---
title: "Airwaves vs Tic Tac: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Airwaves or Tic Tac? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/airwaves-vs-tic-tac"
publisher: "Brandwave"
---

# Airwaves vs Tic Tac: Which is more popular by branded search in New Zealand?

Which is more popular in search, Airwaves or Tic Tac? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airwaves and Tic Tac
- **Competitive set**: Chewing gum and mint brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Airwaves Share of Search**: 2.9%
- **Tic Tac Share of Search**: 63.1%

## Which is more popular in search, Airwaves or Tic Tac?

- In August 2026, Tic Tac had more branded searches than Airwaves among chewing gum and mint brands in New Zealand. Tic Tac was estimated to have 9.4K branded searches compared to Airwaves’ 430, and held a 63.1% Share of Search versus Airwaves’ 2.9%.
- Tic Tac was ahead of Airwaves in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands in New Zealand moved from 2% to 2.9%, and its estimated monthly branded searches moved from 260 to 430.
- Across the 11 months ending August 2026, Tic Tac’s estimated Share of Search among chewing gum and mint brands in New Zealand moved from 66.7% to 63.1%, and its estimated monthly branded searches moved from 8.5K to 9.4K.

## How did search popularity change for New Zealand chewing gum and mint brands in August 2026?

- In August 2026, Airwaves gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 2.2% to 2.9%.
- In August 2026, Tic Tac lost estimated Share of Search among chewing gum and mint brands in New Zealand, from 67.2% to 63.1%.

## Month by month

| Month | Airwaves estimated searches | Airwaves Share of Search | Airwaves rank | Tic Tac estimated searches | Tic Tac Share of Search | Tic Tac rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 2% | 5 | 8.5K | 66.7% | 1 |
| Nov 2025 | 260 | 2.1% | 5 | 8.5K | 68.2% | 1 |
| Dec 2025 | 270 | 2.5% | 5 | 7.3K | 69.1% | 1 |
| Jan 2026 | 230 | 2.8% | 5 | 5K | 61% | 1 |
| Feb 2026 | 270 | 2.6% | 5 | 7K | 66.6% | 1 |
| Mar 2026 | 290 | 2.3% | 5 | 8.4K | 65.9% | 1 |
| Apr 2026 | 220 | 2.1% | 5 | 6.9K | 66.5% | 1 |
| May 2026 | 330 | 2.5% | 5 | 9K | 67% | 1 |
| Jun 2026 | 220 | 1.5% | 5 | 10.2K | 69.4% | 1 |
| Jul 2026 | 290 | 2.2% | 5 | 9K | 67.2% | 1 |
| Aug 2026 | 430 | 2.9% | 5 | 9.4K | 63.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Airwaves’ and Tic Tac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airwaves**: Measured on the search terms “airwaves gum”, “airwaves mints” and “gum airwaves”, summed into one figure.
- **Tic Tac**: Measured on the search terms “playing tic tac toe”, “tic tac”, “tic tac gum”, “tic tac mints”, “tic tac near me”, “tic tac nz”, “tic tac online”, “tic tac t”, “tic tac toc”, “tic tac toe 2player”, “tictac”, “tictac com”, “tictac gum”, “tictac mints” and “tictac nz”, summed into one figure.

- [Airwaves profile](/demand/nz/brands/airwaves)
- [Tic Tac profile](/demand/nz/brands/tic-tac)
- [All chewing gum and mint brands in New Zealand](/demand/nz/categories/nz-chewing-gum-and-mint-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airwaves or Tic Tac?

In August 2026, Tic Tac had more branded searches than Airwaves among chewing gum and mint brands in New Zealand. Tic Tac was estimated to have 9.4K branded searches compared to Airwaves’ 430, and held a 63.1% Share of Search versus Airwaves’ 2.9%.

## Cite this page

Brandwave. "Airwaves vs Tic Tac: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/airwaves-vs-tic-tac

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airwaves-vs-tic-tac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.