---
title: "Airwaves vs Juicy Fruit: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Airwaves or Juicy Fruit? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/airwaves-vs-juicy-fruit"
publisher: "Brandwave"
---

# Airwaves vs Juicy Fruit: Which is more popular by branded search in New Zealand?

Which is more popular in search, Airwaves or Juicy Fruit? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airwaves and Juicy Fruit
- **Competitive set**: Chewing gum and mint brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Airwaves Share of Search**: 2.9%
- **Juicy Fruit Share of Search**: 1.4%

## Which is more popular in search, Airwaves or Juicy Fruit?

- In August 2026, Airwaves had more branded searches than Juicy Fruit among chewing gum and mint brands in New Zealand. Airwaves was estimated to have 430 branded searches compared to Juicy Fruit’s 210, and held a 2.9% Share of Search versus Juicy Fruit’s 1.4%.
- Airwaves was ahead of Juicy Fruit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands in New Zealand moved from 2% to 2.9%, and its estimated monthly branded searches moved from 260 to 430.
- Across the 11 months ending August 2026, Juicy Fruit’s estimated Share of Search among chewing gum and mint brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 170 to 210.

## How did search popularity change for New Zealand chewing gum and mint brands in August 2026?

- In August 2026, Airwaves gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 2.2% to 2.9%.
- Estimated monthly branded searches for Juicy Fruit in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

## Month by month

| Month | Airwaves estimated searches | Airwaves Share of Search | Airwaves rank | Juicy Fruit estimated searches | Juicy Fruit Share of Search | Juicy Fruit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 2% | 5 | 170 | 1.3% | 6 |
| Nov 2025 | 260 | 2.1% | 5 | 140 | 1.1% | 6 |
| Dec 2025 | 270 | 2.5% | 5 | 140 | 1.3% | 6 |
| Jan 2026 | 230 | 2.8% | 5 | 170 | 2.1% | 6 |
| Feb 2026 | 270 | 2.6% | 5 | 140 | 1.3% | 6 |
| Mar 2026 | 290 | 2.3% | 5 | 170 | 1.3% | 6 |
| Apr 2026 | 220 | 2.1% | 5 | 140 | 1.4% | 6 |
| May 2026 | 330 | 2.5% | 5 | 170 | 1.3% | 6 |
| Jun 2026 | 220 | 1.5% | 5 | 170 | 1.2% | 6 |
| Jul 2026 | 290 | 2.2% | 5 | 210 | 1.6% | 6 |
| Aug 2026 | 430 | 2.9% | 5 | 210 | 1.4% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Airwaves’ and Juicy Fruit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airwaves**: Measured on the search terms “airwaves gum”, “airwaves mints” and “gum airwaves”, summed into one figure.
- **Juicy Fruit**: Measured on the search term “juicy fruit gum”.

- [Airwaves profile](/demand/nz/brands/airwaves)
- [Juicy Fruit profile](/demand/nz/brands/juicy-fruit)
- [All chewing gum and mint brands in New Zealand](/demand/nz/categories/nz-chewing-gum-and-mint-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airwaves or Juicy Fruit?

In August 2026, Airwaves had more branded searches than Juicy Fruit among chewing gum and mint brands in New Zealand. Airwaves was estimated to have 430 branded searches compared to Juicy Fruit’s 210, and held a 2.9% Share of Search versus Juicy Fruit’s 1.4%.

## Cite this page

Brandwave. "Airwaves vs Juicy Fruit: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/airwaves-vs-juicy-fruit

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airwaves-vs-juicy-fruit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.