---
title: "Airship vs Customer.io: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Airship or Customer.io? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/airship-vs-customer-io"
publisher: "Brandwave"
---

# Airship vs Customer.io: Which is more popular by branded search in New Zealand?

Which is more popular in search, Airship or Customer.io? Compare estimated monthly branded-search demand and Share of Search inside the Customer engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airship and Customer.io
- **Competitive set**: Customer engagement platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Airship Share of Search**: 1.9%
- **Customer.io Share of Search**: 6.8%

## Which is more popular in search, Airship or Customer.io?

- In August 2026, Customer.io had more branded searches than Airship among customer engagement platforms in New Zealand. Customer.io was estimated to have 70 branded searches compared to Airship’s 20, and held a 6.8% Share of Search versus Airship’s 1.9%.
- Customer.io was ahead of Airship in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airship’s estimated Share of Search among customer engagement platforms in New Zealand moved from 1.1% to 1.9%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among customer engagement platforms in New Zealand moved from 6.5% to 6.8%, and its estimated monthly branded searches moved from 60 to 70.

## How did search popularity change for New Zealand customer engagement platforms in August 2026?

- In August 2026, Airship overtook MoEngage to rank 5th among customer engagement platforms in New Zealand, at 1.9%.
- In August 2026, Customer.io rose from 4th to 3rd among customer engagement platforms in New Zealand.

## Month by month

| Month | Airship estimated searches | Airship Share of Search | Airship rank | Customer.io estimated searches | Customer.io Share of Search | Customer.io rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 1.1% | 6 | 60 | 6.5% | 4 |
| Nov 2025 | 20 | 1.9% | 6 | 70 | 6.7% | 4 |
| Dec 2025 | 20 | 2.8% | 6 | 60 | 8.3% | 3 |
| Jan 2026 | 30 | 3.4% | 5 | 60 | 6.8% | 4 |
| Feb 2026 | 10 | 1.1% | 5 | 40 | 4.6% | 4 |
| Mar 2026 | 20 | 1.8% | 5 | 70 | 6.4% | 4 |
| Apr 2026 | 10 | 1.1% | 6 | 80 | 8.5% | 4 |
| May 2026 | 20 | 2.4% | 6 | 60 | 7.3% | 4 |
| Jun 2026 | 20 | 2.1% | 6 | 70 | 7.4% | 4 |
| Jul 2026 | 10 | 1.1% | 6 | 60 | 6.6% | 4 |
| Aug 2026 | 20 | 1.9% | 5 | 70 | 6.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Airship’s and Customer.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airship**: Measured on the search terms “airship push”, “airship push notifications” and “urban airship”, summed into one figure.
- **Customer.io**: Measured on the search terms “customer io”, “customer io in app messaging”, “customer io push notifications” and “customerio”, summed into one figure.

- [Airship profile](/demand/nz/brands/airship)
- [Customer.io profile](/demand/nz/brands/customer-io)
- [All customer engagement platforms in New Zealand](/demand/nz/categories/nz-customer-engagement-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airship or Customer.io?

In August 2026, Customer.io had more branded searches than Airship among customer engagement platforms in New Zealand. Customer.io was estimated to have 70 branded searches compared to Airship’s 20, and held a 6.8% Share of Search versus Airship’s 1.9%.

## Cite this page

Brandwave. "Airship vs Customer.io: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/airship-vs-customer-io

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airship-vs-customer-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.