---
title: "Airbyte vs Stitch: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Airbyte or Stitch? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/airbyte-vs-stitch"
publisher: "Brandwave"
---

# Airbyte vs Stitch: Which is more popular by branded search in New Zealand?

Which is more popular in search, Airbyte or Stitch? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airbyte and Stitch
- **Competitive set**: Data integration and ETL tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Airbyte Share of Search**: 19.2%
- **Stitch Share of Search**: 3.8%

## Which is more popular in search, Airbyte or Stitch?

- In August 2026, Airbyte had more branded searches than Stitch among data integration and ETL tools in New Zealand. Airbyte was estimated to have 100 branded searches compared to Stitch’s 20, and held a 19.2% Share of Search versus Stitch’s 3.8%.
- Airbyte was ahead of Stitch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among data integration and ETL tools in New Zealand moved from 19.4% to 19.2%, and its estimated monthly branded searches moved from 140 to 100.
- Across the 11 months ending August 2026, Stitch’s estimated Share of Search among data integration and ETL tools in New Zealand moved from 4.2% to 3.8%, and its estimated monthly branded searches moved from 30 to 20.

## How did search popularity change for New Zealand data integration and ETL tools in August 2026?

- In August 2026, Talend overtook Stitch to rank 3rd among data integration and ETL tools in New Zealand, at 9.6%.
- In August 2026, Stitch lost estimated Share of Search among data integration and ETL tools in New Zealand, from 6.1% to 3.8%.
- In August 2026, Airbyte lost estimated Share of Search among data integration and ETL tools in New Zealand, from 20.4% to 19.2%.

## Month by month

| Month | Airbyte estimated searches | Airbyte Share of Search | Airbyte rank | Stitch estimated searches | Stitch Share of Search | Stitch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | 19.4% | 2 | 30 | 4.2% | 4 |
| Nov 2025 | 90 | 17% | 2 | 30 | 5.7% | 4 |
| Dec 2025 | 90 | 23.1% | 2 | 10 | 2.6% | 4 |
| Jan 2026 | 110 | 28.2% | 2 | 10 | 2.6% | 4 |
| Feb 2026 | 100 | 17.5% | 2 | 40 | 7% | 4 |
| Mar 2026 | 110 | 17.7% | 2 | 30 | 4.8% | 4 |
| Apr 2026 | 120 | 22.6% | 2 | 20 | 3.8% | 4 |
| May 2026 | 120 | 22.2% | 2 | 20 | 3.7% | 4 |
| Jun 2026 | 90 | 16.4% | 2 | 30 | 5.5% | 3 |
| Jul 2026 | 100 | 20.4% | 2 | 30 | 6.1% | 3 |
| Aug 2026 | 100 | 19.2% | 2 | 20 | 3.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Airbyte’s and Stitch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airbyte**: Measured on the search terms “airbyte”, “airbyte data integration” and “airbyte etl”, summed into one figure.
- **Stitch**: Measured on the search terms “stitch data”, “stitch data integration”, “stitch data pipeline” and “stitch etl”, summed into one figure.

- [Airbyte profile](/demand/nz/brands/airbyte)
- [Stitch profile](/demand/nz/brands/stitch)
- [All data integration and ETL tools in New Zealand](/demand/nz/categories/nz-data-integration-tools): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airbyte or Stitch?

In August 2026, Airbyte had more branded searches than Stitch among data integration and ETL tools in New Zealand. Airbyte was estimated to have 100 branded searches compared to Stitch’s 20, and held a 19.2% Share of Search versus Stitch’s 3.8%.

## Cite this page

Brandwave. "Airbyte vs Stitch: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/airbyte-vs-stitch

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airbyte-vs-stitch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.