---
title: "Airbyte vs Fivetran: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Airbyte or Fivetran? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/airbyte-vs-fivetran"
publisher: "Brandwave"
---

# Airbyte vs Fivetran: Which is more popular by branded search in New Zealand?

Which is more popular in search, Airbyte or Fivetran? Compare estimated monthly branded-search demand and Share of Search inside the Data integration and ETL tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airbyte and Fivetran
- **Competitive set**: Data integration and ETL tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Airbyte Share of Search**: 19.2%
- **Fivetran Share of Search**: 67.3%

## Which is more popular in search, Airbyte or Fivetran?

- In August 2026, Fivetran had more branded searches than Airbyte among data integration and ETL tools in New Zealand. Fivetran was estimated to have 350 branded searches compared to Airbyte’s 100, and held a 67.3% Share of Search versus Airbyte’s 19.2%.
- Fivetran was ahead of Airbyte in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among data integration and ETL tools in New Zealand moved from 19.4% to 19.2%, and its estimated monthly branded searches moved from 140 to 100.
- Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among data integration and ETL tools in New Zealand moved from 66.7% to 67.3%, and its estimated monthly branded searches moved from 480 to 350.

## How did search popularity change for New Zealand data integration and ETL tools in August 2026?

- In August 2026, Fivetran lost estimated Share of Search among data integration and ETL tools in New Zealand, from 69.4% to 67.3%.
- In August 2026, Airbyte lost estimated Share of Search among data integration and ETL tools in New Zealand, from 20.4% to 19.2%.

## Month by month

| Month | Airbyte estimated searches | Airbyte Share of Search | Airbyte rank | Fivetran estimated searches | Fivetran Share of Search | Fivetran rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | 19.4% | 2 | 480 | 66.7% | 1 |
| Nov 2025 | 90 | 17% | 2 | 350 | 66% | 1 |
| Dec 2025 | 90 | 23.1% | 2 | 230 | 59% | 1 |
| Jan 2026 | 110 | 28.2% | 2 | 220 | 56.4% | 1 |
| Feb 2026 | 100 | 17.5% | 2 | 360 | 63.2% | 1 |
| Mar 2026 | 110 | 17.7% | 2 | 420 | 67.7% | 1 |
| Apr 2026 | 120 | 22.6% | 2 | 340 | 64.2% | 1 |
| May 2026 | 120 | 22.2% | 2 | 350 | 64.8% | 1 |
| Jun 2026 | 90 | 16.4% | 2 | 410 | 74.5% | 1 |
| Jul 2026 | 100 | 20.4% | 2 | 340 | 69.4% | 1 |
| Aug 2026 | 100 | 19.2% | 2 | 350 | 67.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Airbyte’s and Fivetran’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airbyte**: Measured on the search terms “airbyte”, “airbyte data integration” and “airbyte etl”, summed into one figure.
- **Fivetran**: Measured on the search terms “fivetran”, “fivetran com”, “fivetran data integration”, “fivetran data pipeline” and “fivetran etl”, summed into one figure.

- [Airbyte profile](/demand/nz/brands/airbyte)
- [Fivetran profile](/demand/nz/brands/fivetran)
- [All data integration and ETL tools in New Zealand](/demand/nz/categories/nz-data-integration-tools): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airbyte or Fivetran?

In August 2026, Fivetran had more branded searches than Airbyte among data integration and ETL tools in New Zealand. Fivetran was estimated to have 350 branded searches compared to Airbyte’s 100, and held a 67.3% Share of Search versus Airbyte’s 19.2%.

## Cite this page

Brandwave. "Airbyte vs Fivetran: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/airbyte-vs-fivetran

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airbyte-vs-fivetran. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.