--- title: "Airborne Honey vs Egmont Honey: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Airborne Honey or Egmont Honey? Compare estimated monthly branded-search demand and Share of Search inside the Manuka honey brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/airborne-honey-vs-egmont-honey" publisher: "Brandwave" --- # Airborne Honey vs Egmont Honey: Which is more popular by branded search in New Zealand? Which is more popular in search, Airborne Honey or Egmont Honey? Compare estimated monthly branded-search demand and Share of Search inside the Manuka honey brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airborne Honey and Egmont Honey - **Competitive set**: Manuka honey brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Airborne Honey Share of Search**: 5.7% - **Egmont Honey Share of Search**: 11.8% ## Which is more popular in search, Airborne Honey or Egmont Honey? - In August 2026, Egmont Honey had more branded searches than Airborne Honey among manuka honey brands in New Zealand. Egmont Honey was estimated to have 1.7K branded searches compared to Airborne Honey’s 820, and held an 11.8% Share of Search versus Airborne Honey’s 5.7%. - Egmont Honey was ahead of Airborne Honey in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Airborne Honey’s estimated Share of Search among manuka honey brands in New Zealand moved from 6.2% to 5.7%, and its estimated monthly branded searches moved from 800 to 820. - Across the 11 months ending August 2026, Egmont Honey’s estimated Share of Search among manuka honey brands in New Zealand moved from 10% to 11.8%, and its estimated monthly branded searches moved from 1.3K to 1.7K. ## How did search popularity change for New Zealand manuka honey brands in August 2026? - In August 2026, Egmont Honey overtook Manuka Health to rank 4th among manuka honey brands in New Zealand, at 11.8%. - In August 2026, Airborne Honey lost estimated Share of Search among manuka honey brands in New Zealand, from 7.1% to 5.7%. ## Month by month | Month | Airborne Honey estimated searches | Airborne Honey Share of Search | Airborne Honey rank | Egmont Honey estimated searches | Egmont Honey Share of Search | Egmont Honey rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 800 | 6.2% | 6 | 1.3K | 10% | 5 | | Nov 2025 | 880 | 4.9% | 6 | 2.1K | 11.6% | 4 | | Dec 2025 | 690 | 4.7% | 6 | 1.5K | 10.4% | 4 | | Jan 2026 | 860 | 5.9% | 6 | 1.4K | 10% | 4 | | Feb 2026 | 600 | 4.8% | 6 | 1.2K | 9.8% | 5 | | Mar 2026 | 990 | 6.7% | 6 | 1.4K | 9.4% | 5 | | Apr 2026 | 680 | 5.4% | 6 | 1.9K | 15.5% | 3 | | May 2026 | 830 | 6.2% | 6 | 1.3K | 9.9% | 5 | | Jun 2026 | 690 | 5.6% | 6 | 1.3K | 10.4% | 5 | | Jul 2026 | 880 | 7.1% | 6 | 1.3K | 10.5% | 5 | | Aug 2026 | 820 | 5.7% | 6 | 1.7K | 11.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Airborne Honey’s and Egmont Honey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airborne Honey**: Measured on the search terms “airborne co nz”, “airborne honey”, “airborne honey limited” and “airborne honey near me”, summed into one figure. - **Egmont Honey**: Measured on the search terms “egmont honey”, “egmont honey gift shop”, “egmont honey limited”, “egmont honey manuka honey”, “egmont honey near me”, “egmont honey new zealand”, “egmont honey nz”, “egmont honey shop” and “egmonthoney”, summed into one figure. - [Airborne Honey profile](/demand/nz/brands/airborne-honey) - [Egmont Honey profile](/demand/nz/brands/egmont-honey) - [All manuka honey brands in New Zealand](/demand/nz/categories/nz-manuka-honey-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Airborne Honey or Egmont Honey? In August 2026, Egmont Honey had more branded searches than Airborne Honey among manuka honey brands in New Zealand. Egmont Honey was estimated to have 1.7K branded searches compared to Airborne Honey’s 820, and held an 11.8% Share of Search versus Airborne Honey’s 5.7%. ## Cite this page Brandwave. "Airborne Honey vs Egmont Honey: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/airborne-honey-vs-egmont-honey This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airborne-honey-vs-egmont-honey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.