--- title: "Airbnb vs Vrbo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Airbnb or Vrbo? Compare estimated monthly branded-search demand and Share of Search inside the Holiday home rentals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/airbnb-vs-vrbo" publisher: "Brandwave" --- # Airbnb vs Vrbo: Which is more popular by branded search in New Zealand? Which is more popular in search, Airbnb or Vrbo? Compare estimated monthly branded-search demand and Share of Search inside the Holiday home rentals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airbnb and Vrbo - **Competitive set**: Holiday home rentals - **Market**: New Zealand - **Month measured**: Aug 2026 - **Airbnb Share of Search**: 61.5% - **Vrbo Share of Search**: 0.92% ## Which is more popular in search, Airbnb or Vrbo? - In August 2026, Airbnb had more branded searches than Vrbo among holiday home rentals in New Zealand. Airbnb was estimated to have 186K branded searches compared to Vrbo’s 2.8K, and held a 61.5% Share of Search versus Vrbo’s 0.92%. - Airbnb was ahead of Vrbo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Airbnb’s estimated Share of Search among holiday home rentals in New Zealand moved from 68.1% to 61.5%, and its estimated monthly branded searches moved from 183K to 186K. - Across the 11 months ending August 2026, Vrbo’s estimated Share of Search among holiday home rentals in New Zealand moved from 1% to 0.92%, and its estimated monthly branded searches held steady at 2.8K. ## How did search popularity change for New Zealand holiday home rentals in August 2026? - In August 2026, Airbnb lost estimated Share of Search among holiday home rentals in New Zealand, from 63.9% to 61.5%. - In August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand. ## Month by month | Month | Airbnb estimated searches | Airbnb Share of Search | Airbnb rank | Vrbo estimated searches | Vrbo Share of Search | Vrbo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 183K | 68.1% | 1 | 2.8K | 1% | 5 | | Nov 2025 | 183K | 68.4% | 1 | 2.9K | 1.1% | 4 | | Dec 2025 | 220K | 70.2% | 1 | 3.4K | 1.1% | 4 | | Jan 2026 | 268K | 68.4% | 1 | 4.3K | 1.1% | 5 | | Feb 2026 | 219K | 66.8% | 1 | 4.1K | 1.3% | 4 | | Mar 2026 | 216K | 66.7% | 1 | 3.5K | 1.1% | 4 | | Apr 2026 | 182K | 67.8% | 1 | 2.3K | 0.86% | 4 | | May 2026 | 186K | 65.7% | 1 | 2.5K | 0.87% | 4 | | Jun 2026 | 185K | 64.6% | 1 | 2.3K | 0.78% | 5 | | Jul 2026 | 186K | 63.9% | 1 | 2.2K | 0.75% | 5 | | Aug 2026 | 186K | 61.5% | 1 | 2.8K | 0.92% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Airbnb’s and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airbnb**: Measured on the search terms “airbnb”, “airbnb accommodation”, “airbnb app”, “airbnb ca”, “airbnb co nz”, “airbnb experiences”, “airbnb gift cards”, “airbnb holiday homes”, “airbnb host”, “airbnb house”, “airbnb ie”, “airbnb long term rentals”, “airbnb near me”, “airbnb new zealand”, “airbnb nz”, “airbnb online”, “airbnb paekakariki”, “airbnb rentals”, “airbnb voucher”, “airbnb web”, “beach airbnb”, “booking airbnb”, “long term airbnb” and “www airbnb com”, summed into one figure. - **Vrbo**: Measured on the search terms “vrbo”, “vrbo cabins”, “vrbo com”, “vrbo holiday homes”, “vrbo home rentals”, “vrbo near me”, “vrbo new zealand”, “vrbo nz” and “vrbo rentals”, summed into one figure. - [Airbnb profile](/demand/nz/brands/airbnb) - [Vrbo profile](/demand/nz/brands/vrbo) - [All holiday home rentals in New Zealand](/demand/nz/categories/nz-holiday-home-rentals): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Airbnb or Vrbo? In August 2026, Airbnb had more branded searches than Vrbo among holiday home rentals in New Zealand. Airbnb was estimated to have 186K branded searches compared to Vrbo’s 2.8K, and held a 61.5% Share of Search versus Vrbo’s 0.92%. ## Cite this page Brandwave. "Airbnb vs Vrbo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/airbnb-vs-vrbo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airbnb-vs-vrbo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.