---
title: "Airborne Honey vs Steens: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Airborne Honey or Steens? Compare estimated monthly branded-search demand and Share of Search inside the Manuka honey brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/airborne-honey-vs-steens"
publisher: "Brandwave"
---

# Airborne Honey vs Steens: Which is more popular by branded search in New Zealand?

Which is more popular in search, Airborne Honey or Steens? Compare estimated monthly branded-search demand and Share of Search inside the Manuka honey brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airborne Honey and Steens
- **Competitive set**: Manuka honey brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Airborne Honey Share of Search**: 5.7%
- **Steens Share of Search**: 1.7%

## Which is more popular in search, Airborne Honey or Steens?

- In August 2026, Airborne Honey had more branded searches than Steens among manuka honey brands in New Zealand. Airborne Honey was estimated to have 820 branded searches compared to Steens’ 240, and held a 5.7% Share of Search versus Steens’ 1.7%.
- Airborne Honey was ahead of Steens in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airborne Honey’s estimated Share of Search among manuka honey brands in New Zealand moved from 6.2% to 5.7%, and its estimated monthly branded searches moved from 800 to 820.
- Across the 11 months ending August 2026, Steens’ estimated Share of Search among manuka honey brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches moved from 220 to 240.

## How did search popularity change for New Zealand manuka honey brands in August 2026?

- In August 2026, Airborne Honey lost estimated Share of Search among manuka honey brands in New Zealand, from 7.1% to 5.7%.
- Steens’ estimated Share of Search among manuka honey brands in New Zealand has lost ground for 3 months in a row, from 2.3% to 1.7% in August 2026.

## Month by month

| Month | Airborne Honey estimated searches | Airborne Honey Share of Search | Airborne Honey rank | Steens estimated searches | Steens Share of Search | Steens rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 800 | 6.2% | 6 | 220 | 1.7% | 7 |
| Nov 2025 | 880 | 4.9% | 6 | 260 | 1.4% | 7 |
| Dec 2025 | 690 | 4.7% | 6 | 270 | 1.9% | 7 |
| Jan 2026 | 860 | 5.9% | 6 | 230 | 1.6% | 7 |
| Feb 2026 | 600 | 4.8% | 6 | 250 | 2% | 7 |
| Mar 2026 | 990 | 6.7% | 6 | 290 | 2% | 7 |
| Apr 2026 | 680 | 5.4% | 6 | 310 | 2.5% | 7 |
| May 2026 | 830 | 6.2% | 6 | 310 | 2.3% | 7 |
| Jun 2026 | 690 | 5.6% | 6 | 280 | 2.3% | 7 |
| Jul 2026 | 880 | 7.1% | 6 | 210 | 1.7% | 7 |
| Aug 2026 | 820 | 5.7% | 6 | 240 | 1.7% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Airborne Honey’s and Steens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airborne Honey**: Measured on the search terms “airborne co nz”, “airborne honey”, “airborne honey limited” and “airborne honey near me”, summed into one figure.
- **Steens**: Measured on the search terms “steens”, “steens honey”, “steens manuka honey”, “steens near me”, “steens nz” and “steenshoney com”, summed into one figure.

- [Airborne Honey profile](/demand/nz/brands/airborne-honey)
- [Steens profile](/demand/nz/brands/steens)
- [All manuka honey brands in New Zealand](/demand/nz/categories/nz-manuka-honey-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airborne Honey or Steens?

In August 2026, Airborne Honey had more branded searches than Steens among manuka honey brands in New Zealand. Airborne Honey was estimated to have 820 branded searches compared to Steens’ 240, and held a 5.7% Share of Search versus Steens’ 1.7%.

## Cite this page

Brandwave. "Airborne Honey vs Steens: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/airborne-honey-vs-steens

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airborne-honey-vs-steens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.