--- title: "Airfix vs Revell: Which is searched more in New Zealand?" description: "Is Airfix or Revell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model kit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/airfix-vs-revell" publisher: "Brandwave" --- # Airfix vs Revell: Which is searched more in New Zealand? Is Airfix or Revell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model kit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airfix and Revell - **Competitive set**: Model kit brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Airfix Share of Search**: 21.6% - **Revell Share of Search**: 8.8% ## Is Airfix or Revell more popular in search? - In September 2026, Airfix had more branded searches than Revell among model kit brands in New Zealand. Airfix had about 270 branded searches, while Revell had 110. Airfix made up 21.6% of all model kit brand searches we track, and Revell accounted for 8.8%. - Airfix was ahead of Revell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Airfix’s share of searches among model kit brands in New Zealand moved from 31.8% to 21.6%, and its estimated monthly branded searches moved from 410 to 270. - Across the 12 months ending September 2026, Revell’s share of searches among model kit brands in New Zealand moved from 10.1% to 8.8%, and its estimated monthly branded searches moved from 130 to 110. ## Top model kit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Airfix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Revell was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Airfix was listed before Revell in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tamiya | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bandai | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Airfix | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hasegawa | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Revell | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Meng Model | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about model kit brands - Asked ChatGPT "Which model kit brand should I buy in New Zealand?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Hasegawa, 5. Meng Model - Asked ChatGPT "What are the best model kit brands in New Zealand?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Hasegawa, 5. Revell, 6. Meng Model - Asked ChatGPT "What's the best model kit brand in New Zealand for a hobby project?": 1. Tamiya, 2. Bandai, 3. Airfix, 4. Hasegawa, 5. Revell - Searched Google, AI Overview "plastic model kits nz": 1. Tamiya, 2. Airfix - Searched Google, AI Overview "scale model kits": 1. Tamiya, 2. Revell Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand model kit brands in September 2026? - In September 2026, Revell gained share of searches among model kit brands in New Zealand, from 7.9% to 8.8%. - In September 2026, Airfix lost share of searches among model kit brands in New Zealand, from 29.3% to 21.6%. ## Month by month | Month | Airfix estimated searches | Airfix Share of Search | Airfix rank | Revell estimated searches | Revell Share of Search | Revell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 410 | 31.8% | 2 | 130 | 10.1% | 3 | | Nov 2025 | 500 | 36.5% | 2 | 120 | 8.8% | 3 | | Dec 2025 | 490 | 33.1% | 2 | 120 | 8.1% | 3 | | Jan 2026 | 600 | 37% | 2 | 140 | 8.6% | 3 | | Feb 2026 | 400 | 32.5% | 2 | 100 | 8.1% | 3 | | Mar 2026 | 400 | 31% | 2 | 150 | 11.6% | 3 | | Apr 2026 | 490 | 35.5% | 2 | 120 | 8.7% | 3 | | May 2026 | 400 | 28% | 2 | 140 | 9.8% | 3 | | Jun 2026 | 270 | 24.5% | 2 | 100 | 9.1% | 3 | | Jul 2026 | 420 | 29.6% | 2 | 100 | 7% | 4 | | Aug 2026 | 410 | 29.3% | 2 | 110 | 7.9% | 4 | | Sep 2026 | 270 | 21.6% | 2 | 110 | 8.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Airfix’s and Revell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airfix**: Measured on the search terms “airfix” and “airfix model kit”, summed into one figure. - **Revell**: Measured on the search terms “revell” and “revell model kit”, summed into one figure. - [Airfix profile](/demand/nz/brands/airfix) - [Revell profile](/demand/nz/brands/revell) - [All model kit brands in New Zealand](/demand/nz/categories/nz-model-kit-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Airfix or Revell more popular in search? In September 2026, Airfix had more branded searches than Revell among model kit brands in New Zealand. Airfix had about 270 branded searches, while Revell had 110. Airfix made up 21.6% of all model kit brand searches we track, and Revell accounted for 8.8%. ## Cite this page Brandwave. "Airfix vs Revell: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/airfix-vs-revell This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airfix-vs-revell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.