--- title: "Airfix vs Tamiya: Which is searched more in New Zealand?" description: "Is Airfix or Tamiya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model kit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/airfix-vs-tamiya" publisher: "Brandwave" --- # Airfix vs Tamiya: Which is searched more in New Zealand? Is Airfix or Tamiya more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model kit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airfix and Tamiya - **Competitive set**: Model kit brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Airfix Share of Search**: 21.6% - **Tamiya Share of Search**: 57.6% ## Is Airfix or Tamiya more popular in search? - In September 2026, Tamiya had more branded searches than Airfix among model kit brands in New Zealand. Tamiya had about 720 branded searches, while Airfix had 270. Tamiya made up 57.6% of all model kit brand searches we track, and Airfix accounted for 21.6%. - Tamiya was ahead of Airfix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Airfix’s share of searches among model kit brands in New Zealand moved from 31.8% to 21.6%, and its estimated monthly branded searches moved from 410 to 270. - Across the 12 months ending September 2026, Tamiya’s share of searches among model kit brands in New Zealand moved from 45.7% to 57.6%, and its estimated monthly branded searches moved from 590 to 720. ## Top model kit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tamiya appeared in all five answers. Airfix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tamiya was listed before Airfix in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tamiya | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bandai | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Airfix | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hasegawa | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Revell | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Meng Model | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about model kit brands - Asked ChatGPT "Which model kit brand should I buy in New Zealand?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Hasegawa, 5. Meng Model - Asked ChatGPT "What are the best model kit brands in New Zealand?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Hasegawa, 5. Revell, 6. Meng Model - Asked ChatGPT "What's the best model kit brand in New Zealand for a hobby project?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Hasegawa, 5. Revell - Searched Google, AI Overview "plastic model kits nz": 1. Tamiya, 2. Airfix - Searched Google, AI Overview "scale model kits": 1. Tamiya, 2. Revell Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand model kit brands in September 2026? - In September 2026, Tamiya gained share of searches among model kit brands in New Zealand, from 51.4% to 57.6%. - In September 2026, Airfix lost share of searches among model kit brands in New Zealand, from 29.3% to 21.6%. ## Month by month | Month | Airfix estimated searches | Airfix Share of Search | Airfix rank | Tamiya estimated searches | Tamiya Share of Search | Tamiya rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 410 | 31.8% | 2 | 590 | 45.7% | 1 | | Nov 2025 | 500 | 36.5% | 2 | 590 | 43.1% | 1 | | Dec 2025 | 490 | 33.1% | 2 | 720 | 48.6% | 1 | | Jan 2026 | 600 | 37% | 2 | 720 | 44.4% | 1 | | Feb 2026 | 400 | 32.5% | 2 | 590 | 48% | 1 | | Mar 2026 | 400 | 31% | 2 | 590 | 45.7% | 1 | | Apr 2026 | 490 | 35.5% | 2 | 590 | 42.8% | 1 | | May 2026 | 400 | 28% | 2 | 720 | 50.3% | 1 | | Jun 2026 | 270 | 24.5% | 2 | 590 | 53.6% | 1 | | Jul 2026 | 420 | 29.6% | 2 | 720 | 50.7% | 1 | | Aug 2026 | 410 | 29.3% | 2 | 720 | 51.4% | 1 | | Sep 2026 | 270 | 21.6% | 2 | 720 | 57.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Airfix’s and Tamiya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airfix**: Measured on the search terms “airfix” and “airfix model kit”, summed into one figure. - **Tamiya**: Measured on the search term “tamiya”. - [Airfix profile](/demand/nz/brands/airfix) - [Tamiya profile](/demand/nz/brands/tamiya) - [All model kit brands in New Zealand](/demand/nz/categories/nz-model-kit-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Airfix or Tamiya more popular in search? In September 2026, Tamiya had more branded searches than Airfix among model kit brands in New Zealand. Tamiya had about 720 branded searches, while Airfix had 270. Tamiya made up 57.6% of all model kit brand searches we track, and Airfix accounted for 21.6%. ## Cite this page Brandwave. "Airfix vs Tamiya: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/airfix-vs-tamiya This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airfix-vs-tamiya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.