--- title: "AirPods vs Beats: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AirPods or Beats? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/airpods-vs-beats" publisher: "Brandwave" --- # AirPods vs Beats: Which is more popular by branded search in New Zealand? Which is more popular in search, AirPods or Beats? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AirPods and Beats - **Competitive set**: Headphone brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **AirPods Share of Search**: 44.5% - **Beats Share of Search**: 1.9% ## Which is more popular in search, AirPods or Beats? - In August 2026, AirPods had more branded searches than Beats among headphone brands in New Zealand. AirPods was estimated to have 112K branded searches compared to Beats’ 4.7K, and held a 44.5% Share of Search versus Beats’ 1.9%. - AirPods was ahead of Beats in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AirPods’ estimated Share of Search among headphone brands in New Zealand moved from 44.6% to 44.5%, and its estimated monthly branded searches moved from 102K to 112K. - Across the 11 months ending August 2026, Beats’ estimated Share of Search among headphone brands in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 4.9K to 4.7K. ## How did search popularity change for New Zealand headphone brands in August 2026? - In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%. - Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026. ## Month by month | Month | AirPods estimated searches | AirPods Share of Search | AirPods rank | Beats estimated searches | Beats Share of Search | Beats rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 102K | 44.6% | 1 | 4.9K | 2.1% | 7 | | Nov 2025 | 122K | 42% | 1 | 5.6K | 1.9% | 7 | | Dec 2025 | 118K | 38.2% | 1 | 5.8K | 1.9% | 7 | | Jan 2026 | 87.7K | 41.6% | 1 | 4.2K | 2% | 7 | | Feb 2026 | 80K | 43.7% | 1 | 4.3K | 2.4% | 7 | | Mar 2026 | 98K | 46.4% | 1 | 4.5K | 2.1% | 7 | | Apr 2026 | 84.5K | 41.4% | 1 | 4.7K | 2.3% | 7 | | May 2026 | 98.9K | 43.2% | 1 | 5.6K | 2.4% | 6 | | Jun 2026 | 105K | 44.2% | 1 | 5.5K | 2.3% | 7 | | Jul 2026 | 103K | 43.3% | 1 | 5.4K | 2.3% | 7 | | Aug 2026 | 112K | 44.5% | 1 | 4.7K | 1.9% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AirPods’ and Beats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AirPods**: Measured on the search terms “airpods”, “airpods 2”, “airpods 3”, “airpods 3 pro”, “airpods 4”, “airpods earbuds”, “airpods earphones”, “airpods gen 2”, “airpods headphones”, “airpods max”, “airpods max 2”, “airpods near me”, “airpods new zealand”, “airpods nz”, “airpods online”, “airpods pro”, “airpods pro 3”, “airpods pro 4”, “airpods pro2”, “apple airpods”, “apple airpods 4”, “apple airpods max”, “apple airpods pro”, “apple airpods pro 2”, “apple airpods pro 3”, “find mine airpods” and “new airpods”, summed into one figure. - **Beats**: Measured on the search terms “beats anc headphones”, “beats audio headphones”, “beats by dre”, “beats by dre earbuds”, “beats earbuds”, “beats headphones”, “beats headphones wireless studio 3”, “beats over ear headphones”, “beats pro headphones”, “beats studio 3 headphones”, “beats studio pro headphones”, “beats wireless headphones” and “binaural beats headphones”, summed into one figure. - [AirPods profile](/demand/nz/brands/airpods) - [Beats profile](/demand/nz/brands/beats) - [All headphone brands in New Zealand](/demand/nz/categories/nz-headphone-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AirPods or Beats? In August 2026, AirPods had more branded searches than Beats among headphone brands in New Zealand. AirPods was estimated to have 112K branded searches compared to Beats’ 4.7K, and held a 44.5% Share of Search versus Beats’ 1.9%. ## Cite this page Brandwave. "AirPods vs Beats: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/airpods-vs-beats This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airpods-vs-beats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.