-vs-huka-falls-jet This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/aj-hackett-bungy-vs-huka-falls-jet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.