--- title: "AirPods vs Sony: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AirPods or Sony? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/airpods-vs-sony" publisher: "Brandwave" --- # AirPods vs Sony: Which is more popular by branded search in New Zealand? Which is more popular in search, AirPods or Sony? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AirPods and Sony - **Competitive set**: Headphone brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **AirPods Share of Search**: 44.5% - **Sony Share of Search**: 16.9% ## Which is more popular in search, AirPods or Sony? - In August 2026, AirPods had more branded searches than Sony among headphone brands in New Zealand. AirPods was estimated to have 112K branded searches compared to Sony’s 42.6K, and held a 44.5% Share of Search versus Sony’s 16.9%. - AirPods was ahead of Sony in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AirPods’ estimated Share of Search among headphone brands in New Zealand moved from 44.6% to 44.5%, and its estimated monthly branded searches moved from 102K to 112K. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among headphone brands in New Zealand moved from 17.7% to 16.9%, and its estimated monthly branded searches moved from 40.6K to 42.6K. ## How did search popularity change for New Zealand headphone brands in August 2026? - In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%. - In August 2026, Sony lost estimated Share of Search among headphone brands in New Zealand, from 17.8% to 16.9%. ## Month by month | Month | AirPods estimated searches | AirPods Share of Search | AirPods rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 102K | 44.6% | 1 | 40.6K | 17.7% | 3 | | Nov 2025 | 122K | 42% | 1 | 52.7K | 18.1% | 3 | | Dec 2025 | 118K | 38.2% | 1 | 50.2K | 16.2% | 3 | | Jan 2026 | 87.7K | 41.6% | 1 | 38.1K | 18.1% | 3 | | Feb 2026 | 80K | 43.7% | 1 | 33.1K | 18.1% | 3 | | Mar 2026 | 98K | 46.4% | 1 | 37.1K | 17.6% | 3 | | Apr 2026 | 84.5K | 41.4% | 1 | 37.1K | 18.2% | 3 | | May 2026 | 98.9K | 43.2% | 1 | 41.8K | 18.2% | 3 | | Jun 2026 | 105K | 44.2% | 1 | 42.5K | 17.8% | 3 | | Jul 2026 | 103K | 43.3% | 1 | 42.6K | 17.8% | 3 | | Aug 2026 | 112K | 44.5% | 1 | 42.6K | 16.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AirPods’ and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AirPods**: Measured on the search terms “airpods”, “airpods 2”, “airpods 3”, “airpods 3 pro”, “airpods 4”, “airpods earbuds”, “airpods earphones”, “airpods gen 2”, “airpods headphones”, “airpods max”, “airpods max 2”, “airpods near me”, “airpods new zealand”, “airpods nz”, “airpods online”, “airpods pro”, “airpods pro 3”, “airpods pro 4”, “airpods pro2”, “apple airpods”, “apple airpods 4”, “apple airpods max”, “apple airpods pro”, “apple airpods pro 2”, “apple airpods pro 3”, “find mine airpods” and “new airpods”, summed into one figure. - **Sony**: Measured on the search terms “best sony headphones”, “fx3 sony”, “new sony headphones”, “sony”, “sony 100 inch tv”, “sony 32 inch tv”, “sony 40 inch tv”, “sony 43 inch tv”, “sony 4k tv”, “sony 50 inch tv”, “sony 55 inch tv”, “sony 75 inch tv”, “sony 85 inch tv”, “sony a6400”, “sony a6700”, “sony android tv”, “sony bluetooth headphones”, “sony bravia 32 inch tv”, “sony bravia tv”, “sony bravia tv 55 inch”, “sony camara”, “sony car audio”, “sony car stereo”, “sony co nz”, “sony cyber shot”, “sony earbuds”, “sony earphones”, “sony ev e10”, “sony headphones”, “sony headphones wh 1000xm4”, “sony headphones wh 1000xm5”, “sony headphones xm4”, “sony headphones xm5”, “sony in ear headphones”, “sony led tv”, “sony lens”, “sony mirrorless”, “sony mx4 headphones”, “sony near me”, “sony noise cancelling earbuds”, “sony nz”, “sony oled tv”, “sony online”, “sony tv”, “sony tv sale”, “sony wh 1000xm4”, “sony wh 1000xm4 headphones”, “sony wh 1000xm5”, “sony wh 1000xm6”, “sony white headphones”, “sony wired earphones”, “sony wired headphones”, “sony wireless earbuds”, “sony wireless headphones”, “sony xm4”, “sony xm4 headphones”, “sony xm5”, “sony xm5 headphones” and “sony xm6”, summed into one figure. - [AirPods profile](/demand/nz/brands/airpods) - [Sony profile](/demand/nz/brands/sony) - [All headphone brands in New Zealand](/demand/nz/categories/nz-headphone-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AirPods or Sony? In August 2026, AirPods had more branded searches than Sony among headphone brands in New Zealand. AirPods was estimated to have 112K branded searches compared to Sony’s 42.6K, and held a 44.5% Share of Search versus Sony’s 16.9%. ## Cite this page Brandwave. "AirPods vs Sony: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/airpods-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airpods-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.