--- title: "Airbnb vs Booking.com: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Airbnb or Booking.com? Compare estimated monthly branded-search demand and Share of Search inside the Holiday home rentals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/airbnb-vs-booking-com" publisher: "Brandwave" --- # Airbnb vs Booking.com: Which is more popular by branded search in New Zealand? Which is more popular in search, Airbnb or Booking.com? Compare estimated monthly branded-search demand and Share of Search inside the Holiday home rentals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Airbnb and Booking.com - **Competitive set**: Holiday home rentals - **Market**: New Zealand - **Month measured**: Aug 2026 - **Airbnb Share of Search**: 61.5% - **Booking.com Share of Search**: 30% ## Which is more popular in search, Airbnb or Booking.com? - In August 2026, Airbnb had more branded searches than Booking.com among holiday home rentals in New Zealand. Airbnb was estimated to have 186K branded searches compared to Booking.com’s 90.6K, and held a 61.5% Share of Search versus Booking.com’s 30%. - Airbnb was ahead of Booking.com in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Airbnb’s estimated Share of Search among holiday home rentals in New Zealand moved from 68.1% to 61.5%, and its estimated monthly branded searches moved from 183K to 186K. - Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among holiday home rentals in New Zealand moved from 21.7% to 30%, and its estimated monthly branded searches moved from 58.2K to 90.6K. ## How did search popularity change for New Zealand holiday home rentals in August 2026? - In August 2026, Booking.com gained estimated Share of Search among holiday home rentals in New Zealand, from 27.6% to 30%. - In August 2026, Airbnb lost estimated Share of Search among holiday home rentals in New Zealand, from 63.9% to 61.5%. ## Month by month | Month | Airbnb estimated searches | Airbnb Share of Search | Airbnb rank | Booking.com estimated searches | Booking.com Share of Search | Booking.com rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 183K | 68.1% | 1 | 58.2K | 21.7% | 2 | | Nov 2025 | 183K | 68.4% | 1 | 58.4K | 21.8% | 2 | | Dec 2025 | 220K | 70.2% | 1 | 65.4K | 20.9% | 2 | | Jan 2026 | 268K | 68.4% | 1 | 86K | 22% | 2 | | Feb 2026 | 219K | 66.8% | 1 | 80.3K | 24.4% | 2 | | Mar 2026 | 216K | 66.7% | 1 | 80.3K | 24.8% | 2 | | Apr 2026 | 182K | 67.8% | 1 | 65.7K | 24.4% | 2 | | May 2026 | 186K | 65.7% | 1 | 74.8K | 26.5% | 2 | | Jun 2026 | 185K | 64.6% | 1 | 79.4K | 27.7% | 2 | | Jul 2026 | 186K | 63.9% | 1 | 80.1K | 27.6% | 2 | | Aug 2026 | 186K | 61.5% | 1 | 90.6K | 30% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Airbnb’s and Booking.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Airbnb**: Measured on the search terms “airbnb”, “airbnb accommodation”, “airbnb app”, “airbnb ca”, “airbnb co nz”, “airbnb experiences”, “airbnb gift cards”, “airbnb holiday homes”, “airbnb host”, “airbnb house”, “airbnb ie”, “airbnb long term rentals”, “airbnb near me”, “airbnb new zealand”, “airbnb nz”, “airbnb online”, “airbnb paekakariki”, “airbnb rentals”, “airbnb voucher”, “airbnb web”, “beach airbnb”, “booking airbnb”, “long term airbnb” and “www airbnb com”, summed into one figure. - **Booking.com**: Measured on the search terms “admin booking com”, “app booking com”, “booking com”, “booking com accommodation”, “booking com admin”, “booking com car rental”, “booking com flights”, “booking com holiday homes”, “booking com hotels”, “booking com near me”, “booking com online”, “booking com rentals”, “booking com tel”, “Booking.com”, “Booking.com hotels”, “Booking.com New Zealand”, “Booking.com NZ”, “bookingcom” and “www booking com”, summed into one figure. - [Airbnb profile](/demand/nz/brands/airbnb) - [Booking.com profile](/demand/nz/brands/booking-com) - [All holiday home rentals in New Zealand](/demand/nz/categories/nz-holiday-home-rentals): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Airbnb or Booking.com? In August 2026, Airbnb had more branded searches than Booking.com among holiday home rentals in New Zealand. Airbnb was estimated to have 186K branded searches compared to Booking.com’s 90.6K, and held a 61.5% Share of Search versus Booking.com’s 30%. ## Cite this page Brandwave. "Airbnb vs Booking.com: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/airbnb-vs-booking-com This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/airbnb-vs-booking-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.